ESPN App Is Raising Prices
The ESPN app, which turned a year old last week, is set to raise its rates.
As of Sept. 17, 2026, an ESPN Select subscription will increase $1 per month from $12.99 to $13.99, or from $129.99 annually to $139.99; an ESPN Unlimited subscription will increase $2 per month from $29.99 to $31.99, or from $299.99 per year to $319.99.
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You probably know ESPN Select better by its prior name, ESPN+.
This is the first pricing increase since the new ESPN app, known simply as “ESPN,” launched in August 2025. ESPN+ launched way back in April 2018. In the streaming business, that is a legit “way back.”
The timing here is no coincidence — not only do streamers tend to hike rates annually, for ESPN, it makes the most sense to do so just ahead of the NFL and college football seasons.
ESPN+ does not feature a live stream of the linear ESPN network — subscribers get ancillary and library programming, not key programming like ESPN’s Monday Night Football. The ESPN (Unlimited) app has all of the cable channels, including the SEC and ACC networks, and everything from ESPN+.
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ESPN itself, the cable channel, launched in 1979. Just last week, founder Bill Rasmussen, died following a battle with Parkinson’s Disease. He was 93; The Hollywood Reporter‘s appreciation can be read here.
For those who have yet to cut the cord, the ESPN cable network is the most expensive basic-cable channel in your package, though it doesn’t cost anything near what the Unlimited app does. As it matter of fact, it doesn’t even run cable subscribers what ESPN Select costs. (Generally speaking, the ESPN channel costs between $9-$10 per month today.)
There was a time before the (new) ESPN app where ESPN-owner Disney, Fox and Warner Bros. Discovery were going to team up to launch an all-sports streamer called Venu. It never got off the ground.
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