{"id":699,"date":"2026-05-27T14:12:01","date_gmt":"2026-05-27T14:12:01","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=699"},"modified":"2026-05-27T14:12:01","modified_gmt":"2026-05-27T14:12:01","slug":"roku-is-revamping-its-homescreen-for-the-first-time-in-over-a-decade","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=699","title":{"rendered":"Roku Is Revamping Its Homescreen for the First Time in Over a Decade"},"content":{"rendered":"
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\n\tFor the first time in more than a decade, Roku is overhauling its homescreen in a bid to drive more engagement and surface relevant content and apps for its users, with more dynamic and personalized functionality.<\/p>\n

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\n\t\u201cThe new homescreen will lean into personalization, while making sure that it retains the simplicity that it has been known for,\u201d said Roku vp of viewer product Preston Smalley, speaking in a press briefing in New York Wednesday morning. \u201cWe sat down with our founder, Anthony Wood, our CEO, and really talked about what does this mean for the company? What does it mean for him?<\/p>\n

\n\t\u201cWe haven\u2019t changed it for a decade, so we set those out, and we were really clear about that,\u201d he continued. \u201cAnd then we assembled the broad team, design, analytics, engineering, brand ads, the AI people, and so we brought them all together and said, \u2018look, this is what we\u2019re trying to achieve, and we let the data be our guide, we did the research, we tried different things, we brainstormed, we went through discovery, and where we ended up was not necessarily where we started, but it was always guided by those same principles and values that we set out at the very beginning.\u201d<\/p>\n

\n\tThe big changes: Your most used apps will now be featured more prominently, reducing the need to hunt for specific streaming services. There will also be a \u201ctop picks for you\u201d section that recommends apps and programming that Roku thinks you will enjoy, and a large \u201cmarquee\u201d ad spot that could tout apps or shows.<\/p>\n

\n\tThere will also be genre-based destinations based on your usage habits, and around your subscriptions.<\/p>\n

\n\tRoku City will also get its own tile for quick access to the screensaver, which will now get an interactive overhaul. And Roku will launch a curated \u201cyour daily scoop\u201d featuring shows and cultural trends.<\/p>\n

\n\tThere will also be changes to the bread and butter functionality like search, menus and shortcuts.<\/p>\n

\n\t\u201cSimplicity is and has always been our north star at Roku, and this wasn\u2019t about reinventing Roku \u2013although we did look at some wild ideas at the beginning to consider \u2014 but really we wanted to keep the specialness of the platform, and so it became more about refinement,\u201d said Margret Schmidt, VP of User Experience Design & Research for Roku. \u201cHow do we naturally evolve it? How do we make it smarter and more helpful more content focused and helpful in that way, without it feeling more complicated.\u201d<\/p>\n

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\n\tThe new homescreen platform will also be able to adapt to how households use Rokus. \u201cThis is one of the last remaining shared devices, the TV in the home, and we know that there\u2019s multiple people living in homes,\u201d Smalley says. <\/p>\n

\n\tSo a Roku used in a kids playroom may have a different homescreen than a Roku in an adult\u2019s bedroom, and so on.<\/p>\n

\n\tThe overhaul matters because Roku is the gateway to streaming video for more than 100 million households, so any tweak to the user interface could have a significant impact. <\/p>\n

\n\tAnd the more prominent ad placement could help drive revenue, though Roku executives were careful to note that they don\u2019t want it to detract from the overall experience.<\/p>\n

\n\t\u201cWe are both an entertainment platform and we are an ads business, so for us it\u2019s really important to take that kind of consumer sentiment and the consumer point of view, but also get the ads portion of it right and have it feel natural,\u201d said Frances Callaghan, head of ad product commercialization.<\/p>\n

\n\t\u201cWhen we set out to rethink the Home Screen, we knew we should listen to the people who use it every day. So we talked to the viewers, we tested extensively, and we pushed until the design and the data lined up for a meaningful update,\u201d said Roku founder and CEO Anthony Wood. \u201cNow, our new Home Screen puts entertainment at the center of everything, while staying true to Roku\u2019s simple, intuitive roots. More than 100 million households will feel the difference the moment they turn on their TV\u2014and it opens up a better, more powerful experience for our partners as well.\u201d<\/p>\n

Read more An Analyst Has Crowned the King of Streaming Quality: Can You Guess Which Platform It Is?<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Roku has changed its homepage with a major overhaul, its biggest UI tweak in more than a decade.<\/p>\n","protected":false},"author":1,"featured_media":698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[237],"class_list":["post-699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-roku"],"yoast_head":"\nRoku Is Revamping Its Homescreen for the First Time in Over a Decade - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=699\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roku Is Revamping Its Homescreen for the First Time in Over a Decade - US Property Moves\" \/>\n<meta property=\"og:description\" content=\"Roku has changed its homepage with a major overhaul, its biggest UI tweak in more than a decade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uspropertymoves.com\/?p=699\" \/>\n<meta property=\"og:site_name\" content=\"US Property Moves\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T14:12:01+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=699#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=699\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/#\\\/schema\\\/person\\\/f6dcb1ef8e64fe67b72b772b81aa822c\"},\"headline\":\"Roku Is Revamping Its Homescreen for the First Time in Over a Decade\",\"datePublished\":\"2026-05-27T14:12:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=699\"},\"wordCount\":755,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=699#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uspropertymoves.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/5b160f7bc39e068b678aa2c118267339.webp\",\"keywords\":[\"Roku\"],\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/uspropertymoves.com\\\/?p=699#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=699\",\"url\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=699\",\"name\":\"Roku Is Revamping Its Homescreen for the First Time in Over a Decade - 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