{"id":5985,"date":"2026-08-26T13:38:09","date_gmt":"2026-08-26T13:38:09","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=5985"},"modified":"2026-08-26T13:38:09","modified_gmt":"2026-08-26T13:38:09","slug":"dazn-buys-everpass-media-in-commercial-sports-rights-push","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=5985","title":{"rendered":"DAZN Buys EverPass Media in Commercial Sports Rights Push"},"content":{"rendered":"
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\nDAZN is acquiring EverPass Media in what will be the global sports streaming business\u2019 biggest push into the U.S. market.<\/p>\n

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\n\tEverPass, which was founded a couple of years ago by the NFL\u2019s 32 Equity investment arm and RedBird Capital Partners, holds the commercial rights to much of the country\u2019s major sporting events, including NFL Sunday Ticket and live sports from Peacock, Netflix, Paramount and Apple. The company is responsible for selling and providing the infrastructure to deliver those events to bars, hotels and other commercial venues.<\/p>\n

\n\tTKO is also an investor in the company. Terms of the new deal were not disclosed.<\/p>\n

\n\tDAZN, meanwhile, is a global sports streaming platform, with a heavy emphasis on boxing in the U.S. (in other markets it is a larger sports player with major rights to local leagues). In recent months, however, it has pushed into the commercial space, taking over the local market streaming rights for the New York Knicks and Yankees, with other local teams expected to follow suit.<\/p>\n

\n\tEverPass, however, will give it instant scale in the commercial space. RedBird, TKO and the NFL will become minority shareholders in the combined company.<\/p>\n

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\n\t\u201cEverPass Media gives us a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights that perfectly complements our growing U.S. business,\u201d said DAZN CEO Shay Segev. \u201cDAZN can now serve every type of customer in the U.S. \u2013 from individual sports fans using the DAZN app to commercial venues looking to provide the best possible viewing experience for their customers.<\/p>\n

\n\t\u201cWe are excited to expand our partnership with DAZN through this acquisition and continue to work with EverPass and DAZN to deliver the best NFLST experience to the commercial marketplace,\u201d added NFL executive vp of media distribution Hans Schroeder. \u201cTogether, we will continue to expand reach for commercial NFL Sunday Ticket and deepen engagement in a key segment where fans gather for NFL football.\u201d<\/p>\n

\n\tRedBird founder Gerry Cardinale added that \u201cRedBird and 32 Equity founded EverPass as sports content continues to move to streaming while many businesses remain tied to legacy distribution. EverPass delivers a purpose-built streaming platform which will help anchor DAZN\u2019s commercial business and US expansion.\u00a0We\u2019re looking forward to working closely with DAZN in this next phase to scale the EverPass business globally.\u201d<\/p>\n

Read more Roku Lands NWSL Matches in Latest Sports Rights Deal (Exclusive)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

EverPass investors the NFL, TKO and RedBird will become minority shareholders in DAZN, now making a major move into commercial side of sports media.<\/p>\n","protected":false},"author":1,"featured_media":5871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3690,3691,5],"class_list":["post-5985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-dazn","tag-redbird-capital","tag-sports"],"yoast_head":"\nDAZN Buys EverPass Media in Commercial Sports Rights Push - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=5985\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAZN Buys EverPass Media in Commercial Sports Rights Push - 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