{"id":5856,"date":"2026-08-24T18:39:29","date_gmt":"2026-08-24T18:39:29","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=5856"},"modified":"2026-08-24T18:39:29","modified_gmt":"2026-08-24T18:39:29","slug":"seth-green-and-matt-senreich-turn-failed-robot-chicken-sketch-into-hellbent-cocktails-brand","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=5856","title":{"rendered":"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tToday marks the hard launch of Hellbent Cocktails.<\/p>\n<p>\n\tThe line \u2014 described as a high-alcohol by volume, ready-to-drink canned cocktail brand \u201cbuilt for geek culture and great times\u201d \u2014\u00a0comes from Seth Green and Matt Senreich and brand builder PJ Loughran. The first two are longtime close friends and business partners best known as the co-creators of the long-running animated series <em>Robot Chicken<\/em>. <\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5854\">Brian Kavanaugh-Jones Joins \u2018Backrooms\u2019 Producer Oddfellows as Partner, Co-President<\/a><\/p>\n<p>\n\tThe zany series is important to note here because the concept for Hellbent surfaced as an idea for a <em>Robot Chicken <\/em>sketch. Green and Senreich were tossing around ideas for a mock commercial for a werewolf-themed \u201charder\u201d seltzer. The concept failed and never made it to air but it proved to be such an intriguing idea for the pair that they refused to give up on it. Maybe it was never meant to be a sketch but a real-life brand for store shelves, so they looped in another longtime friend, Loughran, founder of Chicago-based branding and product incubation agency Quartermaster, to see if they could flesh it out.<\/p>\n<p>\n\t\u201cHellbent started as a joke, but the more we thought about it, the more we realized there was a real opportunity,\u201d said Green, who is also best known as a veteran actor famous for work on such projects as <em>Family Guy, Dads, Buffy the Vampire Slayer, Austin Powers: International Man of Mystery<\/em> and more. \u201cWe wanted to make something that tasted like an actual cocktail, had some real horsepower behind it and looked like nothing else on the shelf. And obviously, we wanted monsters.\u201d <\/p>\n<p>\n\tSaid Senreich: \u201cThere are a lot of beautiful cans out there. We wanted to make cans that looked like they were about to jump off the shelf.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5852\">Teletubbies Owner WildBrain Buys AI Firm for $11 Million<\/a><\/p>\n<p>\n\tBlended and canned in Missouri, Hellbent launches with three offerings: Dirty Shirley (vodka-based with sweet cherry and bright citrus), Spicy Rita (tequila-based with lime, cucumber and jalape\u00f1o), and Corpse Reviver (gin-based with lemon, botanicals and an herbal finish). Hellbent uses real sugar and contains no high-fructose corn syrup, artificial sweeteners, sugar alcohols or \u201cskinny\u201d labels. Additional creations are said to be in the pipeline. <\/p>\n<p>\n\tAbout those monsters Green mentioned, each can features a comic book-style class movie monster. Dirty Shirley takes the form of Medusa, Spicy Rita is a Succubus, Corpse Reviver is a zombie. \u201cHellbent is a cast of characters, not just a drink,\u201d said Loughran. \u201cThe cocktails, the packaging and the experiences will invite fans into the world we\u2019re creating \u2014 bold, weird, fun and built to bring the party back from the dead.\u201d<\/p>\n<p>\n\tToday\u2019s launch comes ahead of Green\u2019s appearance Tuesday on E!\/Versant\u2019s new reality competition series, <em>Cocktail Wars<\/em>, hosted by *NSYNC alums Lance Bass and Joey Fatone with Melissa Brooke. <\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5850\">Fox News Names Emily Compagno As New Co-Host of \u2018The Five\u2019<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&quot;Hellbent started as a joke but the more we thought about it, the more we realized there was a real opportunity,&quot; said Green of the monster-based line.<\/p>\n","protected":false},"author":1,"featured_media":5855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3627,3628,3629,1678],"class_list":["post-5856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-joey-fatone","tag-lance-bass","tag-robot-chicken","tag-seth-green"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=5856\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand - US Property Moves\" \/>\n<meta property=\"og:description\" content=\"&quot;Hellbent started as a joke but the more we thought about it, the more we realized there was a real opportunity,&quot; said Green of the monster-based line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uspropertymoves.com\/?p=5856\" \/>\n<meta property=\"og:site_name\" content=\"US Property Moves\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-24T18:39:29+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/#\\\/schema\\\/person\\\/f6dcb1ef8e64fe67b72b772b81aa822c\"},\"headline\":\"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand\",\"datePublished\":\"2026-08-24T18:39:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856\"},\"wordCount\":497,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uspropertymoves.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/765ef68dbf8951728106e2679d1214da.webp\",\"keywords\":[\"Joey Fatone\",\"Lance Bass\",\"Robot Chicken\",\"Seth Green\"],\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856\",\"url\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856\",\"name\":\"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand - US Property Moves\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uspropertymoves.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/765ef68dbf8951728106e2679d1214da.webp\",\"datePublished\":\"2026-08-24T18:39:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/#\\\/schema\\\/person\\\/f6dcb1ef8e64fe67b72b772b81aa822c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856#primaryimage\",\"url\":\"https:\\\/\\\/uspropertymoves.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/765ef68dbf8951728106e2679d1214da.webp\",\"contentUrl\":\"https:\\\/\\\/uspropertymoves.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/765ef68dbf8951728106e2679d1214da.webp\",\"width\":1440,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/?p=5856#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/uspropertymoves.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/#website\",\"url\":\"https:\\\/\\\/uspropertymoves.com\\\/\",\"name\":\"US Property Moves\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/uspropertymoves.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/uspropertymoves.com\\\/#\\\/schema\\\/person\\\/f6dcb1ef8e64fe67b72b772b81aa822c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/uspropertymoves.com\"],\"url\":\"https:\\\/\\\/uspropertymoves.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand - US Property Moves","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uspropertymoves.com\/?p=5856","og_locale":"en_US","og_type":"article","og_title":"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand - US Property Moves","og_description":"&quot;Hellbent started as a joke but the more we thought about it, the more we realized there was a real opportunity,&quot; said Green of the monster-based line.","og_url":"https:\/\/uspropertymoves.com\/?p=5856","og_site_name":"US Property Moves","article_published_time":"2026-08-24T18:39:29+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uspropertymoves.com\/?p=5856#article","isPartOf":{"@id":"https:\/\/uspropertymoves.com\/?p=5856"},"author":{"name":"admin","@id":"https:\/\/uspropertymoves.com\/#\/schema\/person\/f6dcb1ef8e64fe67b72b772b81aa822c"},"headline":"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand","datePublished":"2026-08-24T18:39:29+00:00","mainEntityOfPage":{"@id":"https:\/\/uspropertymoves.com\/?p=5856"},"wordCount":497,"commentCount":0,"image":{"@id":"https:\/\/uspropertymoves.com\/?p=5856#primaryimage"},"thumbnailUrl":"https:\/\/uspropertymoves.com\/wp-content\/uploads\/2026\/08\/765ef68dbf8951728106e2679d1214da.webp","keywords":["Joey Fatone","Lance Bass","Robot Chicken","Seth Green"],"articleSection":["Interesting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/uspropertymoves.com\/?p=5856#respond"]}]},{"@type":"WebPage","@id":"https:\/\/uspropertymoves.com\/?p=5856","url":"https:\/\/uspropertymoves.com\/?p=5856","name":"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand - US Property Moves","isPartOf":{"@id":"https:\/\/uspropertymoves.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uspropertymoves.com\/?p=5856#primaryimage"},"image":{"@id":"https:\/\/uspropertymoves.com\/?p=5856#primaryimage"},"thumbnailUrl":"https:\/\/uspropertymoves.com\/wp-content\/uploads\/2026\/08\/765ef68dbf8951728106e2679d1214da.webp","datePublished":"2026-08-24T18:39:29+00:00","author":{"@id":"https:\/\/uspropertymoves.com\/#\/schema\/person\/f6dcb1ef8e64fe67b72b772b81aa822c"},"breadcrumb":{"@id":"https:\/\/uspropertymoves.com\/?p=5856#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uspropertymoves.com\/?p=5856"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uspropertymoves.com\/?p=5856#primaryimage","url":"https:\/\/uspropertymoves.com\/wp-content\/uploads\/2026\/08\/765ef68dbf8951728106e2679d1214da.webp","contentUrl":"https:\/\/uspropertymoves.com\/wp-content\/uploads\/2026\/08\/765ef68dbf8951728106e2679d1214da.webp","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/uspropertymoves.com\/?p=5856#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uspropertymoves.com\/"},{"@type":"ListItem","position":2,"name":"Seth Green and Matt Senreich Turn Failed \u2018Robot Chicken\u2019 Sketch Into Hellbent Cocktails Brand"}]},{"@type":"WebSite","@id":"https:\/\/uspropertymoves.com\/#website","url":"https:\/\/uspropertymoves.com\/","name":"US Property Moves","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uspropertymoves.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/uspropertymoves.com\/#\/schema\/person\/f6dcb1ef8e64fe67b72b772b81aa822c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/uspropertymoves.com"],"url":"https:\/\/uspropertymoves.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=\/wp\/v2\/posts\/5856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5856"}],"version-history":[{"count":0,"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=\/wp\/v2\/posts\/5856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=\/wp\/v2\/media\/5855"}],"wp:attachment":[{"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uspropertymoves.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}