{"id":5603,"date":"2026-08-19T16:08:03","date_gmt":"2026-08-19T16:08:03","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=5603"},"modified":"2026-08-19T16:08:03","modified_gmt":"2026-08-19T16:08:03","slug":"nielsen-rolls-out-suite-of-tv-ratings-updates-for-2026-27-season","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=5603","title":{"rendered":"Nielsen Rolls Out Suite of TV Ratings Updates for 2026-27 Season"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<div>\n<div>\n<p>\nNielsen will incorporate a slate of updates and \u201cenhancements\u201d to its TV ratings product for the 2026-27 season, including a change to its monthly snapshot of viewing across various platforms that sparked a small controversy earlier this year.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5601\">\u2018Lanterns\u2019 Showrunner Chris Mundy Talks James Gunn\u2019s Hands-Off Approach: \u201cWe Weren\u2019t Shoehorned Into Anything\u201d<\/a><\/p>\n<p>\n\tThat change \u2014 a different way of measuring the total number of TV users in the United States\u00a0\u2014 along with updates to co-viewing measurement, more accurate weighting of the big data and panel components in TV ratings and other tweaks are set to be incorporated into Nielsen\u2019s product starting Sept. 1, after passing muster with oversight body the Media Rating Council. Data for clients and publicly released numbers aren\u2019t likely to change significantly, but Nielsen is touting a product that will be more accurate.<\/p>\n<p>\n\tNielsen had planned to incorporate a change to its monthly Gauge measurement of viewing share for broadcast, cable and streaming outlets in the February edition. Pushback from some clients, however, led to Nielsen tabling the changes until the start of the 2026-27 season. At issue was the incorporation of data from the Advertising Research Foundation, known as the DASH TV Universe Study, that likely would have shown a one-time reset in viewing, with a slightly larger share attributed to linear outlets (mostly benefiting cable) and a bit less for streaming platforms.<\/p>\n<p>\n\tOne problem: The DASH survey data, gathered by polling firm NORC at the University of Chicago, lagged by 12 to 18 months. Nielsen says it has addressed that lag time in its updates and will incorporate more current data about TV viewing, and the Gauge data will better align with the currency ratings that are used to set ad rates across the industry.<\/p>\n<p>\n\tWhat won\u2019t change in the updated Gauge numbers is the overall trend line. Streaming has been approaching half of all TV use in the U.S. for most of the past year, and it will likely still command the largest share of viewing by a wide margin. But the updated universe estimates that incorporate the DASH study will set a new baseline for streaming, cable and broadcast viewing.<\/p>\n<p>\n\tOther updates include:<\/p>\n<p>\n\t\u2022 An enhancement of Nielsen\u2019s co-viewing measurement by better incorporating data from the company\u2019s wearable devices along with that from people meters. The wearables are also used to calculate out of home viewing.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5599\">\u2018California Schemin\u201d Trailer: Two Scottish Rappers Con Their Way to a Record Deal in James McAvoy\u2019s Directorial Debut (Exclusive)<\/a><\/p>\n<p>\n\t\u2022 Incorporation of data from Census Bureau\u2019s American Community Survey and the National Hispanic Enumeration Survey to give a better estimate of Spanish-language viewers and to help differentiate between primarily Spanish- and English-language households among Hispanic viewers.<\/p>\n<p>\n\t\u2022 What Nielsen is calling \u201cintegrated weighting\u201d in combining its big data and panel measurement to be more consistent and accurate. The model will also now account for smart TV owners who opted out of data sharing. <\/p>\n<p>\n\t\u2022 An enhancement of a machine learning tool to determine demographic information of households from big data providers.<\/p>\n<p>\n\t\u201cWe are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients,\u201d Nielsen CEO Karthik Rao said in a statement. \u201cWe\u2019ve spent months working hand in hand with them and industry experts to make Big Data + Panel even more accurate.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5597\">MS NOW Reveals New Member Tier Prices In Bet On Loyalty<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen has made a number of updates to its main TV ratings product for the 2026-27 season to make it more consistent and accurate.<\/p>\n","protected":false},"author":1,"featured_media":5602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3539,345],"class_list":["post-5603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-nielsen","tag-tv-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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