{"id":5597,"date":"2026-08-19T14:37:37","date_gmt":"2026-08-19T14:37:37","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=5597"},"modified":"2026-08-19T14:37:37","modified_gmt":"2026-08-19T14:37:37","slug":"ms-now-reveals-new-member-tier-prices-in-bet-on-loyalty","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=5597","title":{"rendered":"MS NOW Reveals New Member Tier Prices In Bet On Loyalty"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<div>\n<div>\n<p>\n\tAs it forges a new identity outside of NBCUniversal, the left-leaning cable stalwart MS NOW is revealing the details behind its bet on membership as a major revenue driver. <\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5595\">David E. Kelley Gets Into Live Streaming \u2014\u00a0Salmon Included<\/a><\/p>\n<p>\n\tThe channel\u2019s chief, Rebecca Kutler, unveiled what she described as the \u201cthe first step in a long-term strategy to deepen our relationship with audiences,\u201d namely a $7.99 per month or $79.99 annual subscription to the outlet. <\/p>\n<p>\n\tThe offering will include \u201cexclusive community features to engage with each other, a new roster of contributors and experts, original creator content, new verticals that explore how news and politics impact everyday life, and 24\/7 access to live streams and television programming.\u201d <\/p>\n<p>\n\tThe move has long been signaled at MS NOW, which has been diversifying its revenue away from cable carriage fees alone and branching out to more live events, podcast offerings and looking for direct-to-consumer avenues to tap in to its loyal audience of Democrat and progressive-minded viewers. As part of its scaled up event slate, the channel is going into Red State territory with a \u201cMS NOW Live: Together In Texas\u201d event on Sept. 26, featuring a roster of its stars including Rachel Maddow, Lawrence O\u2019Donnell, Jen Psaki, Stephanie Ruhle, Ali Velshi and Chris Hayes.<\/p>\n<p>\n\tThe channel says its typical viewer watches 9 hours of its programming per week and while viewers of the linear offering may skew older, MS NOW points out that its digital audience and TV watching base have \u201cless than 10 percent\u201d overlap, per figures from data giant Comscore. <\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5593\">Dina Duma\u2019s \u2018Skateboarding Is Not for Girls\u2019 Is About Much More Than Just Skateboarding<\/a><\/p>\n<p>\n\tTraditional cable rivals like Fox News and CNN also have dipped their toes into the subscription space. The conservative-leaning Fox has its Fox Nation site for its fan at a $8.99 monthly fee while CNN offers its subscription tier at $6.99.<\/p>\n<p>\n\tThe direct-to-consumer strategy has been a priority for Versant CEO Mark Lazarus, who has championed the direction for both MS NOW and sibling business network CNBC, while making clear that the offering is about more than just streaming. new ways to engage with its hosts, programming and community while deepening engagement, strengthening the brand\u2019s relationships with viewers and fans.\u00a0<\/p>\n<p>\n\t\u201cMS NOW and CNBC, are very strong brands with highly engaged audiences,\u201d Lazarus told analysts on an earnings call Aug. 6. \u201cWe are creating direct-to-consumer products, not streaming products, because  it is much broader than just streaming what we do on television. It is about serving those engaged audiences with content that is not just replicative of what we do on television.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=5591\">Wild! Mattel Sets UNO Card-Game Competition Series to Stream on Twitch<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MS NOW takes &quot;the first step&quot; toward building meaningful direct-to-consumer revenue with an $80 annual membership.<\/p>\n","protected":false},"author":1,"featured_media":5596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1556],"class_list":["post-5597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-ms-now"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MS NOW Reveals New Member Tier Prices In Bet On Loyalty - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=5597\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MS NOW Reveals New Member Tier Prices In Bet On Loyalty - 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