{"id":5423,"date":"2026-08-17T13:38:01","date_gmt":"2026-08-17T13:38:01","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=5423"},"modified":"2026-08-17T13:38:01","modified_gmt":"2026-08-17T13:38:01","slug":"motion-picture-association-inks-ai-ip-protection-deal-with-bytedance","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=5423","title":{"rendered":"Motion Picture Association Inks AI IP Protection Deal With ByteDance"},"content":{"rendered":"
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\n\tSix months after a fully AI-generated viral video of Tom Cruise battling Brad Pitt took the internet by storm, the tech behind the ripoff has been tweaked to protect Hollywood intellectual property and likenesses.<\/p>\n

Read more Witney Carson Is Pregnant and Returning for \u2018Dancing With the Stars\u2019 Season 35<\/a><\/p>\n

\n\tThe Motion Picture Association on Monday said that it had reached a Memorandum of Understanding (MOU) with the Chinese tech giant ByteDance that will provide \u201cstrong guardrails\u201d within its tech and platforms that will protect Hollywood.<\/p>\n

\n\tThe agreement covers Seedance, the AI video model that generated the Cruise vs. Pitt video, as well as Seedream 5.0 Lite, TikTok, CapCut and Dreamina, among others.<\/p>\n

\n\tThe launch of Seedance and the ensuing deal bears a striking similarity to Sora, OpenAI\u2019s video model, which launched last year with a flurry of unauthorized videos featuring well-known characters and people, only to fizzle out after the tech giant agreed to pull back on the ripoffs. OpenAI ended up killing Sora earlier this year.<\/p>\n

Read more Rosie O\u2019Donnell, Viola Davis Pay Tribute to Hayden Panettiere: \u201cHeartbroken\u201d<\/a><\/p>\n

\n\tByteDance, however, is continuing to invest in Seedance, which has become one of the most advanced video models alongside offerings from Google and others.<\/p>\n

\n\t\u201cToday\u2019s agreement illustrates our belief that copyright is a cornerstone of the film and television industry \u2013 and\u00a0reinforces\u00a0our commitment to protect creative content,\u201d said MPA\u00a0Chairman\u00a0and CEO Charles Rivkin in a statement. \u201cFor the past several months, we have\u00a0had constructive engagement with ByteDance to implement meaningful guardrails on\u00a0Seedance\u00a0and\u00a0Seedream, and this MOU reflects our shared determination to continue our work together to\u00a0further fortify\u00a0those guardrails.\u201d<\/p>\n

\n\t\u201cByteDance respects the intellectual property rights that underpin creative industries around the world, and we believe responsible innovation in AI goes hand in hand with meaningful protections for rightsholders,\u201d adds John Rogovin, general counsel of ByteDance. \u201cWe appreciate the productive engagement with the MPA and its members as we continue to strengthen safeguards across our generative AI services. This MOU establishes an important framework for continued collaboration as the technology evolves, across a variety of products and platforms.\u201d<\/p>\n

Read more BFI London Film Fest Sets 10 Competition Titles, Including Hirokazu Kore-eda, Carol Morley Films<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

MPA inks AI video protection deal with TikTok and Seedance owner ByteDance<\/p>\n","protected":false},"author":1,"featured_media":5422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[49,3457,3458],"class_list":["post-5423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-ai","tag-bytedance","tag-motion-picture-association"],"yoast_head":"\nMotion Picture Association Inks AI IP Protection Deal With ByteDance - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=5423\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motion Picture Association Inks AI IP Protection Deal With ByteDance - 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