{"id":5014,"date":"2026-08-06T13:39:50","date_gmt":"2026-08-06T13:39:50","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=5014"},"modified":"2026-08-06T13:39:50","modified_gmt":"2026-08-06T13:39:50","slug":"the-power-broker-behind-crazy-rich-asians-and-parasite-wants-to-build-a-hollywood-studio-for-asian-stories","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=5014","title":{"rendered":"The Power Broker Behind \u2018Crazy Rich Asians\u2019 and \u2018Parasite\u2019 Wants to Build a Hollywood Studio for Asian Stories"},"content":{"rendered":"
\n<\/p>\n
\n

\n\tHaving a conversation with Gold House founder Bing Chen isn\u2019t terribly dissimilar from taking an amphetamine.<\/p>\n

Read more Netflix\u2019s Next Big Premiere Is an \u201cExtended Look\u201d at \u2018Grand Theft Auto VI\u2019<\/a><\/p>\n

\n\tIn what feels like a single breath, he\u2019ll jump from the early machinations behind the creator economy to the exemplary world-building of the Pok\u00e9mon universe to the virtues of The Cheesecake Factory\u2019s tome-like menu. You end up retaining a large amount of information in a short period of time, and, while you might not be sure how you ended up here, you do know that you had a good time getting there.<\/p>\n

\n\tChen, 38, isn\u2019t an agent, an executive or \u2014 at least until very recently \u2014 a producer. Yet over the past eight years, he has become an influential behind-the-scenes figure in Hollywood through Gold House, the organization he founded in 2017 to expand Asian, Asian American and Pacific Islander influence across entertainment, business and beyond. The company has rallied support for films including Crazy Rich Asians<\/em>, Parasite<\/em> and Everything Everywhere All at Once<\/em>; advised studios on projects involving Asian characters, stories and talent; invested in companies founded by Asian and Pacific Islander entrepreneurs; and built a network connecting filmmakers, executives, investors and stars. And now, with the launch of Gold House Studios, Chen is moving from helping other people get their work made to producing films and television himself.<\/p>\n

\n\t\u201cAll movements need an entity to point to so they know it\u2019s reliable, and that\u2019s what really pushed [Gold House] into becoming a thing. I really resisted for, like, over a year,\u201d says Chen. \u201cI don\u2019t even remember when we thought, \u2018We need to actually formalize this,\u2019 but the thing that pushed us into the light is a really high volume of calls from all the studios that were like, \u2018You can make things successful.\u2019 \u201d<\/p>\n

\n\tEqual parts deeply ambitious and relentlessly earnest, Chen is the type of person who is entirely comfortable telling you his childhood heroes were Walt Disney, Martin Luther King Jr. and Mother Teresa, in no particular order. He also happens to look like someone Hollywood would happily put onscreen \u2014 with an abdomen he displays on social media. His brand of networking involves an exhausting degree of personal attention. He introduces people, follows up, proposes dinners, sends more names, applies pressure then follows up again. <\/p>\n

\n\t\u201cIt\u2019s overwhelming,\u201d says director Jon M. Chu, a longtime friend and collaborator. \u201cYour bullshit meter goes up right away, like, \u2018This guy is not real, he is full of shit.\u2019 And then five years later, six years later, 10 years later, you\u2019re like, \u2018Wait, it\u2019s all genuine.\u2019 \u201c<\/p>\n

\n\tOn a particularly warm evening in mid-May, downtown L.A.\u2019s Dorothy Chandler Pavilion, the former longtime home of the Academy Awards, glows in shades of yellow and gold for the fifth annual Gold Gala.<\/p>\n

\n\tThe event, created by Gold House to honor achievement in the Asian and Pacific Islander community, has acquired the inevitable nickname the \u201cAsian Met Gala,\u201d though unlike the actual Met Gala, the food is good. James Beard Award-winning chef Justin Pichetrungsi from L.A. favorite Anajak Thai is catering. The gift bag comes inside a Dagne Dover weekender stuffed with goodies including Marriott Gold status. Priyanka Chopra Jonas, Mindy Kaling, Charles Melton and Jet Li mingle inside. Saturday Night Live <\/em>breakout Bowen Yang opens the evening by teasing Chen about his dating life. (Chen is bisexual, although only \u201con paper, not in practice, anymore,\u201d he says with a laugh.)<\/p>\n

\n\tWatching Chen work the room, you can see up close his nearly superhuman talent for networking. He isn\u2019t really hosting the gala so much as conducting traffic. A filmmaker gets introduced to an investor. An actor to a showrunner. Somebody waves Chen over from across the room. Somebody else grabs him before he gets there. Every conversation seems to end with another introduction.<\/p>\n

\n\tThe introductions, of course, are kind of the entire point. Gold House markets movies, advises studios, invests in startups and now produces films and television. But underneath those increasingly varied divisions is a very analog Hollywood idea: Get the right people together so that they can actually make something.<\/p>\n

\n\tThe irony is that Chen didn\u2019t learn this in Hollywood.<\/p>\n

\n\tAfter graduating from the University of Pennsylvania, Chen joined YouTube during the Great Recession. At the time, he says, the company believed its future lay in licensed programming and video rentals. Its creator program \u2014 the small corner of the business devoted to users making original videos \u2014 was still experimental enough that when Chen became one of its managers, he found himself with an unusual amount of freedom.<\/p>\n

\n\tToday, Hollywood agencies, studios and streamers are tripping over themselves to sign digital talent. Fifteen years ago, YouTubers were mostly seen as hobbyists making videos in their bedrooms. They had audiences, to be sure. But what they lacked was legitimacy.<\/p>\n

\n\tEven then, Chen understood the power of promotion. \u201cWe needed our Oscars,\u201d Chen recalls thinking. He persuaded YouTube to invest $250,000 in VidCon, then a struggling Anaheim conference devoted to online creators. Borrowing from the music industry and its framed gold records, he also helped launch YouTube\u2019s Gold Play Button, awarded to creators whose channels reached 1 million subscribers. <\/p>\n

\n\t\u201cThat\u2019s really what made me from a business standpoint,\u201d he says of the YouTube creator initiatives. \u201cYou had a 25-year-old leading what became a $400 million and then $1.5 billion effort.\u201d By 27, Chen had landed on Forbes<\/em>\u2018 30 Under 30 list alongside Ryan Coogler and Lena Dunham. His career appeared to be writing itself. Instead, he decided to leave.<\/p>\n

\n\t\u201cI was like, \u2018I can stay here and do the exact same thing, get paid more money, or I can grow and build my own thing,\u2019 \u201d he says. \u201cAnd the goal was always to build my own thing.\u201d<\/p>\n

\n\tFor two years, Chen traded Silicon Valley for an Orange County area Peet\u2019s Coffee, where the former creative writing major spent 14-hour days working on a 12-part sci-fi fantasy sagawhile living with his mother, herself a former CFO. He still describes it as the happiest period of his life.<\/p>\n

Read more 2026 FIFA World Cup Helps Fox Score a Huge Quarter<\/a><\/p>\n

\n\tBut while Chen was writing fiction, friends across technology and entertainment kept pulling him into another conversation. Asian Americans were increasingly building companies, leading businesses and creating enormous economic value, they argued, yet remained dramatically underrepresented in Hollywood and in the stories it chose to tell.<\/p>\n

\n\tThose conversations reached a crescendo as Chu, an old friend of Chen\u2019s, prepared to release Crazy Rich Asians<\/em>, Hollywood\u2019s first studio film in 25 years with a majority Asian cast. Chu first met Chen years earlier, when the director was making videos for YouTube and Chen worked there. As Chen tended to do, he stayed in touch. \u201cHe\u2019s like, \u2018You\u2019ve got to talk to this person. You\u2019ve got to talk to this person,\u2019 \u201d Chu says, laughing. \u201d \u2018Bro, I can\u2019t talk to all these people!\u2019 You think maybe one year his energy is going to go down. But he loves it.\u201d<\/p>\n

\n\tAs Crazy Rich Asians<\/em> approached its release, the filmmakers feared the movie would become a referendum. If it failed in the eyes of the industry, then Hollywood would conclude there simply wasn\u2019t a large audience for films led by Asian casts, putting other projects already in development at the time, like Marvel\u2019s Shang-Chi and the Legend of the Ten Rings<\/em>, at risk.<\/p>\n

\n\t\u201cIt was very clear the tracking was not huge,\u201d Chu says. \u201cNot terrible, but not anything likely to make any difference.\u201d<\/p>\n

\n\tChen did what he has spent much of his career doing: He convened people. He gathered entertainment professionals and founders and executives from YouTube, Twitch and Hulu at Chef Chu\u2019s, the Palo Alto restaurant owned by Chu\u2019s father. Over a multicourse dinner, the conversation shifted to strategy.<\/p>\n

\n\tHe began calling on his wealthy friends and business leaders, urging them to fund theater buyouts and bulk ticket purchases. \u201cWe went to all of our millionaire and billionaire friends, \u2018All of you say this is important. If you don\u2019t give me at least $5,000 to $50,000, then you don\u2019t care.\u2019 \u201d To encourage more donations, Chen and his collaborators created special posters for the screenings (because you should never underestimate people\u2019s desire to see their names in print) and recruited online creators, artists and musicians to host them, then packed theaters with fans, tastemakers and awards voters. <\/p>\n

\n\tThe goal wasn\u2019t simply to sell tickets. It was to create the sense that Crazy Rich Asians<\/em> was an event Hollywood couldn\u2019t afford to ignore.<\/p>\n

\n\tThe strategy worked. Crazy Rich Asians <\/em>opened to $35 million over its five-day holiday weekend and grossed more than $240 million worldwide. Studios soon began calling Chen for help with other projects, including future best picture winners Parasite<\/em> and Everything Everywhere All at Once<\/em>. What began as an improvised campaign around a single film evolved into Gold House, which built a cultural consulting practice alongside a marketing and promotions arm, advising companies including A24, Lucasfilm and Pixar on everything from script development to product placement.<\/p>\n

\n\tAs Gold House grew, so did Chen\u2019s ambitions. In 2022, the organization launched Gold House Ventures, a $30 million investment fund backed by founders of DoorDash, Credit Karma and Bain & Co, among others, which has invested in companies ranging from telemedicine to direct-to-consumer instant ramen. Gold House dinners began generating their own Hollywood lore, and not just for the star power they can draw (Zendaya and Tom Holland attended a recent dinner honoring Spider-Man: Brand New Day<\/em> director Destin Daniel Cretton). At another party, Beef<\/em> creator Lee Sung Jin met Charles Melton, whom he later cast in the second season of the Netflix series, which has since earned them each an Emmy nomination.<\/p>\n

\n\tEven at a time when the larger industry has pulled back on its DEI efforts \u2014 shuttering departments and pipelines programs and scrubbing mentions of \u201cdiversity\u201d from regulatory filings \u2014 Gold House has continued. Says Chen, \u201cWhile the broader industry spent the past few years playing defense, correcting or, in some cases, treating inclusive strategies as a compliance checklist, we went on the offense. For us, playing offense didn\u2019t mean being provocative for its own sake; it meant doubling down on the market realities.\u201d <\/p>\n

\n\tGold House had already begun experimenting with production through its creative equity fund, which helped finance independent films including Sundance breakout D\u00ecdi<\/em>. Earlier this year, the organization executive produced and financed Laufey\u2019s \u201cMadwoman\u201d music video, bringing together Olympic gold medalist Alysa Liu and Heated Rivalry<\/em> star Hudson Williams. As of publication, the video has earned more than 21 million views on YouTube.<\/p>\n

\n\tBuilding a studio was a natural next step, a way for Chen to guide IP and get involved with projects at the idea stage rather than joining midway through. \u201cThe real impetus of doing this was because we\u2019ve been asked by a lot of filmmakers,\u201d he says. \u201cIt\u2019s been really flattering, to be honest.\u201d<\/p>\n

\n\tGold House Studios\u2019 initial slate reflects the breadth of Chen\u2019s interests: a road trip dramedy, a martial arts adventure film, a horror series from Legends of Tomorrow<\/em> writer Keto Shimizu and a movie based on the cult Japanese video game Slitterhead<\/em>. <\/p>\n

\n\tEventually, though, there may also be room for an adaptation of a much more personal nature, one that Chen has been quietly working on for years: that book series he spent all those hours tapping away on \u2014 and that he still noodles around with on weekends, albeit no longer at a Peet\u2019s Coffee.<\/p>\n

\n\tNo doubt he knows just the right people to make it happen. <\/p>\n

\nNicole Fell contributed to this report.<\/em><\/p>\n

\nThis story appeared in the Aug. 5 issue of The Hollywood Reporter magazine. Click here to subscribe<\/em>.<\/p>\n

Read more U.K. Competition Watchdog Approves Paramount-Warner Bros. Discovery Mega-Deal<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gold House founder Bing Chen is revolutionizing Hollywood with Gold House Studios, championing Asian stories and creative collaboration.<\/p>\n","protected":false},"author":1,"featured_media":5013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3276,3277],"class_list":["post-5014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-didi","tag-everything-everywhere-all-at-once"],"yoast_head":"\nThe Power Broker Behind \u2018Crazy Rich Asians\u2019 and \u2018Parasite\u2019 Wants to Build a Hollywood Studio for Asian Stories - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=5014\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power Broker Behind \u2018Crazy Rich Asians\u2019 and \u2018Parasite\u2019 Wants to Build a Hollywood Studio for Asian Stories - 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