{"id":4991,"date":"2026-08-06T07:05:45","date_gmt":"2026-08-06T07:05:45","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=4991"},"modified":"2026-08-06T07:05:45","modified_gmt":"2026-08-06T07:05:45","slug":"soft-ad-market-world-cup-competition-hit-germanys-prosiebensat-1-results","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=4991","title":{"rendered":"Soft Ad Market, World Cup Competition Hit Germany\u2019s ProSiebenSat.1 Results"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\nProSiebenSat.1 posted lower first-half revenue as Germany\u2018s weak television advertising market and competition from broadcasters carrying the World Cup weighed on its entertainment business. <\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=4989\">Scabby the Rat Stalks \u2018Chicago\u2019 Shows as PAs Decry Work Hour Cuts<\/a><\/p>\n<p>\n\tThe German commercial broadcaster, which is controlled by the Berlusconi family\u2019s MediaForEurope (MFE) group, reported first-half revenue of \u20ac1.54 billion ($1.77 billion) on Thursday, down 9 per cent from a year earlier. On an organic basis, excluding portfolio changes and currency effects, revenue declined 2 per cent. Second-quarter revenue fell 8.5 per cent to \u20ac768 million ($881 million).<\/p>\n<p>\n\tThe company said advertising revenue continued to be affected by a slowdown in the German TV market, the ongoing shift of ad spending to digital platforms and competition from broadcasters airing major sporting events, particularly the World Cup. Entertainment revenue fell 6 per cent in the first half to \u20ac952 million ($1.09 billion), with linear TV advertising down 9 per cent.<\/p>\n<p>\n\tDigital advertising remained a bright spot. Digital &amp; Smart advertising revenue rose 6 per cent, driven by ProSieben\u2019s streaming service Joyn, content distribution on third-party platforms and the group\u2019s audio business. Advertising-supported streaming revenue at Joyn increased 8 per cent in the first half, while subscription revenue climbed 20 per cent.<\/p>\n<p>\n\tDespite the revenue decline, earnings improved sharply as the company cut costs and continued a broader restructuring. First-half EBITDA rose by \u20ac152 million ($174 million) to \u20ac124 million ($142 million), compared with a loss of \u20ac28 million ($32 million) a year earlier. Programming expenses fell to \u20ac404 million ($464 million) from \u20ac496 million ($570 million), while personnel costs declined to \u20ac299 million ($343 million) from \u20ac416 million ($478 million), reflecting restructuring measures, asset sales and lower content costs.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=4987\">Locarno Honoree Sigurj\u00f3n Sighvatsson on AI, Netflix and Why Cannes \u201cDoesn\u2019t Know What It Is Anymore\u201d<\/a><\/p>\n<p>\n\tProSiebenSat.1 has also continued to slim down its portfolio. Since the start of the year, the company has sold six non-core businesses, including Studio71 U.S., as it focuses on its German-speaking entertainment operations.<\/p>\n<p>\n\tThe company is also betting big on Joyn. Last month the streaming service announced a deal with ZDF to add on-demand programming from the German public broadcaster. ProSieben is also developing a shared streaming technology platform with MediaForEurope, for use across the group\u2019s European markets. MFE pan-European network of commercial broadcasters also includes Italy\u2019s Mediaset and Telecinco in Spain. <\/p>\n<p>\n\tProSiebenSat.1 reaffirmed its full-year outlook, maintaining its forecast for slight organic revenue growth and a significant increase in EBITDA, while cautioning that visibility in Germany\u2019s advertising market remains limited.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=4985\">Paramount, Warners Bros. Staffers In Limbo and Denial as Merger Deal Drags On<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Weaker TV advertising and competition from the World Cup offset growth in streaming and digital ads at Berlusconi-owned ProSiebenSat.1.<\/p>\n","protected":false},"author":1,"featured_media":4990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2793,2,3266],"class_list":["post-4991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-germany","tag-international","tag-prosiebensat-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soft Ad Market, World Cup Competition Hit Germany\u2019s ProSiebenSat.1 Results - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=4991\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soft Ad Market, World Cup Competition Hit Germany\u2019s ProSiebenSat.1 Results - 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