{"id":4795,"date":"2026-08-03T14:39:13","date_gmt":"2026-08-03T14:39:13","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=4795"},"modified":"2026-08-03T14:39:13","modified_gmt":"2026-08-03T14:39:13","slug":"imax-pivots-to-give-spider-man-north-american-screens-taking-from-the-odyssey","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=4795","title":{"rendered":"Imax Pivots to Give Spider-Man North American Screens, Taking From \u2018The Odyssey\u2019"},"content":{"rendered":"
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\nSpider-Man: Brand New Day<\/em>\u2018s massive start at the box office this weekend has convinced Imax to change course and split its screens in North America between Christopher Nolan\u2019s The Odyssey<\/em> and Sony Pictures\u2018 superhero feature starring\u00a0Tom Holland\u00a0and\u00a0Zendaya.<\/p>\n

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\n\tThat\u2019s a change of programming strategy for Imax as Spider-Man: Brand New Day<\/em> in North America will play in select digital locations from Aug. 6 and comes after the Sony Pictures tentpole in China, Japan and South Korea has so far generated $23 million in box office for the film technologies company.<\/p>\n

\n\tChristopher Nolan has long been a strong supporter of the Imax platform, but CEO Rich Gelfond\u2019s spidey sense evidently called for a programming change after Spider-Man: Brand New Day<\/em> soared to a $355 million second-biggest opening weekend ever.<\/p>\n

\n\t\u201cSpider-Man has been among the most bankable superheroes at the global box office for over two decades \u2014 with the franchise delivering $365 million in Imax receipts to date \u2014 and Brand New Day<\/em> is taking that legacy to new heights with its record-breaking opening weekend,\u201d Rich Gelfond, CEO of Imax, said on Monday morning in a statement. \u201cWe believe more Spidey fans around the world will want to experience his latest adventure in Imax \u2014 and we hope to be a major driver of both new and repeat viewing for the latest hit in this incredible year for moviegoing.\u201d<\/p>\n

\n\tGelfond talking up Spider-Man <\/em>follows the Imax chief only recently touting The Odyssey <\/em>after its strong opening at the multiplex. For Imax, Nolan\u2019s epic filmed entirely with its proprietary cameras meant The Odyssey<\/em> has helped spearhead a push by major exhibitors into in-demand premium screens and movies shot with Imax cameras.<\/p>\n

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\n\tBut Imax couldn\u2019t help but react to the spectacular opening for Spider-Man.<\/em> So the Sony Pictures tentpole will share Imax screens with The Odyssey<\/em> across select digital Imax locations, while Nolan\u2019s tentpole continues to play in all 41 Imax 70mm film locations worldwide. Imax said that The Odyssey<\/em>\u00a0will play its network through \u201cat least\u201d September 17. <\/p>\n

\n\tHaving brought in $221 million in Imax global box office to date, The Odyssey<\/em> still has Imax debuts in South Korea and China in August and Japan in mid-September. Spider-Man <\/em>in China has earned $19 million on Imax screens, while in South Korea the film set a new record for the biggest Imax opening weekend ever in the market, earning $2.4 million in launch weekend box office.<\/p>\n

\n\tAnd even with a shared Imax schedule in Japan, Spider-Man<\/em> earned $2.2 million in opening weekend box office, Imax said.<\/p>\n

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Spider-Man: Brand New Day's massive start at the box office this weekend has convinced Imax to change course and split its screens in North America.<\/p>\n","protected":false},"author":1,"featured_media":4794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[448,455,119],"class_list":["post-4795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-imax","tag-spider-man-brand-new-day","tag-the-odyssey"],"yoast_head":"\nImax Pivots to Give Spider-Man North American Screens, Taking From \u2018The Odyssey\u2019 - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=4795\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imax Pivots to Give Spider-Man North American Screens, Taking From \u2018The Odyssey\u2019 - 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