{"id":456,"date":"2026-05-22T13:47:01","date_gmt":"2026-05-22T13:47:01","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=456"},"modified":"2026-05-22T13:47:01","modified_gmt":"2026-05-22T13:47:01","slug":"the-canceled-man-in-charge-mike-richards-takes-the-wheel-at-the-daily-wire","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=456","title":{"rendered":"The \u201cCanceled\u201d Man in Charge: Mike Richards Takes the Wheel at The Daily Wire"},"content":{"rendered":"
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\n\tIn 2021, Mike Richards lasted one episode as the new host of Jeopardy!<\/em> \u2014 following about a year as executive producer behind the scenes \u2014\u00a0before old podcast comments ended his tenure in a very public fireball. <\/p>\n

Read more What Makes \u2018The Great American Baking Show\u2019 So Addictive? Paul Hollywood, Prue Leith, Andrew Rannells and Casey Wilson Have an Idea<\/a><\/p>\n

\n\tFour years later, he is the CEO of The Daily Wire.<\/p>\n

\n\tWhen we speak by phone less than 24 hours after The Daily Wire announcement, Richards, 50, sounds relaxed, energetic and eager to discuss growth, subscriptions, investigative journalism and what he repeatedly describes as \u201cthe audience.\u201d The conversation occasionally drifts into culture war territory, but it mostly sounds like a veteran TV exec explaining programming strategy after a corporate restructuring \u2014\u00a0which is pretty much what this is.<\/p>\n

\n\tFounded in 2015 by Ben Shapiro and Jeremy Boreing, The Daily Wire has spent the last decade evolving from a conservative commentary site into something much bigger and harder to pin down: a self-contained ecosystem attempting to rival mainstream media companies while openly rejecting many of their norms. <\/p>\n

\n\tIt has launched movies, children\u2019s programming, documentaries, podcasts, investigative reporting and subscription streaming. In recent months, however, the company has weathered layoffs, internal turbulence and increasingly public ideological fractures on the American right \u2014 particularly around Shapiro, its biggest star by far, and his ongoing support of Israel through the war in Gaza, and now in Iran.<\/p>\n

\n\tRichards now inherits all of it. Officially, he succeeds Caleb Robinson, who announced this week \u2014\u00a0to Richards\u2019 surprise, it turns out \u2014 that he was stepping down as CEO after 11 years to focus on other projects while remaining on the board. Boreing, who co-founded the company alongside Shapiro and spearheaded pricey, ambitious projects like its Pendragon Cycle<\/em> TV series \u2014\u00a0which the company admits was a dud with audiences \u2014 departed his own executive role more than a year ago. <\/p>\n

\n\tBefore his fall at Jeopardy!<\/em>, Richards was one of the most successful producers in unscripted television, with credits spanning The Price Is Right<\/em>, Let\u2019s Make a Deal<\/em> and Who Wants to Be a Millionaire?<\/em>.<\/p>\n

\n\tThroughout our conversation, Richards seems aware of the symbolic weight of that comeback without ever explicitly saying so. He repeatedly frames himself as an \u201caudience-first\u201d producer who respects viewers in ways Hollywood no longer does. He speaks admiringly of Nashville, where he relocated with his family, describing it as \u201chow I remember L.A. when I was a kid.\u201d He insists he has no desire to become on-camera talent again, though he remains intensely performative, delivering polished riffs about producing, ratings and game mechanics with the ease of someone who has spent a lifetime understanding how entertainment works.<\/p>\n

\n\tMost strikingly, he sounds less like a culture warrior than a network executive who has discovered a new constituency.<\/p>\n

\n\tThere are also reveals. Richards confirms that Jonathan Majors is starring in a sequel to The Daily Wire\u2019s 2021 action film Run Hide Fight<\/em>. Richards calls the sequel \u201ca love letter to the Daily Wire faithful\u201d and describes it as \u201ca Red Dawn<\/em> on a college campus situation.\u201d In other words: the exile economy has officially become a business model.<\/p>\n

\n\tBelow, Richards discusses with The Hollywood Reporter<\/em> his rise to CEO, the future of The Daily Wire amid layoffs and Shapiro in the crosshairs, Jonathan Majors remake as a conservative action hero \u2014\u00a0and his thoughts on how Jeopardy!<\/em> is faring without him.<\/p>\n

\nYou mentioned the word \u201cunexpected\u201d about this succession. So no one saw Caleb Robinson\u2019s resignation coming?<\/strong><\/p>\n

\n\tNot anyone in the building. Caleb had been working with the board for a month and talking about how things would go and what that would look like. A lot of it was him wanting to make sure we had a great management team in place. He felt very confident in me and our CFO and our CMO and the rest of the management team. I didn\u2019t know that\u2019s where he was heading, but it had been in process for some time, I was told.<\/p>\n

\nDid he say why?<\/strong><\/p>\n

\n\tYes. He has been doing this for 11 years. It is a stressful job. It is a 24-hour-a-day job. He has many, many children and he wanted to spend time with them. He\u2019s still on the board. He still owns a huge chunk of the company. He\u2019s still going to be very active. A lot of people say that when they step down and then it\u2019s like, \u201cSee you never.\u201d I was actually texting him this morning about something we\u2019re working on. He is just taking a less stressful version of what he was doing.<\/p>\n

\nYou\u2019ve been there about 19 months now. What have you actually been doing?<\/strong><\/p>\n

\n\tI\u2019ve been president of entertainment during that time. I think a lot of people thought I was going to be very Hollywood-focused \u2014 competition game shows, stuff like that. Really what I focused on, right from the start, was the audience. I am an audience-first person. It\u2019s why I\u2019ve been successful running some of the largest franchises in television. It goes all the way back: I produced the fifth-grade talent show, even though I didn\u2019t know what producing was, which meant I put the acts in the right order. Super exciting one at the beginning, long boring one next, quick changeover after that. My fifth-grade teacher has since reminded me that\u2019s what I did.<\/p>\n

\nAnd The Daily Wire audience \u2014 how do you view them? What makes them different from a network audience?<\/strong><\/p>\n

\n\tI actually love our Daily Wire audience. I respect them. They\u2019re smart. They over-index in almost every positive category. I\u2019ve never felt like I was better than them, which I think a lot of producers make that mistake. The focus over the last year has been on making content that gets right back to the core of what they want. When The Daily Wire is doing and saying things that no one else would \u2014 that\u2019s when our audience reacts. That\u2019s when we\u2019re actually changing the country.<\/p>\n

\nSo what does that look like in practice?<\/strong><\/p>\n

\nReal History with Matt Walsh<\/em> is a perfect example \u2014 us doing and saying things no one else would do. We made it as a subscription show and it\u2019s driven tons of subscriptions. We put a couple episodes on YouTube and each one has gotten millions of views, each one improving on the last. We\u2019ve also signed two new talents: Isabel Brown, who\u2019s Gen Z and super smart, and Matt Fradd, a Catholic apologist who has doubled his audience since we brought him on. <\/p>\n

\nWhat about Pendragon Cycle<\/em>? That was the big bet on Hollywood-caliber scripted entertainment. I\u2019m assuming you lost money on it and won\u2019t be doing that anymore.<\/strong><\/p>\n

\nPendragon<\/em> is us at our most audacious. I wasn\u2019t here when it was produced or green-lit, but it is us going all in on entertainment. I think it\u2019s undebatably a good show. The guys at Angel Studios said it\u2019s the most audacious independent TV project ever made. I agree. It did not land with our audience at the level we had hoped. It\u2019s still on the platform, still drives subs. But it represents something we can be proud of and something we can learn from: Let\u2019s make sure what we do going forward is even more missional and really lands with our audience.<\/p>\n

\nWhat about movies?<\/strong><\/p>\n

\n\tWe are in the movie business in a big way. We are expanding the Run Hide Fight<\/em> universe with Run Hide Fight 2<\/em>. It\u2019s a big-time action movie \u2014 put a smile on your face, blowing things up, you know who the good guys are, you know who the bad guys are. Jonathan Majors is the star. He\u2019s back to being badass like he should be. [Director] Dallas Sonnier is doing Dallas stuff, making crazy movies and blowing things up. When you see it, you\u2019ll understand why only The Daily Wire could have made it. It\u2019s like Red Dawn <\/em>on a college campus. I even think there are some people on the left who will begrudgingly love it, because it\u2019s that good.<\/p>\n

\nJonathan suffered a fall on set. How\u2019s he doing?<\/strong><\/p>\n

\n\tHe fell four inches out of a window \u2014 that is true \u2014 and he yelled, \u201cWe\u2019re going to use that take, right?\u201d<\/p>\n

\nLet\u2019s talk about Ben. He\u2019s been under a lot of heat. What can you tell me about what\u2019s actually happening with his audience?<\/strong><\/p>\n

Read more Sony Pictures Classics Acquires Cannes Iran Doc \u2018Rehearsals for a Revolution\u2019<\/a><\/p>\n

\n\tHe\u2019s up 7 percent year-over-year across all platforms. All the reporting, all the sniping: as someone who lives in the numbers because it\u2019s my job, we don\u2019t even understand it. Some of the numbers are not as public as other numbers. When I\u2019m looking at the numbers, I\u2019m looking at how many people are listening on our own platform. It\u2019s a big number. I\u2019m looking at Spotify, Spotify video, RSS, and YouTube. The per-episode numbers are right where they have been.<\/p>\n

\n\tIs it what it was in 2024? The most consequential, circus election in the history of the world, never to be repeated again, I hope? No. But across all platforms, which is what our business model is. That\u2019s what makes us unique and so badass \u2014 we don\u2019t just have to click-farm to succeed. He can drive hundreds of thousands of subscribers to our platform. <\/p>\n

\n\tI\u2019ll give you an example. He did a really good, pretty aggressive monologue last Friday \u2014 vintage Ben, I felt like. It doubled our daily subscriptions that day and sold lifetime memberships \u2014 which are expensive \u2014 without any call to action. <\/p>\n

\n\tAnd 6 million views on X.<\/p>\n

\nWhat do you make of the shift toward what Shapiro calls the \u201cwoke Right\u201d \u2014 the Carlson-Owens-Fuentes axis leaning into antisemitism and conspiracy theories? Is it moving your audience?<\/strong><\/p>\n

\n\tI don\u2019t think our audience is necessarily shifting away. There are certain people who are going to go with different conspiracy theories and different ideas about what conservatism should be. The key to The Daily Wire as an institution is that we are consistent with what we believe conservatism is. Even if it costs us audience, we\u2019re going to stay consistent \u2014 because in the end, people will come right back around and go, \u201cOh wait, they really are conservative. They didn\u2019t just chase clicks.\u201d <\/p>\n

\n\tIt\u2019s also important to point out that it\u2019s not just Ben\u2019s voice. We\u2019ve got 12 shows here and everyone has different opinions. That is the great part about this place. We have debates in the kitchen at lunch and then we all get along afterwards. The way this has gone with other people is they\u2019ve made it much more personal and aggressive and it\u2019s unnecessary.<\/p>\n

\nBut a lot of that drifting audience has specific issues with Ben\u2019s views on Israel and Iran. Is that his position or The Daily Wire\u2019s?<\/strong><\/p>\n

\n\tA lot of what audience? Our audience can agree with Ben on some things and disagree with him on others. Our hosts all have different views \u2014 we have a big tent. Conservatism has always had a big tent. I\u2019ve been in media for a long time, and conservatives have always had pretty vehement disagreements on many things. Ben has disagreed with the Trump administration and agreed with them, and I think that\u2019s what people want from him.<\/p>\n

\nLet\u2019s address the layoffs directly. Candace Owens said 50 percent, then revised it upward to 60. What was the actual number?<\/strong><\/p>\n

\n\tShe was doing that new math, which is why we really have to fix the public school system. The number was 13 percent \u2014 which is just under the 65 percent that was reported.<\/p>\n

\n\tListen, layoffs are always bad. Those are some of my friends, people I love working with. But we had been expanding heavily in editorial and adding new talent, so we needed to reallocate. Three years ago there were eight or nine shows shooting almost daily in our studio. Most of our hosts now shoot remotely. Matt Walsh is at an undisclosed location. Isabel Brown is in D.C. Andrew Klavan is in D.C. Ben is in Florida. A lot of the staff we unfortunately lost was from production, because we simply don\u2019t shoot as many shows here [in our Nashville headquarters]. We\u2019ve launched a new daily news show, Wired In Live<\/em>, that shoots here, and we have Michael Knowles here, and that\u2019s it. The contraction was us refocusing on the things we know we need to do to be the preeminent new media institution in the country.<\/p>\n

\nYou\u2019re still hiring, though?<\/strong><\/p>\n

\n\tWe will add where we need to add. We\u2019ve expanded our social team from three people to 14. We\u2019ve got another major talent about to front premium content \u2014 a big, big name, and I think an unexpected name \u2014 and we\u2019ve signed a new person in the conservative universe who will start in 2027. We are not shrinking away. We are expanding.<\/p>\n

\nYou relocated to Nashville for the job?<\/strong><\/p>\n

\n\tI did. It is how I remember L.A. when I was a kid \u2014 people were nice, they waved to you, there were flags in the front yard, you knew your neighbor\u2019s name. My kids are in incredible schools with shared values. We\u2019re not weird because we go to church on Sunday. One of the bestselling things we\u2019ve ever put out was a shirt that said \u201cMake America Tennessee Again.\u201d And honestly, I get it now. Nashville\u2019s a great town, lots to do, friendly people. And even in the schools, there are conservatives and liberals and all different kinds of people, and they actually facilitate political debates \u2014 everybody gets a word, no one gets canceled. I think that\u2019s kind of what Nashville is and what Tennessee is, and I think it\u2019s a good thing.<\/p>\n

\nIn the CEO announcement, The Daily Wire called you a \u201ccanceled genius.\u201d Do you accept either of those words?<\/strong><\/p>\n

\n\tGenius is an overstatement \u2014 I\u2019ll take \u201cworks really hard.\u201d Canceled \u2014 I think it depends on how you take it. I take it as opportunity. Through great adversity comes great opportunity. I went through some pretty heavy adversity that I believe is very, very unfair. But I never lost my belief in what I can do and who I am. And luckily my friends and coworkers didn\u2019t either. That\u2019s why I get to still do what I set out to do from fifth grade. I love making content and always have.<\/p>\n

\nHow do you think it all shook out at Jeopardy!<\/em> \u2014 with the host situation, in the end?<\/strong><\/p>\n

\n\tI actually root for success for people, including that team. They know it \u2014 some of the writers, some of the other people have texted me privately. I root for them completely. I think it\u2019s worked out great. I haven\u2019t checked the ratings, but I\u2019m sure it\u2019s great and I hope that show goes on forever.<\/p>\n

\nWhy wouldn\u2019t you do some kind of trivia or game show at The Daily Wire<\/em>? What\u2019s holding you back?<\/strong><\/p>\n

\n\tIt\u2019s got to be the right thing for our audience. I\u2019m pretty hard on game concepts \u2014 I\u2019ve done it at the highest level and I understand what actually works in a game show at a level that not too many other people do. If I find the right thing, I will. But I\u2019d point out there hasn\u2019t been a game show launched in the last 15 years that\u2019s worked, because the game mechanisms are broken and the audience doesn\u2019t want to play along with certain things. Only the legacy games have worked, other than The Floor<\/em>, which I think is a cool show. Rob Lowe is really good-looking and an amazing talent. Put that together and it\u2019s going to work. I feel like just about anything he goes into is worth seeing.<\/p>\n

\nWould you ever want to become on-camera talent at The Daily Wire yourself?<\/strong><\/p>\n

\n\tI\u2019m not interested in being on camera. To be honest, I wasn\u2019t interested in it before, either. Early in my career it was something I was able to do at a very high level \u2014 I did pursue it \u2014 but I was always producing. Sometimes making the content meant I had to go in front of it to make it work, and I\u2019ve done that. But that\u2019s not one of my goals here. I love making the content. I don\u2019t need to be the face of it.<\/p>\n

Read more Female Dogs and Directors Dominate Palm Dog Awards<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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