{"id":4489,"date":"2026-07-29T09:06:20","date_gmt":"2026-07-29T09:06:20","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=4489"},"modified":"2026-07-29T09:06:20","modified_gmt":"2026-07-29T09:06:20","slug":"fifa-faces-revolt-over-20b-world-cup-unit-sale-plan","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=4489","title":{"rendered":"FIFA Faces Revolt Over $20B World Cup Unit Sale Plan"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tWorld soccer governing body FIFA and its controversial CEO Gianni Infantino are under fire over plans to sell off a stake in FIFA\u2019s commercial operations to private equity investors.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=4487\">\u2018Star Wars\u2019 On-Set Visual Effects Workers Unionize<\/a><\/p>\n<p>\n\tThe plan would see FIFA set up a new entity, called FIFA Forward Enterprise (FFE), that would bundle all the money-making operations associated with the soccer World Cup \u2014 including broadcast rights, sponsorship, ticket sales and licensing fees \u2014 and sell a significant stake in the new operation to private investors. FIFA is valuing the new commercial venture at around $20 billion.<\/p>\n<p>\n\tAfter news of the plan broke on Tuesday, FIFA confirmed it is working with U.S. investment bank JP Morgan to set up the new entity. Thrive Capital, an investment company founded by Joshua Kushner, brother of Donald Trump\u2019s son-in-law Jared Kushner, is leading the search for investors.<\/p>\n<p>\n\tThe backlash was immediate.<\/p>\n<p>\n\tEuropean soccer governing body UEFA condemned the plan, saying the sport \u201cisn\u2019t FIFA\u2019s to sell.\u201d<\/p>\n<p>\n\t\u201cThis crosses a line that football\u2019s governing institutions should never cross,\u201d UEFA said in a statement. \u201cThe soul and governance of football are not assets to trade \u2014 especially with zero transparency as to who gains financially.\u201d<\/p>\n<p>\n\tU.K. Prime Minister Andy Burnham joined the fray, taking to social media to post that \u201cfootball does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine. The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone\u2019s to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out.\u201d<\/p>\n<p>\n\tFIFA says the FFE could raise an additional $10 billion for its member organizations, the 211 national soccer leagues that make up the association. If members approve the plan, FIFA said it could more than double funding to its member associations from $8 million to $20 million a year, a huge sum for the majority of FIFA members. Infantino defended the plan as a way to spread the wealth generated by the World Cup globally. \u201cThis is about the democratization of football worldwide,\u201d he said in a statement.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=4485\">\u2018As Light as Air\u2019 Is a Hypnotic Experimental Doc About Collective Ecstasy in a City in Pakistan (Locarno Trailer)<\/a><\/p>\n<p>\n\tOthers see a money grab.<\/p>\n<p>\n\tFIFA and Infantino have been sharply criticized for the commercialization of the recent World Cup, held in the U.S., Canada and Mexico. FIFA expanded the event from 32 to 48 teams, greatly increasing the number of games, allowed a pricey resale market for tickets, and introduced controversial \u201chydration breaks\u201d which stopped play and allowed for additional advertising during matches. The 2026 tournament was the most lucrative in history, with FIFA expected to announce revenues of more than $15 billion for the event.<\/p>\n<p>\n\tGiven Joshua Kushner\u2019s connection, via his brother, to President Trump, many also see a potential political conflict of interest.<\/p>\n<p>\n\tInfantino already has close ties to the U.S. President. After Trump complained about not winning the Nobel Peace Prize, Infantino invented the \u201cFIFA Peace Prize\u201d and then awarded it to POTUS in December.<\/p>\n<p>\n\tUEFA claims FIFA undermined the integrity of this year\u2019s World Cup when it intervened to overturn a red card given to USA striker Falorin Balogun after Trump called and asked Infantino to do so.<\/p>\n<p>\n\tThis week, Jamie Raskin, the top Democrat on the House Judiciary Committee, launched an investigation into Infantino and FIFA\u2019s ties to Trump\u2019s administration and businesses.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=4483\">\u2018Jumanji: Open World\u2019 Trailer Takes Dwayne Johnson, Jack Black, Kevin Hart Out of the Console<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gianni Infantino accused of trying to sell &quot;the soul of football&quot; over plans to sell a minority stake in the commercial business behind the World Cup.<\/p>\n","protected":false},"author":1,"featured_media":4488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1581,2704,2,1583,5,126],"class_list":["post-4489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-fifa-world-cup","tag-gianni-infantino","tag-international","tag-soccer","tag-sports","tag-trump"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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