{"id":437,"date":"2026-05-22T08:08:37","date_gmt":"2026-05-22T08:08:37","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=437"},"modified":"2026-05-22T08:08:37","modified_gmt":"2026-05-22T08:08:37","slug":"youtubes-pedro-pina-to-deliver-james-mactaggart-lecture-at-edinburgh-tv-festival","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=437","title":{"rendered":"YouTube\u2019s Pedro Pina to Deliver James MacTaggart Lecture at Edinburgh TV Festival"},"content":{"rendered":"
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\n\tAs YouTube strengthens its stance as a leading player in the TV industry, executive Pedro Pina is to deliver Edinburgh TV Festival\u2018s flagship address, the James MacTaggart Memorial Lecture.<\/p>\n

Read more \u2018Ladies First\u2019 Review: Sacha Baron Cohen and Rosamund Pike in a Netflix Comedy That\u2019s High-Concept but Hopelessly Predictable<\/a><\/p>\n

\n\tPina, vp head of YouTube EMEA, oversees the platform\u2019s business, creator, and content ecosystem across Europe, the Middle East and Africa. In this role, he leads YouTube\u2019s relationships with a vast network, ranging from nascent digital creators to the world\u2019s largest broadcasters and film and TV studios.<\/p>\n

\n\tPrior to YouTube, Pina spent over a decade at YouTube parent company, Google, as a global client partner. He is also a celebrated champion for inclusion, having been named the world\u2019s top LGBT+ executive role model on the OUTstanding 100 Global List; twice recognised by the British LGBTQ+ awards as one of the U.K.\u2019s most influential and inspirational leaders; and was recently appointed by the U.K. Prime Minister to the board of the Victoria & Albert Museum in London as a trustee.<\/p>\n

\n\t\u201cTo be invited to give the MacTaggart lecture is an incredible honor, particularly at a moment when our industry has such a profound opportunity to redefine itself,\u201d said Pina on Friday. \u201cTelevision has always been celebrated by its ability to connect us, and today, we are living in the most diverse and flourishing creative era in human history. The viewers haven\u2019t vanished \u2014 they are more engaged than ever, they\u2019re simply ready for us to meet them on their own terms.\u201d<\/p>\n

Read more \u2018Mating Season\u2019 Review: \u2018Big Mouth\u2019 Team\u2019s Netflix Comedy Offers Raunchy Animal Laughs but Could Have Used More Heart<\/a><\/p>\n

\n\t\u201cBy bridging the unique storytelling of premium broadcasting with the democratic, expansive power of platforms like YouTube, we can unlock an extraordinary new chapter,\u201d he added. \u201cI look forward to welcoming leaders to Edinburgh to embrace this future with optimism, and to building TV\u2019s next golden age, together.\u201d<\/p>\n

\n\tPina follows a long line of renowned speakers to have held the keynote spot at Edinburgh TV fest, including James Graham, James Harding, Michaela Coel, Dorothy Byrne, Ted Turner, Armando Iannucci, Rupert Murdoch, Dennis Potter, Jon Snow, Elisabeth Murdoch, David Olusoga, Louis Theroux, Jack Thorne, and Emily Maitlis.<\/p>\n

Read more Major Studios Slam Canada For Slapping \u201cDiscriminatory Investment Obligations\u201d on U.S. Streamers<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

YouTube executive Pedro Pina is to deliver Edinburgh TV Festival’s flagship address, the James MacTaggart Memorial Lecture.<\/p>\n","protected":false},"author":1,"featured_media":436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[483,2,98,276],"class_list":["post-437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-edinburgh-tv-festival","tag-international","tag-united-kingdom","tag-youtube"],"yoast_head":"\nYouTube\u2019s Pedro Pina to Deliver James MacTaggart Lecture at Edinburgh TV Festival - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=437\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube\u2019s Pedro Pina to Deliver James MacTaggart Lecture at Edinburgh TV Festival - 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