{"id":3868,"date":"2026-07-19T12:40:06","date_gmt":"2026-07-19T12:40:06","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=3868"},"modified":"2026-07-19T12:40:06","modified_gmt":"2026-07-19T12:40:06","slug":"fanatics-debuts-were-still-wearing-it-campaign-honoring-lionel-messi-ahead-of-world-cup-final","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=3868","title":{"rendered":"Fanatics Debuts \u201cWe\u2019re Still Wearing It\u201d Campaign Honoring Lionel Messi Ahead of World Cup Final"},"content":{"rendered":"
\n<\/p>\n
\n

\n\tHours before Lionel Messi plays in the 2026 FIFA World Cup Final, in what may be his final game on the Argentinian national team, the sports apparel, collectibles and entertainment company Fanatics is launching a campaign that focuses on Messi\u2019s iconic number 10 jersey and declares \u201cYou Can\u2019t Hang It Up While We\u2019re Still Wearing It.\u201d<\/p>\n

Read more Freddy Cannon, Rock and Roller Behind Hits \u201cPalisades Park\u201d and \u201cTallahassee Lassie,\u201d Dies at 89<\/a><\/p>\n

\n\tFanatics debuted a short film called \u201cWe\u2019re Still Wearing It\u201d Sunday morning, which features a Spanish-language version of the song \u201cDon\u2019t Cry For Me Argentina\u201d by Luz Gaggi, a finalist on Argentina\u2019s The Voice<\/em>.<\/p>\n

\n\tThe film sees a giant Messi jersey being raised in his honor, a metaphor for his presumed retirement, before the citizens rally to tear it down and express their desire to see him continue to play.<\/p>\n

\n\tWatch:<\/p>\n

\n\tFanatics says that the film, which is set in Buenos Aires, was cast entirely with real fans of Messi, going so far as to source extras from an Argentinian fan group. It is also filled with Easter eggs that reference Messi and his career, including jerseys that span his entire run for the Argentinian national team.<\/p>\n

Read more Andrew Tate and Brother Tristan Arrested in Miami<\/a><\/p>\n

\n\tOver the next two days, Fanatics will also erect \u201cWe\u2019re Still Wearing It\u201d billboards in a dozen cities from around the world, many with connections to Messi, including in Rosario, Argentina, where\u00a0Messi\u00a0was born; Barcelona and Paris, cities where he\u2019s played; Lake Town, India, home to a 70-foot\u00a0Messi\u00a0statue. Other cities include New York, Buenos Aires, London, Mexico City, Los Angeles, Lagos, Tokyo and S\u00e3o Paulo.<\/p>\n

\n\tLater today, Messi and Argentina will play in the World Cup final in New Jersey, facing off against Spain. While Messi will return to the MLS team Inter Miami after the World Cup is over, his future with the Argentinian national team is in doubt at 39 years old.<\/p>\n

\n\tFanatics hosted Messi at Fanatics Fest on Friday for the World Cup press conference, and the company\u2019s Topps collectibles brand is sponsoring the World cup\u2019s first ever halftime show, which will pack performances from BTS,\u00a0Madonna, Shakira, Burna Boy,\u00a0Justin Bieber\u00a0and Gustavo Dudamel and his orchestra into what the producer calls an \u201caction-packed 11 minutes.\u201d<\/p>\n

Read more BAFTA Student Award Winners Include Young Filmmakers From Spain, France, China and America<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fanatics Lionel Messi retirement ad We're Still Wearing It debuts ahead of World cup final match against Spain.<\/p>\n","protected":false},"author":1,"featured_media":3867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[989,2179,5],"class_list":["post-3868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-advertising","tag-lionel-messi","tag-sports"],"yoast_head":"\nFanatics Debuts \u201cWe\u2019re Still Wearing It\u201d Campaign Honoring Lionel Messi Ahead of World Cup Final - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=3868\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fanatics Debuts \u201cWe\u2019re Still Wearing It\u201d Campaign Honoring Lionel Messi Ahead of World Cup Final - 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