{"id":3793,"date":"2026-07-17T08:05:50","date_gmt":"2026-07-17T08:05:50","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=3793"},"modified":"2026-07-17T08:05:50","modified_gmt":"2026-07-17T08:05:50","slug":"animation-finally-gets-its-own-green-certification","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=3793","title":{"rendered":"Animation Finally Gets Its Own Green Certification"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tEuropean animation is about to get their own environmental report card. <\/p>\n<p>\n\tA new European certification program, called ANiMPACT, has begun testing a system that will let animation studios prove they\u2019re producing their work in an environmentally responsible way, something the live-action film industry has been able to do for years. <\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3791\">Sam Neill\u2019s Cause of Death Revealed<\/a><\/p>\n<p>\n\tANiMPACT is run jointly by three organizations: CineRegio, a network of 53 regional film funds across Europe; Ecoprod, a French nonprofit that has worked on sustainable filmmaking since 2009; and Green Film, a certification system for live-action productions that launched in Italy\u2019s Trentino region in 2017 and has since certified more than 340 films and shows in about a dozen countries. The pilot program officially launched on June 25 at the international animation film festival in Annecy. It follows two years of work and a public feedback period that drew responses from more than 100 organizations in 18 countries.<\/p>\n<p>\n\tThe idea fills a gap that has existed for as long as environmental certification has been around. Live-action films have had programs like Green Film, the U.K.\u2019s Albert and Ecoprod\u2019s Carbon Clap calculator to measure and certify how eco-friendly a production is. Nothing like that has existed for animation, even though it\u2019s a major part of the film and TV business and, despite appearances, comes with its own environmental cost.<\/p>\n<p>\n\t\u201cAnimation was kind of left behind from every talk, every discussion, every tool,\u201d said Luca Ferrario, who runs the Trentino Film Commission and helped build both Green Film and ANiMPACT. \u201cBut at the same time, it\u2019s a significant part of the film industry. Animation producers were complaining because they were also cut out from the incentives linked to sustainable filming, because they have no way to prove a more sustainable behavior.\u201d<\/p>\n<p>\n\tThat complaint is what got the project started in 2024, when Ferrario\u2019s team and Ecoprod realized they were each independently trying to solve the same problem. Rather than build separate, competing systems \u2014 which is roughly what happened when environmental certification for live-action film first developed differently in Italy, France and Germany \u2014 the groups decided to design one shared European standard from the start, working together with CineRegio.<\/p>\n<p>\n\t\u201cWith live action, we started in this way, and France started in that way, and then Germany did their thing, so now it\u2019s a mess,\u201d says Ferrario. \u201cWith animation we wanted be on the same page from the beginning.\u201d<\/p>\n<p>\n\tFiguring out how to measure animation\u2019s environmental impact turned out to be harder than doing the same for live action, mostly because almost no one had tried before. The only existing tool anywhere that covered animation was a French calculator, now called Carbulator, built by the industry group Anim\u2019France. The environmental impact of animation is also harder to measure because a single project is often split across many different studios, countries and outside vendors, rather than handled by one production crew in one place. <\/p>\n<p>\n\t\u201cWhat is complicated about animation is that it is often fragmented across different players, different companies, different countries,\u201d Ferrario said. \u201cThis is what makes it more complicated to manage.\u201d<\/p>\n<p>\n\tA single animation feature also takes much longer, usually many years, to complete, making it harder to measure total environmental impact. <\/p>\n<p>\n\tWhile Live-action shoots tend to produce much of their emissions from travel and location filming, in animation, the single biggest environmental cost comes from computers: the electricity used to run the workstations and servers that power rendering and other digital work. Ferrario said electricity alone accounts for roughly half of a typical production\u2019s environmental impact, with the rest coming from things like how long computer equipment lasts before it\u2019s replaced, digital data storage, and, for bigger international co-productions, travel between studios in different countries.<\/p>\n<p>\n\tThat focus on electricity also extends to artificial intelligence, which is now being introduced throughout animation production \u2014 not just for generating images, but for rendering, workflow automation and other behind-the-scenes tasks that consume significant computing power. For the moment, ANiMPACT is simply asking companies to adopt a basic set of ethical and environmental guidelines around the technology, but Ferrario expects environmental requirements to be updated as AI use in animation grows.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3789\">Chloe Fineman Exits \u2018SNL\u2019 After 7 Seasons<\/a><\/p>\n<p>\n\tThe certification system itself is built around seven broad areas: how a company is run and its social responsibility practices; its office buildings and energy use; its digital workflow and data storage; travel; food; merchandise; and how it communicates about sustainability. Studios can be assessed both as individual projects and as companies, and each standard is weighted by how much environmental impact it actually has, with some counting as required and others as optional extra credit.<\/p>\n<p>\n\t\u201cThe first thing to say is that we can measure the impact, and then we can reduce it, because just measuring doesn\u2019t mean you\u2019re reducing anything,\u201d Ferrario said.<\/p>\n<p>\n\tFor studios and producers, the main reason to bother with certification, aside from saving the planet, is money. A growing number of public film funds, at the regional, national and European level, now offer financial incentives for productions that can prove they\u2019re environmentally responsible and some are starting to make it a requirement rather than a bonus. That shift has already changed how live-action productions are budgeted and planned, and organizers expect the same to happen in animation. Ferrario said the key is that a real certification, unlike a company simply claiming to be sustainable, requires an outside auditor to check the work.<\/p>\n<p>\n\t\u201cMany funds are asking for a certification, or are giving incentive for certification, and this is happening at regional level, at national level, at European level,\u201d he said. \u201cAnd they only way you can call it a proper certification is when there is a third-party verification. So it\u2019s not us, it\u2019s not the producer, it\u2019s someone else, someone independent, checking and verifying. That\u2019s very important for public funding.\u201d<\/p>\n<p>\n\tThe project\u2019s backers are also pitching it as a fix for how messy environmental certification got in live-action film, where different countries built their own separate systems that don\u2019t always line up with each other. ANiMPACT has been endorsed by a broad range o industry groups, including Animation Europe, Cartoon Italia, CEE Animation, Anim\u2019France and Cartoon, and CineRegio\u2019s network of regional funds gives it built-in reach across the continent.<\/p>\n<p>\n\tANiMPACT\u2019s pilot phase runs through May 2027. Organizers hope to have a finalized version of the standards ready by that summer, at which point any animation production would be able to apply for certification. Even though it\u2019s still technically a test run, certifications being issued now are treated as fully real, backed by the same outside audits and verification the permanent program will use. <\/p>\n<p>\n\t\u201cEven though it is a pilot test, it\u2019s a real certification with a real verification, auditing and everything,\u201d Ferrario said. \u201cIt\u2019s been up and working since the end of June.\u201d<\/p>\n<p>\n\tDemand has been higher than organizers expected. In the first month after the pilot launched, ANiMPACT received about 40 requests from productions in multiple countries wanting to take part, on top of a public statement of support signed by more than 90 studios, producers and other organizations. To qualify, a production has to be finished, or far enough along in production, by June 2027.<\/p>\n<p>\n\tAlongside the certification program, Ecoprod and Eurimages, the European co-production support fund, have also launched a free online course on \u201cGreen Animation\u201d through a training platform called StepUP, meant to help people in the industry understand animation\u2019s environmental impact and learn how to apply the new standards.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3787\">The NBA Wants to Set Next Season\u2019s TV Schedule, But It\u2019s Waiting On LeBron<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ANiMPACT initiative opens a path to state funding tied to sustainability for animation producers in Europe.<\/p>\n","protected":false},"author":1,"featured_media":3792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[288,1829,2669,2],"class_list":["post-3793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-animation","tag-annecy-2026","tag-environment","tag-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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