{"id":3682,"date":"2026-07-15T16:09:15","date_gmt":"2026-07-15T16:09:15","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=3682"},"modified":"2026-07-15T16:09:15","modified_gmt":"2026-07-15T16:09:15","slug":"fandango-to-be-overhauled-in-bid-to-rival-free-streamers-like-tubi-and-pluto-exclusive","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=3682","title":{"rendered":"Fandango to Be Overhauled In Bid to Rival Free Streamers Like Tubi and Pluto (Exclusive)"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<div>\n<div>\n<p>\nVersant wants to battle Tubi, Pluto and Roku Channel in a bid for free streaming scale.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3680\">FCC to Vote on Ending Broadcast Station Ownership Cap<\/a><\/p>\n<p>\n\tThe media company is overhauling its free streaming service, dropping the \u201cFandango At Home\u201d branding in favor of a streamlined \u201cFandango\u201d name, and adding a slew of new content and features as it seeks to grow a meaningful streaming business.<\/p>\n<p>\n\tFandango, of course, may be best known as the movie ticket service, selling tickets to new release films across the country. It also has a robust PVOD offering, renting out films that recently left theaters to users at home. The free streaming service is more nascent, but Versant executives say that simply by quietly ramping up the content in recent weeks, the service\u2019s engagement has quietly been rising.<\/p>\n<p>\n\tThis week, the company will roll out a full-fledged marketing effort under the tagline \u201cWe Love Free\u201d to try and drive users to the rebooted offering, which Versant president of entertainment Val Boreland says will have a 20 percent-plus increase in the number of titles and hours available to stream, ultimately topping 3,500 hours.<\/p>\n<p>\n\t\u201cWe have many hours of content, but now we\u2019re focusing on increasing the quality of content we have,\u201d Boreland says in an interview with <em>The Hollywood Reporter.<\/em> \u201cSo we\u2019re really focused on growing our premium content library. We\u2019re curating with hit movies and fan favorite franchises, popular television series. We\u2019ll also have sports programming.\u201d<\/p>\n<p>\n\tThat sports programming will include Bundesliga, Germany\u2019s top soccer league, which inked a deal with USA Sports on Tuesday. It\u2019s safe to assume other sports will eventually follow. Boreland says that the service will ultimately also have original entertainment fare as well, though Versant will take its time to do so. \u201cWe\u2019ll build a slate that\u2019s rooted in our own IP and complemented by programming that aligns with what we what we know our audiences will be looking for,\u201d she says.<\/p>\n<p>\n\tAccording to Will McIntosh, Versant\u2019s president of digital platforms, the explosive growth of other free streaming platforms was a big part of why the company is choosing to invest in the space.<\/p>\n<p>\n\t\u201cObviously\u00a0the market has been\u00a0validated\u00a0by some of the largest players,\u00a0Tubi\u00a0probably most\u00a0prominently in that,\u201d he says, also noting the success of Pluto and Roku Channel, among others.<\/p>\n<p>\n\tBut Versant plans to lean into Fandango\u2019s brand identity of new and recent theatrical films to help stand out, as well as its millions of consumers who have accounts to purchase movie tickets or movies at home.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3678\">\u2018The Batman Part II\u2019 Release Delayed, Again, by Warner Bros.<\/a><\/p>\n<p>\n\t\u201cWhat we think differentiates us from all those different players is that we have this theatrical-adjacent brand that no one else has,\u201d McIntosh says. \u201cAny given month we have\u00a050 million consumers\u00a0who visit either Fandango or Rotten Tomatoes to\u00a0figure\u00a0out what\u00a0they\u00a0want\u00a0to watch, whether that is at the movies or at home,\u00a0and\u00a0will lean into\u00a0those\u00a0as a megaphone.\u201d<\/p>\n<p>\n\t\u201cWhere Fandango has a unique advantage is that we can bring audiences in through recent theatrical releases,\u201d adds Boreland. \u201cThat\u2019s something that the others don\u2019t really get to take advantage of with our movie library, that offering that we have.\u201d<\/p>\n<p>\n\tSuffice it to say visitors to those websites or apps will be encouraged to check out the revamped streaming service.<\/p>\n<p>\n\tAnd the company is pouring resources into an enhanced product offering too, from content recommendations to ad tech.<\/p>\n<p>\n\t\u201cFrom an advertising\u00a0perspective\u00a0our\u00a0goal\u00a0is\u00a0to have\u00a0a\u00a0better\u00a0experience than what people have today, lower ad loads and ad\u00a0units\u00a0and experiences that\u00a0don\u2019t\u00a0detract\u00a0from consumption,\u201d says McIntosh.<\/p>\n<p>\n\t\u201cWe\u2019re going to invest in a very strong recommendation strategy that will help people find the next thing that they love and keep them engaged within the Fandango ecosystem,\u201d adds Boreland. \u201cSo in some ways, it\u2019s similar to what platforms like a Pluto or Tubi have done, but where Fandango has an advantage is the relationship we already have with millions of transactional customers.\u201d<\/p>\n<p>\n\tLonger-term, the goal is to turn Fandango into the heart of Versant\u2019s streaming strategy, at least for entertainment and sports, a strategy that will ultimately impact the company\u2019s larger entertainment output.<\/p>\n<p>\n\t\u201cWe definitely have obligations to our pay-TV ecosystem, but I also think that windowing is really going to be where we use our strategy to the fullest,\u201d Boreland says. \u201cNot everything needs to be on Fandango right away, but it does need to be there at some point. We\u2019re also not precious about it living on a third-party platform as well. If our biggest concern is bringing awareness to our content and getting it in front of as many eyeballs as possible wherever that should be, a priority for us is building this Fandango AVOD service, so you will see all of our content eventually end up on that on that platform in some windowing strategy.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3676\">\u2018Alvin and the Chipmunks\u2019 Movie in the Works for Planned 2028 Release<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Fandango streaming content and brand coming in reboot from Versant.<\/p>\n","protected":false},"author":1,"featured_media":3681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2606,974],"class_list":["post-3682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-fandango","tag-versant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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