{"id":3303,"date":"2026-07-08T23:07:28","date_gmt":"2026-07-08T23:07:28","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=3303"},"modified":"2026-07-08T23:07:28","modified_gmt":"2026-07-08T23:07:28","slug":"joey-graceffa-signs-with-heartrock-partners","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=3303","title":{"rendered":"Joey Graceffa Signs With HeartRock Partners"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<div>\n<div>\n<p>\nJoey Graceffa has signed with HeartRock Partners for management representation. <\/p>\n<p>\n\tThe actor, producer, entrepreneur, author and internet personality found fame early as a content creator by creating and starring in the YouTube series <em>Escape the Night<\/em>. The wildly popular series generates tens of millions of views with the first episode of season two garnering 69 million views alone. He counts 9 million subscribers on the platform along with 6.3 million on Instagram and nearly one million on TikTok.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3301\">\u2018Summer House\u2019: Lindsay Hubbard, Kyle Cooke and Carl Radke React to Show\u2019s \u201cSurreal\u201d Emmy Nom<\/a><\/p>\n<p>\n\tHe extended his reach beyond YouTube into entertainment, publishing, entrepreneurship and consumer ventures. As an author, he\u2019s penned the memoir <em>In Real Life: My Journey to a Pixelated World<\/em> and the YA novel <em>The Twelve.<\/em> He also created the all natural pet wellness brand called Tale. Graceffa also appeared on the hit competition series <em>The Amazing Race<\/em>.<\/p>\n<p>\n\tIn inking with HeartRock, the firm will work with Graceffa to continue growing his platform and exploring new brand and business opportunities. \u201cWe couldn\u2019t be more excited about representing Joey. He\u2019s not only a pioneer of the creator economy, but also a genuinely entrepreneurial-minded innovator; so he embodies everything we look for in a HeartRock client. Our team has very ambitious plans for our partnership with Joey and the expansion of his already incredible platform and brands,\u201d says HeartRock CEO and founder Alec Shankman.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3299\">\u2018The Pitt\u2019s\u2019 Brittany Allen, Jeff Kober Earn Emmy Noms After Self-Submitting for Guest Star<\/a><\/p>\n<p>\n\tShankman, the former head of alternative at Gersh, founded the company earlier this year. Per <em>Deadline<\/em>, he hired four staffers across talent and brand representation including Cole Childres, Olivia Zoratto, Morgan Schreiber and Caroline Welker. At the time, Shankman said his company will focus on three primary areas of business including repping \u201centrepreneurial-minded\u201d talent, repping and building consumer products brands and working with storytellers and content owners to maximize new technology.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=3297\">\u2018Hacks\u2019 Creators on Their Record-Breaking Emmy Nomination Haul: \u201cIncredible Way to End\u201d<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHe&#039;s not only a pioneer of the creator economy, but also a genuinely entrepreneurial-minded innovator,\u201d says HeartRock founder Alec Shankman.<\/p>\n","protected":false},"author":1,"featured_media":3302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2414,256],"class_list":["post-3303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-joey-graceffa","tag-representation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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