{"id":3177,"date":"2026-07-07T12:07:29","date_gmt":"2026-07-07T12:07:29","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=3177"},"modified":"2026-07-07T12:07:29","modified_gmt":"2026-07-07T12:07:29","slug":"l-o-l-surprise-dolls-getting-their-own-live-action-scripted-series-exclusive","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=3177","title":{"rendered":"L.O.L. Surprise! Dolls Getting Their Own Live-Action Scripted Series (Exclusive)"},"content":{"rendered":"
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L.O.L. Surprise! has a lot of, ahem, surprises in store for its 10th anniversary.<\/p>\n

Read more \u201cThe Slovak Woody Allen,\u201d an Orwellian Bistro and \u2018Cupid at the Kremlin Wall\u2019: Inside Book-to-Screen at KVIFF<\/a><\/p>\n

As part of the celebration, MGA Entertainment is set to debut a new live-action scripted series surrounding the product, which is touted as the \u201coriginal unboxing brand.\u201d For those who are unfamiliar with the dolls, they come equipped with blind bags featuring clothing, accessories and more that consumers are able to unwrap after purchase, showing the \u201csurprises\u201d within. Sometimes, the dolls themselves are even a surprise, depending on which product is purchased.<\/p>\n

The new series, dubbed L.O.L. Surprise! The Next Headliner, <\/em>will mark the first live-action project for the franchise, following on the heels of 2012\u2019s animated L.O.L. Surprise! The Movie.<\/em> The scripted comedy series is said to blend mockumentary-style humor, aspirational pop-star fantasy and original music.\u00a0<\/p>\n

Per the official logline: \u201cThe story follows five aspiring performers who arrive expecting to compete for a coveted music industry opportunity, only to discover that their greatest strength lies in collaboration rather than rivalry. As they navigate friendship, self-doubt and the pressures of pursuing a music career, they form a band and chart their own path to stardom.\u201d<\/p>\n

Josh Hackbarth, chief marketing officer at MGA Entertainment, says that while the brand has previously produced animated stories and live-action unscripted content, there was a desire to\u00a0expand and tell a longer story while making music a big part of the show.<\/p>\n

\u201cL.O.L. has evolved from being a toy brand into being a full-on franchise over the last 10 years,\u201d he says. \u201cAnd we have extensions kind of across the board. We wanted to extend that story into something very premium and really go after some longform storytelling, and we tie it back to music. There\u2019s a music competition that these girls are competing in, and they realize that working together is actually just as exciting as embracing their individuality, and you can actually do both at the same time.\u201d<\/p>\n

While the core demo for the series is kids 8-12, Hackbarth says the show is a four-quadrant show, intended to appeal to both boys and girls along with their parents and older siblings. \u201cIt\u2019s great family viewing,\u201d he says, noting that since the brand is 10, there are kids who are now teenagers who grew up with L.O.L. and are becoming nostalgic for their earlier years and the toys they played with. \u201cThey remember L.O.L. when they were kids,\u201d he says. \u201cThey may not be buying it as much today, but they still remember the brand. They\u2019re 14, they\u2019re 18 years old, and they\u2019re really nostalgic about their own youth.\u201d<\/p>\n

The show will also include \u201ca surprise Grammy-winning global music sensation, who steps in to mentor the performers through pivotal moments on their journey to stardom.\u201d However, Hackbarth declines to share any hints on who that person is: \u201cBecause we are L.O.L. \u2018Surprise,\u2019 it has to remain a surprise, but I can say it\u2019s someone with incredible global recognition who fits perfectly into this idea of a \u2018music first\u2019 world we\u2019re building, and it\u2019s going to be very exciting for fans and especially for us when we can debut that to the world,\u201d he shares.<\/p>\n

Hackbarth adds that the cast features \u201ctriple threats\u201d in the worlds of acting, singing and dancing including Giselle Torres, Indi Star, Journey Montana Binns, Kate Mina Lin and Olivia Taylor Cohen.\u00a0<\/p>\n

The series is produced in partnership with London Alley, a Vice Media company, and writer-showrunner Corinne Marshall, creator of K.C. Undercover<\/em>. Chell Stephen (Riverdale, Nurses) <\/em>directs. Each episode features original music composed by Demitri Lerios and performed by the cast, with a full soundtrack album set for release alongside the season finale.\u00a0<\/p>\n

L.O.L. Surprise! Dolls are known for the trendy, chic clothing \u2014 something that will carry over to the series. \u201cWe have the best product design team in the world,\u201d Hackbarth says. \u201cThey work incredibly hard to understand trends, to understand what kids are really loving. They often can see into the future of what\u2019s going to be happening; they\u2019re reading the same thing that fashion houses would. They\u2019re doing their deep research, they\u2019re embedded in it.\u201d The show will replicate that fashion-forward mindset. \u201cThere\u2019s some amazing costumes,\u201d Hackbarth adds. \u201cIt\u2019s a very aspirational show.\u201d The eight-episode series is set to debut Aug. 1 on the L.O.L. Surprise! YouTube channel, with episodes rolling out bi-weekly, leading up to a two-part finale.<\/p>\n

Along with the show, MGA has several other plans for the 10th anniversary, kicking off on July 7, which MGA has dubbed 7\/07 Day, which is \u201cL.O.L\u201d upside down (get it?). The global $7 billion franchise is launching L.O.L. Surprise! Music Festival, a \u201cyearlong anniversary celebration inspired by the energy, creativity and culture of music festivals.\u201d\u00a0<\/p>\n

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\u201cWhat better way than music to bring our 10th anniversary to life?\u201d Hackbarth explains of the theme. \u201cWe were seeing all of the kind of cultural buzz that music festivals have. [They become] the central hub for culture, and kids aspire to that. So we wanted to embrace that ourselves and theme out the line year in the celebration, and sticking with music allows us to go deep into the music side.\u201d<\/p>\n

The celebration includes artist doll collaborations, new product launches, original entertainment, live experiences, fan-first moments and evolved doll sculpts and stylings.<\/p>\n

Recording artists Jennie and Rosal\u00eda have teamed up with MGA for collectible L.O.L. Surprise! Music Festival Headliners Tots and O.M.G. Music Festival Fashion Dolls inspired by their most iconic performances and fashion moments (and 10 lucky customers will unwrap a limited-edition gold-dipped Jennie doll). The L.O.L. Surprise! Music Festival Headliners Tots come packaged in a heart-shaped ball with a keychain, artist mini poster and surprise reveals, while the O.M.G. Music Festival Fashion Dolls feature chic, stage-ready looks, fashion-forward accessories and exclusive artist posters. MGA teases that there is \u201cstill one mystery headliner left to be announced\u201d as part of the product line.\u00a0<\/p>\n

Hackbarth says that Jennie and Rosal\u00eda were a great fit for the L.O.L. Surprise! brand, and specifically the music festival-themed celebration, for several reasons. \u201cThey\u2019re global, they\u2019re fashion-forward, they\u2019re music-driven, but most importantly, just like L.O.L., they\u2019re very deeply connected to culture, which we love,\u201d he says. \u201cThey\u2019re very confident, they embrace their self-expression, their style, their creativity, and they are all about this thrill of discovering something new as well. So it\u2019s just a perfect kind of DNA blend.\u201d<\/p>\n

Other new products include additional L.O.L. Surprise! Music Festival Tots: Eight music festival-inspired Tots representing scene, Latin, K-pop, pop, country, pop-punk, hip-hop and indie genres; storytelling playsets that include a DJ booth, main stage, neon Arcade and roller disco; a tour bus playset that converts into a performance stage; and an advent calendar. MGA also is launching new licensed product extensions tied to brands including Harry Potter, SpongeBob SquarePants, Dr. Seuss and the growing L.O.L. Surprise! Loves Hello Kitty and Friends universe.<\/p>\n

In addition, MGA is introducing new doll face sculpts for the first time since the launch of L.O.L. \u201cIt brings a really new fresh look to the brand, because kids aren\u2019t the same as they were 10 years ago and so we want to keep delivering fresh new faces, literally, to them,\u201d Hackbarth says.<\/p>\n

Other elements of the anniversary celebration include a large-scale in-person activation at Lollapalooza designed for fans, families and collectors that will include merch and giveaways. Hackbarth quips that \u201cthere\u2019s nothing more fitting than bringing L.O.L. to Lollapalooza; it\u2019s right there in the name.\u201d<\/p>\n

\u201cWe wanted our fans to experience L.O.L. in different touch points,\u201d he continues. \u201cYou may ask, why Lollapalooza? Well, not only is our theme a music festival, of course, but a lot of our fans grew up with L.O.L. Surprise!, and Lollapalooza, and our partners with Live Nation, often say it\u2019s first music festival for many, for many people. It\u2019s a younger demographic, and so we just love this idea of activating with a brand that the fans are very comfortable with and excited about and bringing it to them in a completely different way.\u201d<\/p>\n

MGA\u2019s anniversary celebration also includes 7\/07 Day deals (with a selection of products on sale for $7.07) and a sweepstakes with prizes including toys, exclusive offers and tickets to any concert, anywhere in the United States, for them and their friends.\u00a0<\/p>\n

L.O.L. Surprise! has amassed more than $7 billion in global retail sales since its launch 10 years ago (MGA has a hugely successful portfolio of other brands including Little Tikes, Rainbow High, Bratz and MGA\u2019s Miniverse, among others).\u00a0<\/p>\n

Hackbarth explains why L.O.L. Surprise! has endured for so long. \u201cWhat it really comes down to is, over the last 10 years we have delivered on one simple thing, and that is we\u2019ve never stopped the surprises,\u201d he says. \u201cWe have the surprise in the name. We changed the toy aisle by making it\u00a0 about much more than just the toy inside. It\u2019s the experience of discovery and collectability, and that part became just as exciting as the doll itself. It was really innovative at the time when we launched and over the last 10 years, we continue to find what\u2019s that new thing that will keep the kids engaged.\u201d<\/p>\n

Read more Sarajevo Film Festival Unveils New Award, the Prix Cineplexx, Spotlighting Necessity of Theatrical Releases<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The L.O.L. Surprise! dolls are getting their own live-action scripted series called L.O.L. Surprise! The Next Headliner debuting Aug. 1 on YouTube.<\/p>\n","protected":false},"author":1,"featured_media":3176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2335],"class_list":["post-3177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-mga-entertainment"],"yoast_head":"\nL.O.L. Surprise! Dolls Getting Their Own Live-Action Scripted Series (Exclusive) - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=3177\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L.O.L. Surprise! 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