{"id":2328,"date":"2026-06-23T15:08:09","date_gmt":"2026-06-23T15:08:09","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=2328"},"modified":"2026-06-23T15:08:09","modified_gmt":"2026-06-23T15:08:09","slug":"uta-partners-on-new-digital-insights-tool-for-creators-brands-exclusive","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=2328","title":{"rendered":"UTA Partners on New Digital Insights Tool For Creators, Brands (Exclusive)"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<div>\n<div>\n<p>\n\tUnited Talent Agency has partnered with Coactive AI on a new artificial intelligence tool to allow creator and brand marketing clients to tell new stories in new ways.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2326\">The Best 2026 Prime Day Streaming Deals: Save on \u2018The Super Mario Galaxy Movie,\u2019 Apple TV, Paramount+ and More<\/a><\/p>\n<p>\n\tThe major agency will use Coactive AI\u2019s information analysis tool to better process and identify content across emerging digital platforms \u2013 including views and likes of video and images \u2013 to drive more precise audience connection and content performance measurements.<\/p>\n<p>\nUTA Creators will roll out the proprietary AI tool \u2014 which aims to process and analyze different types of unstructured online information like text, images, audio and video online \u2014 to creators and brand partners starting in fall 2026. UTA will also continue using its own proprietary intelligence tools to show creators and brands what content performs and, more crucially, why.<\/p>\n<p>\n\tUTA is betting the AI partnership will allow its creator clients across sports, fashion, food, lifestyle and news to tell stories in new ways and with greater audience reach and resonance, and take some of the guesswork out of the process.<\/p>\n<p>\n\t\u201cCreators generate an enormous amount of cultural signal, but most analytics today still only tell you what happened, not why it resonated. Our partnership with Coactive changes that. UTA will give our clients unprecedented visibility into the themes, emotions, and creative patterns that drive connections across platforms, so brands can engage talent in ways that feel smarter and more authentic, and talent can build their businesses with more intelligence,\u201d Oren Rosenbaum, partner and co-head of UTA Creators, said in a statement.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2324\">Savannah Guthrie Responds to Nancy Guthrie Note Claims: \u201cWe Cannot Be At Peace\u201d<\/a><\/p>\n<p>\n\tThe Coactive AI collaboration is UTA\u2019s latest bet on the emerging creator economy, where audience-first storytelling by digital creators has reshaped how Hollywood content is discovered, financed, developed and monetized.\u00a0Besides giving its creator clients more insight into content they produce, the AI tool partnership aims to allow brands and marketing agencies to better select talent for product campaigns based on a creative fit rather than social media platform reach alone.<\/p>\n<p>\n\t\u201cCoactive\u2019s multimodal AI analyzes the themes, emotions, and moments within content at a scale and granularity no manual process can match. With UTA, we\u2019re bringing that to the creator economy for the first time, giving creators real insight into their own creative resonance and giving brands a fundamentally better way to find authentic partnerships. The future of talent selection will be defined by what creators actually produce, not just how many people follow them,\u201d Cody Coleman, CEO and co-founder of Coactive AI, said in a statement.<\/p>\n<p>\n\tNews of UTA\u2019s AI partnership comes as the agency is raising its profile in creator economy players like bloggers, TikTok creators, VTubers and podcasters and has its biggest ever presence at the Cannes Lions event this week in the south of France.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2322\">Below-the-Line Hollywood Talent Agencies Plan Merger<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hollywood agency bets artificial intelligence-generated online content insights allow creator clients and brands to tell new stories in new ways.<\/p>\n","protected":false},"author":1,"featured_media":2327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[49,1655,734],"class_list":["post-2328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-ai","tag-cannes-lions","tag-uta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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