{"id":2253,"date":"2026-06-22T16:07:25","date_gmt":"2026-06-22T16:07:25","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=2253"},"modified":"2026-06-22T16:07:25","modified_gmt":"2026-06-22T16:07:25","slug":"a24-and-google-deepmind-to-form-an-ai-venture","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=2253","title":{"rendered":"A24 and Google DeepMind to Form an AI Venture"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<div>\n<div>\n<p>\nA24 is getting into the AI game, inking a joint venture with Google DeepMind.<\/p>\n<p>The film studio and the Google AI lab will develop AI tools together that can be used by the studio\u2019s filmmakers and also funnel back into the Google ecosystem. The news was first reported by <em>The Wall Street Journal<\/em>. As part of the deal DeepMind will invest $75 million in the project.<\/p>\n<p>DeepMind has collaborations with individual filmmakers like Darren Aronofsky, but this is the first known partnership with a full-fledged studio. Google is one of the few tech giants to have a video generator, the well-regarded Veo, and the deal is likely to further involve them in that game<\/p>\n<p>\u201cWe believe the best way to develop tools that empower artists is to work directly with them,\u201d Google DeepMind CEO Demis Hassabis said in a statement posted on Google\u2019s website. \u201cBy collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2249\">ABC Escalates Battle With FCC, Launches On-Air Campaign Urging Public Support<\/a><\/p>\n<p>\n\tMeanwhile the deal catches up A24 to where some of its competitors have already landed, with Netflix and Prime Video developing tools for filmmakers and Lionsgate building models in collaboration with startup payer Runway AI.<\/p>\n<p>The move is sure to accelerate the advent of AI into movies and television we watch, while also deepening a debate about how, or if, directors, should use these weighted models as part of their workflow. Some noted auteurs have taken a decided no to that stance, but a growing group of A-listers seem at least willing to entertain it.<\/p>\n<p>The announcement fits A24\u2019s brand as a forward-looking entertainment company while also figuring in interestingly to the biggest theatrical success in its history, Kane Parsons\u2019 <em>Backrooms<\/em>, which came out last month. The film was of course directed by a filmmaker who honed his craft and built an audience on a Google\/YouTube platform, while influencers themselves are expected to use more AI tools in the coming year.<\/p>\n<p><em>More to come.<\/em><\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2247\">Ricky Gervais\u2019 \u2018Alley Cats\u2019 Netflix Trailer: And You Thought Heathcliff Terrified the Neighborhood\u2026<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A24 is getting into the AI game, inking a joint venture with Google DeepMind.<\/p>\n","protected":false},"author":1,"featured_media":2252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[142],"class_list":["post-2253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-a24"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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