{"id":2203,"date":"2026-06-21T05:35:38","date_gmt":"2026-06-21T05:35:38","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=2203"},"modified":"2026-06-21T05:35:38","modified_gmt":"2026-06-21T05:35:38","slug":"how-the-shanghai-film-festival-is-embracing-cinemas-future-from-ai-to-iphone-moviemaking","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=2203","title":{"rendered":"How the Shanghai Film Festival Is Embracing Cinema\u2019s Future: From AI to iPhone Moviemaking"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tThe continued blurring of the lines between film festivals and tech showcases has been witnessed in Shanghai across the past week, as panels, screenings and assorted displays of where the film industry stands and where it may be headed played out in real time.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2201\">\u2018Atlantic Rhapsody\u2019 Takes Top Prize at Shanghai Film Festival<\/a><\/p>\n<p>\n\tThe scene was set during an opening press conference for the Shanghai International Film Festival\u2019s (SIFF) main Golden Goblet Awards jury, when actress Xin Zhilei was asked how she had prepared for the role and laughed that she had consulted the Chinese AI app Doubao for all the advice she needed. It was a line that brought the house down, capturing both how rapidly the technology has risen and how ubiquitous its embrace has become in these parts.<\/p>\n<p>\n\tChina puts the value of its core AI industry at some $174 billion, with film \u2014 and the wider umbrella term \u201ccontent\u201d \u2014 taking a decent whack out of that thanks mainly to the growing use of AI in short dramas and animation.<\/p>\n<p>\n\tThere were a few SIFF initiatives this year that took innovative and insightful approaches to the rise of AI and its impact on cinema. Chief among them was the AI Backlot program \u2014 partnered with Hailuo AI (MiniMax) \u2014 which paired a traditional filmmaker with one from the AI side of the industry and tasked them with producing an AI short over a month, while recording the whole experience.<\/p>\n<p>\n\tInstead of tucking them away to do their work, SIFF converted a vast exhibition room at the Shanghai Film Art Center into a live \u201copen set\u201d studio where \u2014 gaming style \u2014 the filmmakers could be watched at their consoles as they worked, while huge screens also broadcast their work as it was being developed.<\/p>\n<p>\n\tChinese filmmaker Hou Zuxin (<em>The Italian Recipe<\/em>) was paired with German AI filmmaker Mark Wachholz, and the two produced the AI-driven short <em>A Message for the Butterfly<\/em> \u2014 a lushly realized philosophical musing on memory that Wachholz described as a \u201cdocumentary of ideas,\u201d noting that AI is \u201cvery good at representing or visualizing abstract ideas.\u201d<\/p>\n<p>\n\t\u201cOur entire process is very relaxed,\u201d explained Hou, who admitted to being initially curious about AI in terms of creativity and pure economics. \u201cWe were on the same page immediately. I told him I was a traditional filmmaker but I hoped that one day AI could help me create a scene or a small teaser that can let others know what my thoughts are and what my vision is. This work allowed me to make a whole film, and it was an exciting and eye-opening experience, like I entered a whole new world.\u201d<\/p>\n<p>\n\tBy now a little more traditional, in filmmaking terms, but still charting a course no less innovative, was the SIFF ING program\u2019s mobile filmmaking camp.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2199\">World Lens: How the Shanghai Film Festival Puts Its Faith in a New Generation<\/a><\/p>\n<p>\n\tDriven by a need to explore \u201cnew technologies, new perspectives, and new youth\u201d \u2014 and as a quite brilliant way to showcase iPhone filmmaking advances \u2014 the camp of 10 young talents was mentored by cinematographer Gao Weizhe (<em>Black Dog<\/em>), actor Qu Chuxiao (<em>The Wandering Earth<\/em>) and director Nick Cheuk (<em>Time Still Turns the Pages<\/em>), who also found time to make their own shorts.<\/p>\n<p>\n\tThe young filmmakers were handed an iPhone, funding and guidance from those mentors \u2014 and they dabbled in everything from sci-fi (Stray Chen\u2019s <em>Till Death<\/em>) to pure romance (Harry Cai\u2019s <em>Amour<\/em>).<\/p>\n<p>\n\tThe influence of the iPhone\u2019s growing reach in filmmaking circles was recently to the fore in Taiwanese director Shih-Ching Tsou\u2019s <em>Left-Handed Girl<\/em> (2025), where it was used with great effect, especially to capture scenes shot in and around a bustling Taipei night market. Gao\u2019s own <em>Boxed Mom<\/em> showed its use for more intimate settings, with his quite superb and emotionally fraught look at the domestic relationship between an aging woman and her daughter.<\/p>\n<p>\n\t\u201cI wanted to use this technology to make something that feels very personal because that\u2019s what these phones are \u2014 personal,\u201d said Gao.<\/p>\n<p>\n\tAnd let\u2019s not forget developments in virtual reality (VR) \u2014 almost pushed to the position of a forgotten rural relative, what with all the focus these days on AI. But the Chinese government is eyeing the possibilities of a $48 billion market, by this year\u2019s estimates alone.<\/p>\n<p>\n\tOn the sidelines here in Shanghai there was a SIFF Immersive section that explored VR advances and offered attendees a choice of a live concert performance by Jason Zhang, shot and formatted for VR, and a more immersive experience with the screening of <em>The Crafted Crime Cases<\/em>, which \u2014 headsets secured \u2014 offered viewers a chance to engage and even help investigate some of history\u2019s most intriguing murder cases, including those of Lizzie Borden and Hollywood\u2019s infamous Wonderland Murders.<\/p>\n<p>\n\t\u201cVirtual reality films are transitioning from a novelty experience to a more scaled production and distribution system, which is a significant benefit for the industry,\u201d explained Peng Qijun of the VR firm Shengshi Wanhua Cultural Technology, who was on hand to introduce the screenings in Shanghai. \u201cThese films allow each viewer to experience their own screen, creating a personalized space that offers audiences a new experience of stepping into the movie and exploring the viewing process.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2197\">Dua Lipa Shares First Photos of Her Custom Chanel Wedding Dress<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the line between film festival and tech expo continues to blur in China, SIFF ran filmmaking labs for work created by artificial intelligence, iPhone or virtual reality.<\/p>\n","protected":false},"author":1,"featured_media":2202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[64,2,803,1549],"class_list":["post-2203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-asia","tag-international","tag-shanghai-international-film-festival","tag-thr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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