{"id":2185,"date":"2026-06-20T18:06:44","date_gmt":"2026-06-20T18:06:44","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=2185"},"modified":"2026-06-20T18:06:44","modified_gmt":"2026-06-20T18:06:44","slug":"sold-out-in-seconds-how-kendall-jenner-rose-and-mrbeast-create-consumer-obsessions","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=2185","title":{"rendered":"Sold Out in Seconds: How Kendall Jenner, Ros\u00e9 and MrBeast Create Consumer Obsessions"},"content":{"rendered":"
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\n\tWhat does it take for an ad campaign to become a marketing blockbuster? In this fractured attention economy, no longer does it suffice to be a pretty face hawking miracle creams, luxury SUVs or top-shelf spirits. CMOs are following the movie publicity playbook by hiring Hollywood-founded agencies (Ryan\u202fReynolds\u2019 Maximum Effort, Ben Affleck and Matt\u202fDamon\u2019s Artists Equity) and eschewing traditional ad buys in favor of social media virality and user-generated content (UGC), both of which promise exponentially higher ROI.<\/p>\n

Read more What Happens When \u2018Finding Your Roots\u2019 Uncovers a Famous Family Secret Too Big to Air?<\/a><\/p>\n

\n\tReynolds\u2019 latest culture-jacking marketing master class arrived with Astronomer\u2019s crisis PR campaign that capitalized on the tech company\u2019s spotlight post-\u201cColdplay couple.\u201d Nine days after the kiss-cam moment that solidified two divorces, Maximum Effort deployed a deadpan \u201cfastvertising\u201d spot strategically starring Gwyneth Paltrow, former wife of Coldplay frontman Chris\u202fMartin, who explained to 36.5\u202fmillion viewers across social media how your office was \u201cthe best place to run Apache Airflow.\u201d For a B2B enterprise platform, that\u2019s marketing magic.<\/p>\n

\n\tFor its inaugural 2026 list of the best star-driven marketing campaigns, THR<\/em> rounds up the viral launches, collaborations and ads that cut through the noise, drove the cultural conversation and got the world talking \u00ad\u00ad\u00ad\u2014 and buying.<\/p>\n

\n\t\tSimone Ashley, Kendall Jenner x Han Wen, Chief Marketing Officer (CMO)\t<\/h2>\n

\nL\u2019OR\u00c9AL<\/strong> PARIS<\/strong><\/p>\n

\nAgency: Maximum Effort<\/strong><\/p>\n

\n\tFor its 2026 Academy Awards commercial (also produced by Ryan Reynolds\u2019 Maximum Effort), L\u2019Or\u00e9al Paris paid homage to The Devil Wears Prada 2<\/em> by tapping sequel star Ashley (who plays Amari, the new assistant to Meryl Streep\u2019s Miranda Priestly) and Jenner (this list\u2019s most frequent frontwoman) to play out a scene inspired by the iconic fashion film. Mistaking the supermodel and L\u2019Oreal Paris ambassador as a job candidate for an assistant role at Runway<\/em> magazine, Jenner is admonished to \u201clook presentable\u201d and is handed the brand\u2019s Colour Riche lipstick and Telescopic Lift mascara. The ad reached the Oscars\u2019 17.9 million live viewers, with an astronomical 7 billion impressions generated across social. \u201cKendall was a great sport about it, and that willingness to be in on the joke is a big part of why the spot works. When talent is\u00a0genuinely having fun, the audience feels it, and both Simone and Kendall knocked it out of the park,\u201d says CMO Wen. \u201cDebuting it during the Oscars, one of the last truly communal viewing moments on television, served as jet fuel for the cultural fire.\u201d Adds L\u2019Or\u00e9al Paris USA president Laura Branik, \u201cWhen you can connect a brand message to a cultural moment in a way that feels authentic and drives measurable business growth, that\u2019s when you know a campaign has truly succeeded. We saw notable increase in sales across our hero products; it earned a level of consumer engagement that signaled true cultural resonance. We are for the Mirandas and everyone else.\u201d <\/p>\n

\nCampaign you wish you worked on <\/strong><\/p>\n

\nBRANIK<\/strong> \u201dLegally Blonde<\/em>. Fortunately, we don\u2019t have to wish anymore. Just this week we announced that we are teaming up with Elle<\/em>, the Legally Blonde<\/em> prequel series on Prime Video as the official makeup sponsor of season one.\u201d <\/p>\n

\n\t\tCharles Barkley, Jennifer Garner, Samuel L. Jackson, Magic Johnson x Marc Mentry, Executive vp Brand Marketing\t<\/h2>\n

\nCAPITAL ONE<\/strong><\/p>\n

\nAgency: Saint James Studios<\/strong><\/p>\n

\n\tIn Capital One\u2019s 2026 March Madness campaign, Barkley, Jackson, Johnson and Garner are seen hosting an NCAA-themed sleepover, complete with friendship bracelet-making, an arcade stop, tailgating and a diner meal (where they run into WNBA superstar Caitlin Clark) before finally reaching their courtside destination at the Final Four. In tandem, a \u201cChuck Blimp\u201d plastered with Barkley\u2019s face sailed over Phoenix and Indianapolis during championship weekend. Measurement agency EDO reported that social engagement fueled millions of organic impressions. When fans clamored to buy the ads\u2019 matching branded PJ sets and friendship bracelets, Capital One stepped up with a digital merch giveaway, boosting credit card user registration.<\/p>\n

\n\t\tHailey Bieber x Zena Srivatsa Arnold, CMO\t<\/h2>\n

\nSEPHORA<\/strong><\/p>\n

\nAgency: In-House<\/strong><\/p>\n

\n\tAfter Rhode\u2019s $1 billion acquisition \u00ad\u00ad\u2014 the 2025 beauty deal heard round the world \u2014 founder Bieber, for her next move, brought her brand\u2019s glazed donut and strawberry girl aesthetic to Sephora shelves. The TikTok Shop best-selling brand brought back three of its most viral (sold-out) peptide lip treatments as in-store exclusives to drive foot traffic. Bieber deployed her tried-and-true marketing ploys: dropping product hints in GRWM videos to her 57.9 million Instagram followers, sending product mailers for influencers to unbox and embarking on a stylish Sephora press tour in archival designer looks to keep fashion media talking. The result: Rhode earned $10 million in sales in the U.S. and Canada in its first 48 hours, accounting for about 40 percent of all Sephora launch sales, 2.5 times greater than any of the retailer\u2019s previous brand debuts.<\/p>\n

\n\t\tBad Bunny x Zara\t<\/h2>\n

\nAgency: In-House<\/strong><\/p>\n

\n\tBad Bunny didn\u2019t have to call out Zara (whose marketing head seems to be a state secret) during his Apple Music Halftime Show at the Super Bowl LX. But his cream football-inspired look \u2014 which drove $942.4 million in media impact value, according to data analytics firm Launchmetrics \u2014 spoke volumes. So much so that when the Grammy winner\u2019s Benito Antonio collection with the Spanish fast fashion label dropped three months later, its core pieces sold out instantly.<\/p>\n

\n\t\tSabrina Carpenter x Jillian McVicar Nelson, CMO\t<\/h2>\n

\nDUNKIN\u2019<\/strong><\/p>\n

\nAgency: Artists Equity<\/strong><\/p>\n

\n\tBy the time Dunkin\u2019 unveiled Carpenter\u2019s Brown Sugar Shakin\u2019 Espresso, more than 10 million users had already devoured the Instagram and TikTok teaser videos. Co-created by Ben Affleck and Matt Damon\u2019s Artists Equity, the cheeky \u201cShake That Ess\u201d commercial saw the pop star and her grandma vigorously shaking \u2014 not stirring \u2014 \u201cthat ess,\u201d boosting downloads of the Dunkin\u2019 app by 57 percent and selling out the collab\u2019s $13 limited-edition tumblers in 17 minutes.<\/p>\n

\n\t\tCharli XCX x Charlie Smith, Chief Business Officer (CBO)\t<\/h2>\n

\nNOTHING HEADPHONES<\/strong><\/p>\n

\nAgency: Object & Animal<\/strong>\n<\/p>\n

\n\tAs Nothing\u2019s new ambassador and shareholder, Charli XCX brought brat vibes and Gen Z marketing instincts to the London-based electronics company. Piggybacking off her new single \u201cRock Music,\u201d the pop superstar\u2019s debut creative collab was a low-fi campaign (directed by frequent collaborator Aidan Zamiri) that saw her locked in a room for five days to test the Headphone (a)\u2019s 135-hour battery life. \u201cCharli XCX is really the embodiment of rebellious creativity, which is something that Nothing has always championed,\u201d says Nothing CBO Smith. \u201cShe\u2019s an example of the cultural force we admire.\u201d Gen Z heard the campaign loud and clear. The $199 headphones sold out across the U.K. and Western Europe within 48 hours. <\/p>\n

\nCampaign you wish you worked on<\/strong> <\/p>\n

\nSMITH<\/strong> \u201dProbably the launch of Marty Supreme<\/em> and Timoth\u00e9e Chalamet\u2019s excellent promo campaign, which included custom merch, orange table-tennis balls and a Zoom call where he claims to have invented the color, pitches to turn the Eiffel Tower and Statue of Liberty orange, and then actually makes a giant orange blimp.\u201d<\/p>\n

\n\t\tAlex Cooper x Lorraine Twohill, CMO\t<\/h2>\n

\nGOOGLE PIXEL 10 <\/strong><\/p>\n

\nAgency: Unwell Creative<\/strong><\/p>\n

\n\tFor her Unwell Creative Agency\u2019s inaugural project, Cooper co-wrote, directed and starred in a comedic digital ad for Google\u2019s new Pixel 10 phone. The Call Her Daddy<\/em> podcast powerhouse (and energy drink entrepreneur) cast Saturday Night Live<\/em> alum Aidy Bryant and The White Lotus\u2019<\/em> Sabrina Impacciatore to star in the girls\u2019 trip-themed spot that brought in more than 39 million views on Cooper\u2019s TikTok alone. Part of a long-term partnership announced in October with Google, the spot presented Pixel devices as cool-girl tech tools (while also hyping Gemini AI and Google Workspace) for Cooper\u2019s hyper-engaged female Gen Z and millennial fan base.<\/p>\n

\n\t\tBradley Cooper, Matthew McConaughey x Georgie Jeffreys, CMO\t<\/h2>\n

\nUBER EATS<\/strong><\/p>\n

\nAgency: Special U.S.<\/strong><\/p>\n

\n\tIn a 60-second Super Bowl ad (it costs $8 million to run a 30- second spot; you do the math), McConaughey relentlessly trolls Philadelphia Eagles superfan Cooper with the conspiracy theory that the big game was invented to sell food, not football. The stars, says Uber Eats CMO Jeffreys, \u201cbrought ideas, humor and a willingness to build on the world of the campaign. What impressed us most was their commitment to the bit. Matthew has an incredible ability to take an absurd idea and deliver it with complete conviction, Bradley brought authenticity, particularly as a die-hard Eagles fan. Their chemistry created the tension and humor that powered the campaign, which helped make it feel like an ongoing cultural narrative rather than a one-off Super Bowl commercial.\u201d The ad also featured appearances by Parker Posey and Amelia Dimoldenberg. Viewers could interact with a choose-your-own-adventure-style feature within the Uber Eats app that delivered nearly 1,000 different versions of the ad with cameos by Jerry Rice, Addison Rae, Severance<\/em>\u2018s Tramell Tillman and others. It \u201cgenerated thousands of unique ad combinations and extended the life of the campaign far beyond the broadcast,\u201d adds Jeffreys, driving a 35 percent increase in search for the food delivery app and a tsunami of user-generated content across social platforms. <\/p>\n

\nCampaign you wish you worked on<\/strong> \u201cI\u2019ve always loved Jeep\u2019s \u2018Groundhog Day.\u2019 It\u2019s smart, funny, and incredibly rewatchable \u2014 everything a great Super Bowl spot should be. And Bill Murray reprising his role for the first time made it even better.\u201d\u00a0<\/p>\n

\n\t\tMacaulay Culkin, Kevin Garnett, Kevin Hart, Catherine O\u2019Hara x Leanne Fremar, CBO\t<\/h2>\n

\nJPMORGAN CHASE FOR THE CHASE FREEDOM UNLIMITED CREDIT CARD <\/strong><\/p>\n

\nAgency: Big Spaceship<\/strong><\/p>\n

\n\tThe company banked on nostalgia for its Chase Freedom Unlimited credit card campaign with a Home Alone<\/em>-inspired spot starring the late O\u2019Hara and a shopping mall full of \u201cKevins!\u201d (Hart and Garnett). \u201cWe\u2019d been building the Freedom Holiday idea over three years,\u201d Fremar tells THR<\/em>. \u201cKevin and Macaulay brought their own instincts, timing and point of view, which made the spots feel more natural. The [seasonal] timing gave it real momentum,\u201d garnering the ad more than 7.4 million views on YouTube. Culkin stayed in the joke when he joined Hart the following year for a Halloween commercial that also nodded to the iconic \u201990s Christmas film.<\/p>\n

\n\t\tBenedict Cumberbatch, Sadie Sink, Letitia Wright x Lorenzo Bertelli, CMO\t<\/h2>\n

\nPRADA RE-NYLON<\/strong><\/p>\n

\nAgency: National Geographic CreativeWorks<\/strong><\/p>\n

\n\tFor its eco-conscious Re-Nylon line (made with Econyl, a material spun from ocean trash and abandoned nets), Prada showcased short films starring Cumberbatch, Wright and Sink. Created in partnership with National Geographic CreativeWorks, the mini documentaries brought the A-list ambassadors to Norway, Japan, Hawaii and Mexico to witness the effects of global warming, overfishing and plastic marine pollution. The campaigns exemplified responsible luxury marketing that connected with multiple generations and audiences; 1 percent of Re-Nylon\u2019s global proceeds go to the UNESCO educational program SEA Beyond. With viral moneymakers like handbags and bucket hats, the eco collection contributed to 14 percent year-over-year sales growth for the fashion house.<\/p>\n

\n\t\tAlix Earle x Amanda Goetz, CMO\t<\/h2>\n

\nREALE ACTIVES<\/strong><\/p>\n

\nAgency: In-House<\/strong><\/p>\n

\n\tHow does a new independent skin care brand rake in $16 million and sell out in its first week? Having Earle (with 5.6 million Instagram followers) as a founder certainly helps. Known for openly sharing her struggle with cystic acne, the 25-year-old influencer launched cryptic Instagram and TikTok accounts, @WtfIsAlixDoing, and planted Easter eggs in her GRWM videos for months before debuting her acne-focused skin care brand, Reale Actives, in March. As the accounts amassed half a million followers, Earle seeded influencer friends Away suitcases (locked with her new products inside) and puzzle pieces that were added to an NYC digital billboard that incrementally revealed the launch. Earle also invited followers to decode the mystery in real time, generating massive engagement and UCG \u2014 not to mention sales for Reale Actives \u2014 in the process. \u201cI knew I wanted to do something that pulled people into the story the same way they already engage with me in real life,\u201d Earle tells THR<\/em>. \u201cMy content has always been very \u2018come along with me while I figure things out,\u2019 and I wanted my audience to be able to have a say in launching this brand by ultimately figuring it out themselves.\u201d Says Reale Actives CMO Goetz, \u201cWhen I was brought on, [Earle] had already been working for years with dermatologist Kiran Mian. Acne is usually marketed through insecurity, hiding, or \u201cfixing\u201d yourself. Our goal was to flip that script and build a brand that made people with acne-prone skin feel seen, confident and allowed to show up fully in their real life. The campaign resonated because it tapped into the desire to stop planning your life around your skin. We saw people sharing their own skin stories and talking about the brand as a confidence movement, not just a product drop. From a business standpoint, we sold out twice shortly after launch and had to restock for a third time.\u201d <\/p>\n

\nCampaign you wish you worked on<\/strong> <\/p>\n

\nGOETZ<\/strong> \u201dThe launch of The Dark Knight<\/em> movie. The campaign included a real-life scavenger hunt that gave each person who found a Joker cake a Nokia phone and, ultimately, a ticket to the world premiere. I\u2019m obsessed with thinking about how we can bring people into the world that you are building, build anticipation and ultimately reward your most loyal fans.\u201d<\/p>\n

\n\t\tSelena Gomez x Ashley Murphy, CMO\t<\/h2>\n

\nRARE BEAUTY<\/strong><\/p>\n

\nAgency: Fred & Farid L.A.<\/strong><\/p>\n

\n\tFor her 405 million followers, Gomez\u2019s unfiltered Instagram and TikTok GRWM content acted as authentic ads for her massively successful Rare Beauty. The brand was already the most searched name on Ulta\u2019s site before the line expanded to the retailer\u2019s 1,500-plus doors in February, shattering sales records and becoming the chain\u2019s largest brand launch ever. The attendant \u201cEvery Story Belongs\u201d campaign displayed the True to Myself Natural Matte Longwear Foundation\u2019s entire range of 48 hues on women with heritages hailing from across Latin America. The L.A. launch party was capped with a 600-drone show that lit up the sky with a giant Soft Pinch Liquid Blush (a best-seller) \u2014 while Gomez\u2019s team shared every moment on social media. The foundation campaign \u201cwas part of one of Rare Beauty\u2019s most significant complexion launches and reached over 11 million social views organically,\u201d Rare Beauty CMO Murphy says. \u201cFor us, that\u2019s always the goal: proving that staying true to your values and creating work that genuinely resonates with people can drive cultural and business impact. What was most meaningful was seeing people connect with the campaign on a personal level \u2014 outside of beauty. The conversations it sparked around representation, belonging and identity reinforced that consumers want to see themselves reflected in the brands they are proud to support.\u201d<\/p>\n

Read more \u2018Project Runway\u2019 Season 22 Guest Judges and Cameos: Nina Dobrev, Ciara, Ice Spice and More<\/a><\/p>\n

\n\t\tParis Hilton x Maria Jose Martin, North America marketing director\t<\/h2>\n

\nMOTOROLA RAZR<\/strong><\/p>\n

\nAgency: \u00a0LaForce, In-house<\/strong><\/p>\n

\n\tThe flip-phone giant unveiled its new Razr smartphone line with a Hollywood purple carpet and a fashion event designed for UGC moments, outfitted with an interactive Swarovski crystal display, a DIY phone charm bar and beauty touch-up stations. Hilton walked the runway and ended the night with a DJ set, while other stars (including Natalia Bryant, Isan Elba and Avan Jogia) coordinated with the colorful folding screens in matching looks styled by celebrity stylist Danyul Brown. North American marketing director Martin notes that the starry soiree resulted in \u201cmore than 4 billion impressions across paid and organic channels, surpassing every previous Motorola launch benchmark. \u2026 This strategy\u2019s success has also translated into sales, with the new Razr family achieving 54 percent more preorder sales year-over-year.\u201d<\/p>\n

\n\t\tKendall Jenner x Selena Kalvaria, CMO\t<\/h2>\n

\nFANATICS BETTING & GAMING<\/strong><\/p>\n

\nAgency: Bolded\/OBB Media & Fanatics Studios<\/strong><\/strong><\/p>\n

\n\tJenner was in on the \u201cKardashian Curse\u201d joke \u2014 the fan conspiracy theory claiming that pro athletes suffer bad luck in the field when they date a Kardashian or Jenner \u2014 which only helped Fanatics score a sizable 10 percent share of the U.S. online sports betting market. For its Super Bowl 2026 ad blitz, the team merch retailer dared viewers to \u201cBet With Kendall\u201d and gamble on the New England Patriots winning, or \u201cFade Kendall,\u201d and bet on the Seattle Seahawks, all in its Fanatics Sportsbook app, while offering a 100 percent matching boost for wagers. Bettors who sided with Jenner left the big game empty-handed, while those who put their money on the Seahawks \u2014 including her ex-boyfriend, Phoenix Suns guard Devin Booker, who, yes, sustained major losses during their relationship \u2014 took home payouts. (The NBA star trolled the campaign by putting in $1 million and earned an $800,000 profit.) \u201cThis was not a traditional endorsement \u2014 the idea worked because it leaned into Kendall\u2019s cultural persona in a self\u2011aware way, and she helped craft how the concept would spark conversation. The campaign generated more than 27 billion earned media impressions; Super Bowl LVIII became Fanatics Sportsbook\u2019s most bet game ever,\u201d says Fanatics Betting and Gaming CMO Kalvaria. \u201cThat combination of cultural dominance and tangible business results confirmed that the approach delivered on both brand and performance goals.\u201d The real winner? The charity Feeding America, which received a $1 million donation from Fanatics as part of the campaign.<\/p>\n

\n\t\tDakota Johnson x Jonathan Bottomley, CMO\t<\/h2>\n

\nCALVIN KLEIN <\/strong><\/p>\n

\nAgency: GvS Creative<\/strong><\/p>\n

\n\tCalvin Klein\u2019s \u201990s-inspired spring 2026 campaign starring Johnson mastered the art of meeting the cultural moment. Ryan Murphy\u2019s American Love Story<\/em> kick-started a wave of nostalgia across the internet and turned Sarah Pidgeon into a star for her portrayal of Carolyn Bessette Kennedy (the fashion designer\u2019s VIP publicist for eight years until her death). Wearing archive-inspired high-rise slim jeans and a white tee in some ads while sporting just underwear in others, Johnson channeled effortless, CBK-coded minimalism. Shot by Gordon von Steiner, the campaign connected with Love Story<\/em>\u2018s Gen Z and millennial fans in a subtle, sophisticated manner that was in keeping with the Calvin Klein muse. \u201cDakota is a fantastic partner because she brings so much of herself to the partnership \u2014 her natural confidence, sense of humor and self-awareness to life through Calvin\u2019s lens. We saw double-digit growth in our denim business through our direct-to-consumer channels during the quarter the campaign launched,\u201d Calvin Klein CMO Bottomley tells THR<\/em>. \u201cWe also felt the impact on the cultural conversation and its connection with consumers, generating over 26 million views on Calvin Klein\u2019s Instagram alone in the first 24 hours.\u201d <\/p>\n

\nCampaign you wish you worked on<\/strong> <\/p>\n

\nBOTTOMLEY<\/strong> \u201dThe original Kate Moss campaigns \u2014 from underwear through to CK One, they remain a timeless expression of how fashion shapes culture and still influences culture today.\u201d <\/p>\n

\n\t\tKim Kardashian x Nicole Hubbard Graham, Nike CMO\t<\/h2>\n

\nNIKESKIMS <\/strong><\/p>\n

\nAgency: Wieden+Kennedy<\/strong><\/p>\n

\n\tMove that yoga mat over, Lululemon. The record-breaking launch of NikeSkims (the co-brand effort of Kardashian\u2019s Skims and the sportswear giant) was a slam dunk in experiential marketing, with the #SkimsxNike tag\u2019s 12 million views on TikTok just the tip of the iceberg. To hype up their September debut, the collaborators took over the New York Public Library steps with a choreographed flash mob (clad in NikeSkims, naturally), seeded product for GRWM videos and starred Nike\u2019s iconic athlete ambassadors (Serena Williams, Sha\u2019Carri Richardson and Chloe Kim, to name a few) in a short film and campaign imagery alongside Kardashian. It didn\u2019t hurt that the entire Kardashian-Jenner clan (with a combined 1.5 billion followers on Instagram alone) were in on the social media cross-promo. Key products sold out immediately, with the collab on track to outearn Nike and Skims\u2019 initial investment ($1.7 billion and $1.1 billion, respectively) in revenue projected to land at more than $4 billion in the partnership\u2019s first three years. Kardashian, meanwhile, enjoyed a $5 billion valuation for her company during its post-Nike-Skims funding round.<\/p>\n

\n\t\tKatseye x Fabiola Torres, CMO\t<\/h2>\n

\nGAP<\/strong><\/p>\n

\nAgency: Invisible Dynamics<\/strong><\/p>\n

\n\tHollywood fell into the Gap with the debut collection of new creative director Zac Posen, who outfitted Anne Hathaway, Kendall Jenner, Timoth\u00e9e Chalamet and others in his GapStudio pieces on the red carpet. But the brand leaned into its history of making cultural moments in its digital-first marketing strategy with \u201cBetter in Denim\u201d ads starring Katseye dancing in low-rise denim to the tune of Kelis\u2019 \u201cMilkshake.\u201d (The 2003 track saw a 179 percent jump in streams as a result.) In a statement, the company said that the global girl group\u2019s spots scored more than 8 billion impressions and a record of more than 600 million views in a month, making it their \u201cmost successful social media campaign to date.\u201d<\/p>\n

\n\t\tKate Moss, Teyana Taylor, etc. x Jonathan Kiman, CMO\t<\/h2>\n

\nBURBERRY<\/strong><\/p>\n

\nAgency: In-house<\/strong><\/p>\n

\n\tBurberry\u2019s gabardine trench coats are so recognizable that the British heritage fashion house needed only to release black-and-white portraits to fete the silhouette. \u201cThis campaign was created to celebrate Burberry\u2019s 170th anniversary and our iconic trench coat,\u201d Burberry CMO Kiman says. \u201cThe idea was simple: Let each person\u2019s personality shine through naturally.\u201d Supermodels Kate Moss, Karen Elson and Kendall Jenner; Hollywood stars Jonathan Bailey and Daisy Edgar-Jones; athletes Jack Draper and Eberechi Eze; Chinese actor Wu Lei; and musicians Hikaru Utada, Kid Cudi and J.Y. Park were among those who donned trenches in spots that hit millions of social media impressions across generations, particularly in the East Asian market. The multichannel campaign included 15-second behind-the-scenes snippets on TikTok that garnered high loop rates, with high-impact posters greeting arriving jet setters at Heathrow\u2019s baggage carousel. \u201cThe campaign drove strong brand relevance and engagement, and we could really see the excitement around our iconic rainwear and trench coats,\u201d adds Kiman. \u201cOne of the best signs of success is when my friends, who don\u2019t work in fashion, start texting me about a campaign. That\u2019s when you know it\u2019s landed beyond our industry.\u201d<\/p>\n

\n\t\tMrBeast x Ariel Kelman, former CMO\t<\/h2>\n

\nSALESFORCE<\/strong><\/p>\n

\nAgency: In-house<\/strong><\/p>\n

\n\tWhat happens when you hand the keys to your Super Bowl campaign promoting your enterprise software\u2019s agentic AI to YouTube\u2019s biggest star? For Salesforce, MrBeast dreamed up an interactive \u201cMillion Dollar Puzzle\u201d campaign (with a 30- second ad shot by Oscar-winning Inception<\/em> cinematographer Wally Pfister) that led more than 53 million people to the company\u2019s website (according to an X post by CEO Marc Benioff) and generated 37.3 times more search engagement than the average Super Bowl ad. The content creator (n\u00e9 Jimmy Donaldson) had full creative control of the scavenger hunt, which encompassed a 45-minute behind-the-scenes documentary that reached his 300 million-plus subscribers and scored 419 million views across social platforms. One month later, software developer Colin Sanders solved the puzzle, bringing to an end the wildly successful marketing saga, and a month of continuous engagement and media coverage.<\/p>\n

\n\t\tOzzy Osbourne x Daniel Murphy, Senior vp Marketing\t<\/h2>\n

\nLIQUID DEATH<\/strong><\/p>\n

\nAgency: In-house<\/strong><\/p>\n

\n\tAbout a month before he died at 76, the godfather of heavy metal demanded, \u201cClone me, you bastards!\u201d in his June 2025 campaign with Liquid Death. The edgy beverage brand released 10 iced tea cans laced with Osbourne\u2019s DNA, each signed and hand-crushed by the Prince of Darkness for $450 a pop. \u201cOzzy was so easy to work with and absolutely got our sense of humor. Our founder, Mike Cessario, pitched Ozzy and Sharon the clone idea, and they loved it. Ozzy even let us film in his iconic basement \u2014 you can see the signatures of famous visitors on top of his fireplace,\u201d says Murphy. \u201cBefore we launch a campaign, [we ask] ourselves: \u2018Did it genuinely make us laugh, and would we actually share it with our friends?\u2019 \u201d The world agreed with the final assessment, and this campaign quickly racked up more than 10 million views, with \u201cInfinitely Recyclable Ozzy\u201d cans selling out instantly, including one sample reportedly going for $4,600 on eBay.<\/p>\n

\n\t\tPedro Pascal x Greg Joswiak, Senior vp Worldwide Marketing\t<\/h2>\n

\nAPPLE AIRPODS 4<\/strong><\/p>\n

\nAgency: TBWA\/Media Arts Lab<\/strong><\/p>\n

\n\tConvincing an audience to watch a five-minute ad is no easy feat, but Apple did just that last year with its Spike Jonze-directed AirPods 4 commercial starring Pascal. The electronics giant continued its tradition of forgoing tech specs jargon for cinematic advertising to showcase its new earbuds\u2019 active noise cancellation feature. More than 7 million YouTube users watched the Mandalorian<\/em> star break out into an energetic dance number (in a sequence dreamed up by Tanisha Scott, choreographer to Rihanna and Beyonc\u00e9) within 24 hours of the spot\u2019s digital premiere, and Apple leveraged its #Shotoniphone tag to share exclusive behind-the-scenes footage promoting the iPhone\u2019s director-grade cameras.<\/p>\n

\n\t\tRyan Reynolds, Marie Kondo x Andrew Fried, CMO\t<\/h2>\n

\nMINT MOBILE<\/strong><\/p>\n

\nAgency: maximum effort<\/strong><\/p>\n

\n\tYou\u2019d be hard-pressed to find a wireless company that can outwit Reynolds\u2019 Mint Mobile. After getting acquired for $1.3 billion by T-Mobile, the cell service had organizing expert Kondo join up with Reynolds in convincing viewers to \u201cchoose joy\u201d by decluttering their \u201cbig cable\u201d bill and switching to Mint\u2019s $45 bundle, scoring tens of millions of views across Instagram, TikTok and YouTube in its first week, while content creators uploaded organic UCG \u201cthanking and discarding\u201d their old utility bills.<\/p>\n

\n\t\tA$AP Rocky & Margaret Qualley x Chanel\t<\/h2>\n

\nCHANEL <\/strong><\/p>\n

\nAgency: In-House<\/strong><\/p>\n

\n\tA$AP Rocky\u2019s new gig for Chanel went viral months beforehand when he was spotted seemingly proposing to Qualley in NYC in October. The duo starred in the luxury fashion house\u2019s short film directed by Michel Gondry for its M\u00e9tiers d\u2019art 2026 collection campaign, which also marked the rapper\u2019s debut as Chanel\u2019s first Black male global ambassador. (Matthieu Blazy, former creative director of Bottega Veneta, brought his muse with him.) The ensuing fashion chatter brought $5.7 million in media impact value within 48 hours, with the hip-hop star\u2019s 20 million Insta followers generating more Chanel buzz as they speculated about a potential menswear line.<\/p>\n

\n\t\tRos\u00e9 x Kenneth Mitchell, CMO\t<\/h2>\n

\nLEVI\u2019S <\/strong><\/p>\n

\nAgency: TBWA\/Chiat\/Day LA<\/strong><\/p>\n

\n\tLevi\u2019s was already running on a high after Beyonce\u2019s Reiimagine campaign (which played off her hit, \u201cLEVII\u2019S JEANS\u201d), when its derriere-focused collab with Blackpink\u2019s Ros\u00e9 debuted. Part of the global \u201cBehind Every Original\u201d campaign, the partnership was announced in a 2026 Super Bowl spot (the clothing company\u2019s first in 20 years) and included an Instagram post that garnered 1.3 million likes (the most in Levi\u2019s history) and a documentary-style video on the K-pop superstar. The 29-year-old singer sported custom Levi\u2019s looks at Blackpink shows that were later put on display at the brand\u2019s flagship in the Harajuku district of Tokyo, attracting thousands of fans. And when Levi\u2019s added \u201cAs Seen on Ros\u00e9\u201d labels to its \u201990s-inspired trucker jackets and boot-cut jeans, those pieces flew off shelves, too.<\/p>\n

\n\t\tSydney Sweeney x Craig Brommers, CMO\t<\/h2>\n

\nAMERICAN EAGLE<\/strong><\/p>\n

\nAgency: In-house<\/strong><\/p>\n

\n\tLove it or hate it, AE\u2019s controversial \u201cGood Jeans\u201d campaign starring Sweeney had millions of tongues wagging. When hot takes argued whether the \u201cgenes vs. jeans\u201d pun was intended (some interpreted it as a nod to eugenics), the brand responded, \u201d \u2018Sydney Sweeney Has Great Jeans\u2019 is and always was about the jeans. Her jeans. Her story.\u201d The Euphoria<\/em> star\u2019s response (rather, lack of it) only fueled conversations, while the chatter resulted in 40 billion impressions for the campaign and a 25 percent jump in AE\u2019s stock prices, with the $80 \u201cSydney Jacket\u201d snapped up in a day, and the $90 \u201cSydney Jean\u201d (proceeds were donated to Crisis Text Line) selling out in a week. \u201cThe ability for a celebrity to move culture and product is very rare, and Sydney is able to blend the two. Following the campaign launch, we saw a 5 percent increase in new customer acquisition. We knew the campaign was resonating when it became part of the broader cultural conversation and reached well beyond our existing customer base,\u201d CMO Sommers says. \u201cTo me, that\u2019s the clearest indicator that the work wasn\u2019t just generating attention, it was bringing new consumers into the brand and driving meaningful engagement with our products.\u201d The actress eventually responded to the backlash, saying that she does not \u201csupport the views some people chose to connect to the campaign.\u201d Case closed. <\/p>\n

\nCampaign you wish you worked on<\/strong>\n<\/p>\n

\nBROMMERS<\/strong> \u201dMost recently, the Nike Knicks campaign with Billy Joel\u2019s \u201cNew York, New York,\u201d because what could be better than a Josh Safdie production celebrating the biggest win in 53 years!\u201d <\/p>\n

\n\t\tSnoop Dogg x Pavel Durov, CEO\t<\/h2>\n

\nTELEGRAM <\/strong><\/p>\n

\nAgency: No Standing<\/strong><\/p>\n

\n\tSnoop Dogg showed the web3 world how to drop it like it\u2019s hot in Telegram\u2019s NFT launch campaign. The cloud-based messaging app, headquartered in Dubai, tapped the rap icon to rep its foray into blockchain, resulting in a benchmark campaign that cracked the code in making fintech more accessible to the masses. Telegram leveraged its 1 billion active global users and Snoop\u2019s more than 80 million followers to advertise its \u201cTelegram Gifts\u201d NFTs, which sold out in 30 minutes and generated $12 million in sales directly within the app. The rapper also dropped an exclusive music video and song, \u201cGifts,\u201d that featured the NFTs\u2019 digital designs, including vintage cars and cannabis iconography.<\/p>\n

\nThis story appeared in the June 16 issue of The Hollywood Reporter magazine. Click here to subscribe<\/em>.<\/p>\n

Read more Sarajevo Unveils Seven Projects Championed Through Female Filmmakers Support Program<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Twenty-six star-powered campaigns that transformed social buzz into consumer obsession.<\/p>\n","protected":false},"author":1,"featured_media":2184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[102,1807,1808,1809,1810,808],"class_list":["post-2185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-bad-bunny","tag-kendall-jenner","tag-mrbeast","tag-rose","tag-super-bowl","tag-sydney-sweeney"],"yoast_head":"\nSold Out in Seconds: How Kendall Jenner, Ros\u00e9 and MrBeast Create Consumer Obsessions - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=2185\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sold Out in Seconds: How Kendall Jenner, Ros\u00e9 and MrBeast Create Consumer Obsessions - 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