{"id":216,"date":"2026-05-19T12:37:01","date_gmt":"2026-05-19T12:37:01","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=216"},"modified":"2026-05-19T12:37:01","modified_gmt":"2026-05-19T12:37:01","slug":"roku-doubling-down-on-creators-with-dedicated-destination-and-new-fast-channels-exclusive","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=216","title":{"rendered":"Roku Doubling Down on Creators With Dedicated Destination and New FAST Channels (Exclusive)"},"content":{"rendered":"
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\nRoku is making a big bet on creator content, launching a new dedicated destination and multiple new creator FAST channels to its platform, The Hollywood Reporter<\/em> has learned.<\/p>\n

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\n\tAccording to Lisa Holme, the head of content for Roku Media, the company will also increase the amount of licensed programming the platform has from top creators, with FAST channels from Prof G Podcast, iShowSpeed, Jesser, Stokes Twins and other creators set to join the platform as well.<\/p>\n

\n\t\u201cWe just see that the demand among both audiences and, really significantly, advertisers has just continued to grow, and as Roku thinks about its content offering, we want to make sure that we have a good selection of anything that a consumer wants to watch,\u201d Holme tells THR<\/em>, adding that the platform is responding to the signals it has been getting from users. \u201cThe viewership on [creator content on Roku Channel] has continued to grow, so that\u2019s one signal of increased demand, and then we also see what people are searching for, whether they\u2019re watching it with us or not, and we just have seen the search traffic for this type of content, and for specific creators, and for genres of creator content has has gone up.<\/p>\n

\n\t\u201cThe goal is to just make it easier for them to get to, since we already know they\u2019re looking for it,\u201d she adds.<\/p>\n

\n\tThe new creator hub will include both licensed creator content as well as programming from Roku partners like Peacock and HBO Max. Users who click through to partner programming will be redirected to those apps.<\/p>\n

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\n\t\u201cWe\u2019ve really pulled from kind of across the whole ecosystem and tried to present it in a way that will really help our users find what they\u2019re interested in, and so there are reality shows from Peacock that have influencers in them, just to name an example,\u201d Holme says. \u201cIt\u2019s really kind of the distinction of what Roku can do uniquely, which is we have every app on the platform, and we have deep integrations with most of those apps for search and browse, so that we can surface their content at the platform level, at the video level.\u201d<\/p>\n

\n\tHolme says that the platform is actively talking to some of the larger creators on YouTube, arguing that they can deliver an audience that is not reaching their content on the Google-owned video platform. It is a similar argument to what Netflix has told creators, though Roku\u2019s offering is free.<\/p>\n

\n\t\u201cI think the first thing we\u2019re looking for is, do they have a big audience and a big following that suggests there may even still be untapped audiences? Because Roku is generally going to provide an incremental audience than whoever they may be already reaching on YouTube,\u201d she says.<\/p>\n

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Roku launches new creator hub with free creator content from across apps.<\/p>\n","protected":false},"author":1,"featured_media":215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[236,237],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-creator-economy","tag-roku"],"yoast_head":"\nRoku Doubling Down on Creators With Dedicated Destination and New FAST Channels (Exclusive) - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=216\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roku Doubling Down on Creators With Dedicated Destination and New FAST Channels (Exclusive) - 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