{"id":2094,"date":"2026-06-18T21:41:12","date_gmt":"2026-06-18T21:41:12","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=2094"},"modified":"2026-06-18T21:41:12","modified_gmt":"2026-06-18T21:41:12","slug":"ufc-white-house-card-averages-8-million-viewers-on-paramount-in-u-s-latin-america","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=2094","title":{"rendered":"UFC White House Card Averages 8 Million Viewers on Paramount+ in U.S., Latin America"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tThe UFC card on the White House lawn drew a big audience for Paramount+.<\/p>\n<p>\n\tThe streamer says the June 14 event, which featured a purpose-built octagon on the south lawn of the presidential residence, averaged 8.2 million viewers in the United States and Latin America. That makes the card the most watched live event in Paramount+\u2019s history so far. <\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2092\">Streaming Ratings: Canceled \u2018The Boroughs\u2019 Debuts at No. 2 Overall<\/a><\/p>\n<p>\n\tAlso on the streaming front \u2014\u00a0but in a <em>very<\/em> different corner of it \u2014\u00a0Peacock\u2019s <em>Love Island USA<\/em> has started its eighth season with big increases over its already hugely successful 2025 season.<\/p>\n<p>\n\tNielsen streaming figures show 7 million people in the U.S. watched the seven-bout UFC card. An additional 1.2 million people in Latin America tuned in, based on Adobe Analytics data. Paramount+ also says nearly 17 million people (15.26 million in the U.S.) watched at least one minute of the event. Viewing totals from other territories will be released next week.<\/p>\n<p>\n\tParamount is in the first year of a seven-year, $7.7 billion media rights deal with the UFC, which is owned by TKO Group. The White House card grew out of a suggestion by President Donald Trump and was brought to fruition by Trump friend and UFC CEO Dana White. <\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2091\">Legendary Producer Larry Gordon, at 90, Delivers the Oscar Speech He Never Got to Give<\/a><\/p>\n<p>\n\tThe Paramount+ deal is putting UFC events in front of a bigger audience than its previous pay-per-view structure; the streamer says viewership is as much as 20 times higher than the PPV average of the prior two years. <\/p>\n<p>\n\tTurning to <em>Love Island<\/em>: Peacock says the show amassed 2.3 billion minutes of viewing over the first two weeks of season eight, based on preliminary Nielsen data. That figure should grow, as data for the week of June 8 is currently understated. Regardless, that\u2019s a sizable improvement on the first two weeks of season seven last year, which had about 1.86 billion minutes of watch time in its first two weeks, according to Nielsen\u2019s final numbers.<\/p>\n<p>\n\tPeacock\u2019s first-party data shows that 26 percent of Love Island USA\u2019s audience is watching via mobile devices, which would only increased the total viewing time. Nielsen\u2019s streaming ratings primarily measure viewing on TV screens.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=2089\">\u2018Awards Chatter\u2019: \u2018Euphoria\u2019 Creator Sam Levinson on Addiction, \u201cSocial Media Mobs,\u201d Nick Reiner and \u201cGoing Out on Top\u201d<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A UFC card on the White House lawn drew a substantial audience Sunday night, with 8.2 million viewers in the U.S. and Latin America.<\/p>\n","protected":false},"author":1,"featured_media":2093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[688,447,345,1056],"class_list":["post-2094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-paramount-2","tag-streaming-ratings","tag-tv-ratings","tag-ufc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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