{"id":2059,"date":"2026-06-18T12:35:14","date_gmt":"2026-06-18T12:35:14","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=2059"},"modified":"2026-06-18T12:35:14","modified_gmt":"2026-06-18T12:35:14","slug":"pizza-power-first-official-teenage-mutant-ninja-turtles-pizzeria-opens-in-l-a","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=2059","title":{"rendered":"Pizza Power! First Official \u2018Teenage Mutant Ninja Turtles\u2019 Pizzeria Opens in L.A."},"content":{"rendered":"
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\n\tThe IP-oriented restaurateur Andy Nguyen, who\u2019s previously opened concepts based on Hello Kitty and Sonic the Hedgehog, has spent more than a decade chasing his \u201cdream project\u201d: producing a Teenage Mutant Ninja Turtles pizzeria. After years of indifference and then false starts with the rights holders at Viacom, he\u2019s now partnered under the new ownership at Paramount \u2014 which has a pair of TMNT franchise films slated for 2027 and 2028 \u2014 on a themed restaurant, which debuts June 20 along Santa Monica\u2019s Third Street Promenade. \u201cI finally got that green light,\u201d he says, seemingly himself still shell-shocked.<\/p>\n

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\n\tNguyen\u2019s bodacious vision is a restorationist adaptation, ignoring the live-action amphibians of more recent years in favor of exulting in the aesthetics of the 1987 animated series. \u201cI call it the \u2018Millennial Turtles,\u2019\u201d he says. \u201cThose original cartoons, the way they were drawn, there\u2019s a sense of fun that just brings you happiness.\u201d<\/p>\n

\nJosh Silverman, Paramount\u2019s president of global products and experiences, refers to the 1987 series\u2019 look as \u201ca keystone piece of creative\u201d for the franchise and notes that \u201cthere\u2019s a term we use: \u2018new-stalgia.\u2019 It\u2019s new for kids but nostalgic for adults, often their parents.\u201d<\/p>\n

\n\tSilverman\u2019s division has 32 Bubba Gump Shrimp Co. locations. (Paramount distributed Forrest Gump<\/em>.) The studio\u2019s planning to open two more TMNT pizzerias by the end of the year, in Sao Paolo and Mexico City. \u201cThey\u2019re spiritually the same, also based on the \u201987 animation.\u201d<\/p>\n

\n\tParamount\u2019s core belief is that brand extensions \u2014 including, in the current vernacular, immersive experiences such as restaurants \u2014 can\u2019t be exploitative. \u201cIt needs to be a brand deposit, not a brand withdrawal,\u201d as Silverman puts it.<\/p>\n

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\n\tTo that end, Nguyen brought in pizza consultant Angelo Womack to advise on the pies. \u201cIf we weren\u2019t going to be in New York, we needed a New York pizzeria chef to help us build a true product,\u201d he says, adding: \u201cWe don\u2019t want this to be a novelty gimmick. This place can\u2019t just look cool. The food is the surprise element. It\u2019s good<\/em>. We know we need to beat expectations. Otherwise, fans crush you.\u201d<\/p>\n

\n\tA vet of the acclaimed Brooklyn pizzeria Roberta\u2019s, Womack explains that the challenge with this project is \u201cwanting to please everyone from the pizza snobs to the Ninja Turtles snobs \u2014 excuse me, maybe we call them both \u2018connoisseurs.\u2019\u201d The resultant Santa Monica TMNT pizzeria is most inspired by New York City cult favorites Scarr\u2019s, Mama\u2019s TOO! and Brooklyn DOP. (The Shredder\u2019s Revenge, with its spicy mix of pepperoni, jalapenos and Mike\u2019s Hot Honey, is an ode to the Scarr\u2019s staple Hotboi.)<\/p>\n

\n\tUnder Womack, the cheese is Grande, the tomatoes are California Stanislaus, the flour from King Arthur and the local water pH-balanced to match Manhattan. There\u2019s no single leaf of basil on a slice. \u201cI couldn\u2019t see Donatello eating that,\u201d he says, \u201cand kids don\u2019t want to see it.\u201d But bright green basil-infused olive oil does feature in the TCRI pie. \u201cIt looks like TCRI glowing ooze,\u201d Womack says, referring to the radioactive mutagen from the TMNT universe.<\/p>\n

\n\tA key creative challenge was thinking through the cheese. \u201cThe pizza affiliated with the Turtles is a cartoon pizza,\u201d Womack says. \u201cIt\u2019s a super-stretchy pull. Does that make good New York-style pizza? Not really. Pizza is about the balance of tomato and cheese. In real life, you don\u2019t want it to be overloaded with cheese.\u201d That said, he knows there\u2019s an experiential satisfaction for some visitors, no matter the practicality. \u201cSo, we\u2019re making an option for guests to cheese it up. If the guest wants it, we want to give it to them.\u201d<\/p>\n

Read more Sarah Jessica Parker, Jessica Alba and K-Pop Stars Debut in Fendi\u2019s Baguette Campaign<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Paramount Brings ‘Teenage Mutant Ninja Turtles’ Pizzeria To Santa Monica<\/p>\n","protected":false},"author":1,"featured_media":2058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[549,1578,1701,1702],"class_list":["post-2059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-dining","tag-food-and-restaurants","tag-josh-silverman","tag-teenage-mutant-ninja-turtles"],"yoast_head":"\nPizza Power! 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