{"id":2057,"date":"2026-06-18T11:35:43","date_gmt":"2026-06-18T11:35:43","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=2057"},"modified":"2026-06-18T11:35:43","modified_gmt":"2026-06-18T11:35:43","slug":"reelshort-partners-with-philippines-globe-in-latest-step-in-southeast-asia-expansion","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=2057","title":{"rendered":"ReelShort Partners With Philippines\u2019 Globe in Latest Step in Southeast Asia Expansion"},"content":{"rendered":"
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\n\tReelShort, the U.S.-based microdrama app that has become one of the format\u2019s global leaders, has struck a distribution deal with Globe, a major Philippine telecom operator. The pact is ReelShort\u2019s second Southeast Asian carrier tie-up in two months, as it aggressively pursues the region\u2019s mobile-first audiences. The partnership, unveiled at the APOS conference in Bali, will fold ReelShort\u2019s library of soapy, bite-sized dramas into Globe\u2019s offering for Filipino customers.<\/p>\n

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\n\tGlobe, whose principal shareholders are the Philippines\u2019 Ayala Corp. and Singapore\u2019s Singtel, will open ReelShort up to its subscribers in a market that consistently ranks among the world\u2019s heaviest users of mobile internet. The deal was brokered by AR Global Media Network, which ReelShort has named its exclusive distribution representative in Southeast Asia.<\/p>\n

\n\tThe Globe pact echoes ReelShort\u2019s first moves in the region in April, when it teamed with Thailand\u2019s AIS \u2014 bundling a co-branded, steeply discounted subscription into the carrier\u2019s mobile plans. For a service built on impulse viewing, telco deals buy instant reach and built-in billing in price-sensitive markets where persuading users to sign up directly can be hard. In Thailand, the AIS add-on was priced at about $1 a month, against ReelShort\u2019s standard rate of roughly $17.50.<\/p>\n

\n\t\u201cFollowing the tremendous response we received in Thailand, partnering with Globe in the Philippines is a significant milestone in our regional growth strategy,\u201d said Joey Jia, CEO of Crazy Maple Studio, ReelShort\u2019s parent company.<\/p>\n

Read more Sarah Jessica Parker, Jessica Alba and K-Pop Stars Debut in Fendi\u2019s Baguette Campaign<\/a><\/p>\n

\n\tFounded in 2022, ReelShort says it reaches more than 70 million monthly users across 100-plus countries, with a library of nearly 3,000 titles built on the genre\u2019s staples \u2014 billionaire romances, revenge sagas and cliffhanger-driven melodrama. (One revenge hit, Bound by Honor<\/em>, has drawn hundreds of millions of views, the platform says.) ReelShort made its name selling reasonably well-produced, English-language microdramas to Western audiences, a contrast to the Chinese platforms that pioneered the form. Crazy Maple Studio is headquartered in Silicon Valley but counts China\u2019s COL Group as its largest outside shareholder, at a stake of roughly 49 percent.<\/p>\n

\n\tThe Southeast Asian push sees ReelShort face a crowded field, with China\u2019s DramaBox its closest rival, as the top microdrama players rush to grab market share in fast-growing mobile markets. For all the breakneck user growth, though, the microdrama business has yet to prove broadly profitable, with heavy outlays on content and marketing weighing on many operators.<\/p>\n

\n\tFor Globe, the deal extends a content-bundling strategy meant to keep mobile subscribers engaged beyond connectivity.<\/p>\n

Read more Hollywood Names Surface in Peter Thiel-Backed, Invite-Only Society<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The leading microdrama platform’s tie-up with the Philippine telco, unveiled at APOS, comes just two months after a similar deal with Thailand’s AIS.<\/p>\n","protected":false},"author":1,"featured_media":2056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1586,64,2],"class_list":["post-2057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-apos","tag-asia","tag-international"],"yoast_head":"\nReelShort Partners With Philippines\u2019 Globe in Latest Step in Southeast Asia Expansion - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=2057\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ReelShort Partners With Philippines\u2019 Globe in Latest Step in Southeast Asia Expansion - 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