{"id":1976,"date":"2026-06-17T11:35:42","date_gmt":"2026-06-17T11:35:42","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1976"},"modified":"2026-06-17T11:35:42","modified_gmt":"2026-06-17T11:35:42","slug":"regional-streamers-viu-and-iqiyi-team-up-on-southeast-asia-bundle","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1976","title":{"rendered":"Regional Streamers Viu and iQIYI Team Up on Southeast Asia Bundle"},"content":{"rendered":"
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\nStreaming bundles are coming to Asia! Viu and iQIYI are teaming up on a single streaming subscription across Southeast Asia, pairing the former\u2019s Korean-led catalogue with the latter\u2019s Chinese and local-language slate. The bundle, a joining of forces in one of the world\u2019s most cutthroat streaming markets, was unveiled from a stage Wednesday morning,during a panel with the two services\u2019 executives at the APOS conference in Bali. <\/p>\n

Read more Locarno\u2019s Inaugural Open Doors Connect: Meet the Four Participants and Their Sponsors<\/a><\/p>\n

\n\tThe bundled plan will launch in the second half of 2026 across Indonesia, Thailand, the Philippines and Malaysia, the executives said.<\/p>\n

\n\tUnder the deal, both services will be billed together but consumed separately, and sold directly through the Viu and iQIYI International websites. The pairing was pitched as complementary: Viu brings the Korean dramas that have anchored its regional rise, along with Chinese series, Southeast Asian productions, its Viu Original slate and Viu Shorts microdramas, while iQIYI adds Chinese dramas and films, anime, variety shows and a growing roster of local-language originals \u2014 among them the Thai drama Khemjira<\/em>, the Indonesian drama The Other Sister<\/em> and the variety show Running Man Thailand<\/em>.<\/p>\n

\n\tThe new partners didn\u2019t reveal pricing for the bundled subscription.<\/p>\n

\n\t\u201cAsian content is at the heart of what our audiences love,\u201d said Janice Lee, Viu\u2019s CEO and managing director of PCCW Media Group, adding that \u201cgreat Asian content should be more accessible.\u201d<\/p>\n

\n\tYang Xianghua, who heads iQIYI\u2019s overseas business, called the bundle \u201ca pivotal milestone in our overseas business in Southeast Asia,\u201d built on \u201ccombining our highly complementary libraries into a unified subscription.\u201d<\/p>\n

Read more BBC to Cut 550 Jobs, Eye More Staff Reductions, Slash Content Spend by $107M, \u201cReview\u201d Channels<\/a><\/p>\n

\n\tSoutheast Asia is among the toughest streaming markets anywhere \u2014 a wildly diverse, price-sensitive, piracy-prone region of more than 600 million people where Netflix, Disney+ and Amazon\u2019s Prime Video battle deep-pocketed local and regional players. The region has seen several locally targeted streaming services flame out over the years, from the Singtel-backed Hooq to the once-hyped iflix.<\/p>\n

\n\tThe new bundle should help the two mid-tier services pool catalogues and blunt churn while minimizing the onerous cost of trying to compete on spending with the global giants.<\/p>\n

\n\tViu, controlled by Hong Kong\u2019s PCCW with France\u2019s Canal+ as a major shareholder, has built an impressively lasting presence across Asia, the Middle East and Africa on a dual model of advertising and subscriptions. iQIYI, the NASDAQ-listed Chinese streaming giant, has turned to overseas markets like Southeast Asia for growth as the fiercely competitive home market has matured.<\/p>\n

\n\tThe move also follows a broader trend of stand-alone streaming apps giving way to bundling and partnerships \u2014 among them Disney+\u2019s recent deal with CJ ENM\u2019s TVing in Japan, and Viu\u2019s own prior bundle with HBO Max, launched in Southeast Asia last year.<\/p>\n

Read more Katie Dippold Discusses Her Two-Decade Road to \u2018Widow\u2019s Bay\u2019 \u2014\u00a0and How Its Future Looks<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Announced at Bali’s APOS conference, a single subscription will soon pair Viu’s Korean-led library with iQIYI’s Chinese and local-language slate across four markets.<\/p>\n","protected":false},"author":1,"featured_media":1975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1586,64,2],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-apos","tag-asia","tag-international"],"yoast_head":"\nRegional Streamers Viu and iQIYI Team Up on Southeast Asia Bundle - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=1976\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regional Streamers Viu and iQIYI Team Up on Southeast Asia Bundle - 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