{"id":1960,"date":"2026-06-17T06:35:44","date_gmt":"2026-06-17T06:35:44","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1960"},"modified":"2026-06-17T06:35:44","modified_gmt":"2026-06-17T06:35:44","slug":"wendy-freedman-founder-of-beloved-vintage-boutique-polkadots-and-moonbeams-dies-at-66","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1960","title":{"rendered":"Wendy Freedman, Founder of Beloved Vintage Boutique Polkadots and Moonbeams, Dies at 66"},"content":{"rendered":"
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\n\tWendy Jill Freedman, founder of the beloved West Hollywood vintage boutique Polkadots and Moonbeams with clients like Julia Roberts, Drew Barrymore and Lily Collins, has died. She was 66.<\/p>\n

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\n\tFreedman died Friday in Santa Monica after a long battle with breast cancer.<\/p>\n

\n\tFor more than four decades, Freedman built Polkadots and Moonbeams into a fashion institution for customers and costume designers alike, supplying pieces from productions including Emily in Paris<\/em>, Modern Family<\/em>, This Is Us<\/em> and The Marvelous Mrs. Maisel<\/em>. \u202f<\/p>\n

\n\tBorn on June 26, 1959, in Chicago, Freedman\u2019s sense of fashion was heavily influenced by her mother and grandmother, who were lovers of couture and vintage finds.<\/p>\n

\n\t\u201cThe dichotomy between my couture mother and my treasure hunting grandmother, helped me realize the disparity in the market for wearable vintage fashion in West Hollywood,\u201d Freedman said in a past interview.<\/p>\n

\n\tFreedman attended Evanston Township High in Illinois, before graduating from the University of Southern California Marshall School of Business. She opened her boutique in her early twenties with a $3,000 loan from her grandmother.<\/p>\n

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\n\tFreedman first opened her boutique in 1982 on 3rd St. in West Hollywood. Drawn to the neighborhood\u2019s small business and community, Freedman saw a market for vintage fashion to blossom. Since the store\u2019s opening, Freedman\u2019s commitment to the success of her business transformed the boutique into an industry staple.<\/p>\n

\n\t\u201cShe took a chance on herself and created something extraordinary,\u201d Freedman\u2019s son, Milo Borsuk, wrote in a statement on her boutique\u2019s website. \u201cMore than 40 years later, while nearly every storefront around her changed, Polkadots & Moonbeams remained the store of 3rd St.\u201d<\/p>\n

\n\t\u201cFor more than 45 years, she made every person who walked through the doors of Polkadots & Moonbeams feel like the center of the universe,\u201d Milo added. \u201cShe had this extraordinary gift for seeing people \u2014 not just how they looked, but how they wanted to feel.\u201d<\/p>\n

\n\tFreedman is survived by her sons, Milo and Dave Borsuk; her life partner, Vincent DiNunzi; her brother, Craig Freedman; and her stepsiblings, Dave Cohen, Julie Cohen and Dan Cohen.<\/p>\n

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Wendy Jill Freedman, the founder of vintage boutique Polkadots and Moonbeams, has died. 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