{"id":1934,"date":"2026-06-16T20:09:24","date_gmt":"2026-06-16T20:09:24","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1934"},"modified":"2026-06-16T20:09:24","modified_gmt":"2026-06-16T20:09:24","slug":"directors-guild-of-canada-calls-for-ai-protections-efficiency-is-not-creativity","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1934","title":{"rendered":"Directors Guild of Canada Calls for AI Protections: \u201cEfficiency Is Not Creativity\u201d"},"content":{"rendered":"
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\n\tThe Directors Guild of Canada has come out against the use of artificial intelligence not recognizing and protecting the rights of content creators. <\/p>\n

Read more FlightStory Founder Georgie Holt Says Storytelling Is About Data<\/a><\/p>\n

\n\t\u201cA creative work is not simply a product designed to fill a platform, feed an algorithm, or capture attention before disappearing into an endless digital stream. Art is an act of creative expression,\u201d the DGC said in a of Human Creativity issued during the Banff World Media Festival, where Canadian content producers, funding politicians and regulators are discussing the future of the country\u2019s media sectors in an AI age.<\/p>\n

\n\tThe guild said its membership, which includes directors, editors, craftspeople and other key people on film and TV sets, help shape the work audiences view and experience.<\/p>\n

\n\t\u201cBut efficiency is not creativity. Automation is not collaboration. Prediction is not imagination. AI systems are trained on what already exists. Human creativity imagines what does not. Creative decisions are shaped not only by data, but by empathy, ethical judgment, lived experience, and creative instinct. Creative works matter because they are shaped by people who are imperfect, contradictory, emotional, and alive. Humanity is not a flaw in the creative process. \u201cIt is the point,\u201d the DGC manifesto asserted.<\/p>\n

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\n\tCanadian film and TV producers are increasingly adopting AI in their pipelines for cost and time savings, even as they voice concerns for job losses and IP theft. The DGC insisted AI challenges extend beyond economics and jobs to questions of authorship, artistic expression and the future of storytelling.<\/p>\n

\n\t\u201cWe therefore affirm that every creative worker\u2019s rights, including consent, attribution and control over their work, must be recognized and protected. No member of this guild should discover that their role or work has been handed to a machine after the fact,\u201d the guild argued. The DGC insisted art is not mere \u201ccontent,\u201d but an expression of human experience not designed to serve algorithms and audience engagement solely.<\/p>\n

\n\t\u201cTechnology must remain in service to humanity, not the other way around. Human creativity is not an inefficiency to be optimized away. Storytelling is one of humanity oldest and most powerful forms of expression, and we must ensure that the people who create artistic works continue to shape the future,\u201d Warren P. Sonoda, DGC national president, added in a statement.<\/p>\n

Read more Jeremy Allen White Says He Didn\u2019t Hear Jeremy Strong\u2019s Mark Zuckerberg Voice Until \u2018Social Reckoning\u2019 Trailer: \u201cWe Were Totally Separate\u201d<\/a><\/p>\n

\n\tThe Banff World Media Festival continues through Wednesday. \u00a0<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Reps for creatives on Canadian film and TV sets issued a manifesto at the Banff World Media Festival.<\/p>\n","protected":false},"author":1,"featured_media":1933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[760,469,1615,127,2],"class_list":["post-1934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-artificial-intelligence","tag-canada","tag-directors","tag-film","tag-international"],"yoast_head":"\nDirectors Guild of Canada Calls for AI Protections: \u201cEfficiency Is Not Creativity\u201d - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=1934\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Directors Guild of Canada Calls for AI Protections: \u201cEfficiency Is Not Creativity\u201d - 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