{"id":1830,"date":"2026-06-15T12:06:01","date_gmt":"2026-06-15T12:06:01","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1830"},"modified":"2026-06-15T12:06:01","modified_gmt":"2026-06-15T12:06:01","slug":"inside-peacocks-big-bet-on-vertical-video-and-mobile-content-exclusive","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1830","title":{"rendered":"Inside Peacock\u2019s Big Bet on Vertical Video and Mobile Content (Exclusive)"},"content":{"rendered":"
\n<\/p>\n
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\n\tOn Monday, Peacock will debut original shows unlike anything the NBCUniversal-owned streaming platform has ever launched before\u2026 vertical microdramas, brought to you by Bravo.<\/p>\n

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\n\tThe unscripted vertical series, called Campus Confidential<\/em>, is part of a major mobile content push by Peacock, which is leaning into vertical video and made-for-phone experiences as it tries to carve out more engagement from loyal users.<\/p>\n

\n\t\u201cWe\u2019re trying to give people reasons to open up our app every single day, and we know the value of one incremental hour per user per month, we know the value of a user who spends one more day on our platform,\u201d says Matt Strauss, the chairman of NBCUniversal Media Group, in an interview with The Hollywood Reporter<\/em>. \u201cWe\u2019re being very surgical, identifying the fandoms that we believe we can super serve, and how do we drive and generate more of that share of time by ensuring that we are the absolute best destination for these fans to want to spend more of their video calories on Peacock.\u201d<\/p>\n

\n\tThe result has been a slew of experiments and bets: Live vertical sports content from the NBA and FIFA World Cup, clips, mobile games like Law & Order <\/em>and Jeopardy! Today<\/em>, and Shop What Happens<\/em>, a vertical live series with click-to-buy capabilities. And yes, that original programming, starting with those Bravo microdramas.<\/p>\n

\n\t\u201cIf you think about microdramas, essentially, microdramas are very soap opera-esque, and one could argue that Bravo and these docusoaps are sort of the current iteration, or at least a close cousin to the legacy soap opera,\u201d says Liz Jenkins, chief business officer for NBCUniversal Entertainment. \u201cPeacock is one piece of NBCUniversal\u2019s flywheel, and our IP and our franchises are the things that fuel that flywheel, and I think storytellers and IP come first, but we should show up where and how audiences are consuming content, and so I think obviously with an increasing amount of consumption happening on the mobile device, it\u2019s important that we show up there in a format that is organic or authentic to that.\u201d<\/p>\n

\n\tBut Peacock has also started to quietly license select microdramas from ReelShort, which Strauss frames as being about building an ecosystem where people get used to watching vertical video content, betting that the acquired programs can complement its originals.<\/p>\n

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\n\tThe company is also leaning into advanced tech, including an AI-powered Andy Cohen who will guide viewers through Bravo clips, and advanced tech that automates the process of converting live and on-demand video from a horizontal format to vertical.<\/p>\n

\n\t\u201cWe\u2019ve designed this in a way that it could be extrapolated to any large catalog of programming, like imagine The Office<\/em> being an experience, or SNL<\/em>,\u201d Strauss says. \u201cSo when you combine these four elements of clips, live vertical video, originals and innovation, you know this is not something that happened overnight.\u201d<\/p>\n

\n\tAnd THR <\/em>has learned that this month Peacock will launch a dedicated vertical video feed, first based on clips, before Your Bravoverse is added later this summer. Disney+ and Netflix have also significantly refreshed their vertical video offerings in recent months, and Peacock, like those platforms, views the move as key to growing their IP.<\/p>\n

\n\t\u201cThe interesting thing about IP and these franchises and that emotional connection is they stand the test of time,\u201d Jenkins says. \u201cThese franchises, big IPs, have lasted for decades and decades and survived lots of different cycles of innovation and expansion of these platforms. So for us, yes, of course, it\u2019s about driving engagement and that sort of thing, but it\u2019s more than that. It is how do you continue to nurture and extend the health relevance of these franchises and deliver fans what they need?\u201d<\/p>\n

\n\tFans, it turns out, use their phones for content too. Peacock just wants to meet them where they are.<\/p>\n

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Inside Peacock’s vertical video push with microdramas and Bravo content and live sports.<\/p>\n","protected":false},"author":1,"featured_media":1829,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[991,1555],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-nbcuniversal","tag-vertical-video"],"yoast_head":"\nInside Peacock\u2019s Big Bet on Vertical Video and Mobile Content (Exclusive) - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=1830\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Peacock\u2019s Big Bet on Vertical Video and Mobile Content (Exclusive) - 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