{"id":1256,"date":"2026-06-05T13:07:13","date_gmt":"2026-06-05T13:07:13","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1256"},"modified":"2026-06-05T13:07:13","modified_gmt":"2026-06-05T13:07:13","slug":"the-man-who-invented-marilyn","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1256","title":{"rendered":"The Man Who Invented Marilyn"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n<em>In the spring of 2025, my co-author, Mark A. Fortin, and I began work on <\/em>The Marilyn Monroe Century<em>, a book that would detail the friendship and collaboration between my German immigrant grandfather, Bruno Bernard, one of Hollywood\u2019s premier golden age photographers, and the woman the world would come to know as Marilyn Monroe. Digging through Bruno\u2019s archives, we found endless handwritten transcripts of my grandfather\u2019s conversations with Monroe. What we learned was that the duo conspired, together, to create the bombshell image that would eventually secure her fame. At the start of his entries on Monroe in September 1945, the paint on his \u201cBernard of Hollywood\u201d sign for his Sunset Boulevard photo studio was still fresh; his years trying to break into the industry as an actor or director had led to his becoming a photographer for the families of studio heads, then hopeful actors. He had only just opened his storefront when he first saw the woman who would capture his imagination before she captured ours. Toward the end of his life, in the 1980s, Bruno would draw from those diary entries to recollect the fateful encounter:<\/em>\n<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=1254\">UTA\u2019s U.K. Head Moderated a Hospitality Panel at SXSW London: Here\u2019s Why<\/a><\/p>\n<p>\n\tMy first photographic session with Marilyn Monroe took place four decades ago, but I still recall it as vividly as if it were yesterday. The events leading up to our first meeting and our many subsequent sessions were so unusual as to set them apart from any normal studio sittings.<\/p>\n<p>\n\tIt was a morning in late September 1945. The Indian summer temperature had made the thermometer\u2019s mercury climb up over 90 degrees. A 10 o\u2019clock appointment with my dentist, Leon Lazar, for some root canal treatment put me in a somewhat depressed mood. The voluble Leon, an old acquaintance of mine, sought to distract me from his bloody plumbing with a constant stream of glib conversation about the latest crop of glamour girls who had passed through the door of my Sunset Strip studio.<\/p>\n<p>\n\tRolf, his big, beautiful German shepherd and only companion in the Mexican-style bungalow, came bounding into the front room and corroborated his master\u2019s statement by licking my hands. Rolf and I had become good pals since I occasionally had used him as a model for the fee of a few pounds of horse meat.<\/p>\n<p>\n\tAfter this reassuring farewell from the two lonely bachelors, I groggily left the office and began to slowly make my way up to my studio located a few blocks west.<\/p>\n<p>\n\tA dazzling vision instantly sidetracked me: A teenager with a voluptuous figure and all the curves in the right places wriggled by with the kind of undulating movements I had previously seen practiced only by [burlesque dancer] Tempest Storm on the stage apron of the Burbank Theater on Main Street.<\/p>\n<p>\n\tThe innocent, childlike face with the translucent peaches-and-cream complexion definitely contradicted my first impression \u2026 yet the provocative juxtaposition of this angelic countenance with one helluva figure aroused my professional hunter\u2019s instinct, which was always on the lookout for fresh material for my cover work and photography\u00a0books.<\/p>\n<p>\n\tI found [my] arm waving and my mouth whistling the lovely vision to a halt. This unconventional and rather rude method of discovering new photogenic talent was for me, I am sorry to admit, very much like the conditioned reflexes of the famous Pavlovian dogs. To my pleasant surprise, Little Red Riding Hood didn\u2019t seem to mind. She instantly turned around, radiating a warm and friendly smile in my direction as if she were accustomed to this type of attention.<\/p>\n<p>\n\tAs I was about to introduce myself by giving her my calling card as a professional excuse for my puerile behavior, I was overtaken by Rolf, who, losing no time with verbal foreplay, put his paws on her shoulders and licked her face. In my bedraggled state of mind, I had forgotten my golf cap, and Leon, opening his front door to call me, had inadvertently let Rolf out, giving him his chance to outdo me. From the girl\u2019s tender reaction to Rolf, it was obvious she must be an animal lover. Though I found myself relegated to second place, I used this deus ex machina for a now more diplomatic approach by introducing the two of us: \u201cPardon me, Miss, for so rudely interrupting your walk, but Rolf and I are equally fascinated by you. I don\u2019t know what his excuse is, but my interest is strictly professional. I happen to be a commercial photographer here on the strip, and I\u2019m always on the lookout for new, fresh faces for modeling.\u201d<\/p>\n<p>\n\tThe attractive stranger seemed to ignore me, focusing all her attention on my canine teammate, whom she petted lovingly. Her complexion made her a walking advertisement for Ivory soap, and her schoolgirl face was framed by naturally curly, shoulder-length tresses like Jeanie with the light brown hair [from the Stephen Foster song]. I decided to intensify my pitch: \u201cYou would definitely be good cover material, and I\u2019d enjoy making a few test shots of you. My studio is just a few blocks from here.\u201d With these words, the photographer in me took charge, and I offered her my card. The mention of a cover proved to be the code word, triggering the attention of the girl who introduced herself in a childlike whisper as Norma Jeane Dougherty.<\/p>\n<p>\n<em>Bernard and the young model-to-be took their chat over to the lunch counter at the Thrifty drugstore to discuss Norma Jeane\u2019s life as a married factory girl \u2014 and their shared histories of desperate childhoods spent in orphanages. <\/em><\/p>\n<p>\n\tLike a volcano slowly erupting, she began to communicate to me her life story in a low whisper. She was an orphan and had never known her father. Her mother had been institutionalized in Norwalk, California, and had passed away there. Norma Jeane was reared in a number of unfriendly foster homes until she was sent at the age of 9 to a Los Angeles orphanage. There, she had to wash dishes and clean toilets to earn a few nickels of pocket money. A friend of her mother, Grace McKee, who later became Mrs. Goddard, rescued her from the orphanage when she was 11 years old [<em>Bruno is mistaken in his text; Norma Jeane\u2019s actual age at the time was 9<\/em>] and took her into her home, then later sent her to live with her aunt, Miss Ana Lower, in Brentwood. At the ripe old age of 16, Norma Jeane had married Jim Dougherty, the handsome son of the Goddards\u2019 neighbors, but had moved back with Miss Lower after Jimmy enlisted in the Merchant Marines.<\/p>\n<p>\n\t\u201cIf it makes you feel any more at ease, I was brought up in an orphanage, too, after I was 12. And that, although I was not an orphan. My father came home from World War I with a serious case of asthma affecting his lungs, from which he did not recover. And my mother was ailing herself and had neither the strength nor means to provide for a family of seven. So, a social agency referred me and my brother Heinz to the Baruch-Auerbach Orphanage in Berlin, and this proved to be a blessing in disguise for both of us, though the word \u2018orphanage\u2019 had a traumatic effect on me for a long time.\u201d<\/p>\n<p>\n\tThis bit of information from my own past was received with a silence more eloquent than words. Her eyes filled. We were on the same spiritual wavelength. From that moment on, I became her big brother and father confessor.<\/p>\n<p>\n<em>The fast friends \u2014 who shared not only similar pasts but also a burning determination to succeed \u2014 devised a plan to meet the following Tuesday for an introductory photo shoot where each would see what the other was bringing to the table. Neither expected just how smooth their collaboration would be. <\/em><\/p>\n<p>\n\tAt 6 o\u2019clock sharp the following Tuesday morning, a dilapidated black Ford ground to a halt in front of my studio at 9055 Sunset Blvd. This was still the pure Norma Jeane period \u2014 all the psychological garbage dug up by her analysts concerning her compulsive tardiness was in the future.<\/p>\n<p>\n\tTwenty minutes later, we were in Griffith Park, and I began unpacking my camera equipment in front of the iron girders of the Observatory.<\/p>\n<p>\n\t\u201cLet\u2019s start with your multicolored, two-piece swimsuit,\u201d I suggested.<\/p>\n<p>\n\tBefore I had finished putting my unwieldy 5\u00d77 Eastman camera on its tripod, Norma Jeane emerged from her large beach towel, ready for action. I started giving directions: \u201cWould you please climb up on the front girder so I can get a better angle on your legs, Angel?\u201d<\/p>\n<p>\n\t\u201cOh, you want to make a Varga girl out of me,\u201d Norma Jeane commented knowingly. \u201cAll legs and a shrunken head. I know what you\u2019re up to, Mr. Bernard!\u201d<\/p>\n<p>\n\tSlowly I began to notice how she took the direction away from me by contorting her body, urging me to press the shutter before she would lose a strenuous pose. Her enthusiasm and tenacity were infectious, but when, after three hours of almost continuous shooting, I was ready to call it a day, she was still fresh as a daisy and pleaded for a few more shots because she had \u201cjust gotten an idea.\u201d<\/p>\n<p>\n\tThis is why I christened her the original \u201cone-more girl,\u201d in harmony with us cameramen who always needed \u201cone more for protection.\u201d Her instinct for the requirements of the camera, when coupled with an almost acrobatic body flexibility and lightning-like change of facial expression, made her a textbook example of what is photographic beauty as compared to natural beauty.<\/p>\n<p>\n<em>Over many a lunch at Barney\u2019s Beanery or Hamburger Hamlet, Bruno and Norma Jeane grew closer. Of one such meeting, Bruno wrote:<\/em><\/p>\n<p>\n\t\u201cWhat sign were you born under?\u201d she asked me with childlike curiosity.<\/p>\n<p>\n\t\u201cDon\u2019t tell me you\u2019re an astrology freak! Do you really believe all that stuff in the newspaper columns, along with millions of other deluded people?\u201d I asked kiddingly.<\/p>\n<p>\n\t\u201cCome on,\u201d she pleaded, looking irresistible. \u201cI don\u2019t believe in it hook, line and sinker, but there must be something to it if people have believed in it for thousands of years, like the old Egyptians.\u201d<\/p>\n<p>\n\t\u201cOkay, whiz kid, have it your way. I was born on the second of February, which makes me an Aquarius.\u201d<\/p>\n<p>\n\t\u201cI had a hunch you would be!\u201d Norma Jeane was jubilant. \u201cYou\u2019re a humanitarian, like President Roosevelt!\u201d<\/p>\n<p>\n\t\u201cBut I found out recently that my rising star is Scorpio. Does that go well together with your stellar constellation? But all kidding aside, what\u2019s your birthday?\u201d<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=1252\">Michael Rainey Jr.\u00a0and\u00a0Joseph Sikora\u00a0to Reprise Tariq and Tommy Roles in New Series \u2018Power: Legacy\u2019<\/a><\/p>\n<p>\n\t\u201cJune 1st, 1926.\u201d She drew out each number of the date as if basking in her youth. \u201cIn any case,\u201d she continued earnestly, \u201cyour ascendant is Scorpio, and Scorpio goes very well with Gemini.\u201d<\/p>\n<p>\n\tI couldn\u2019t keep the irony out of my voice as I asked: \u201cDoes that mean you need a detailed chart on me before you\u2019ll let me take some test shots?\u201d<\/p>\n<p>\n\t\u201cNo, seriously, Mr. Bernard. Don\u2019t you know that Aquarians can be really helpful to Gemini people?\u201d<\/p>\n<p>\n\t\u201cThat means the stars seem to bless our chance meeting \u2026\u201d<\/p>\n<p>\n\tI wanted to conclude this part of our conversation but was interrupted.<\/p>\n<p>\n\t\u201cThere\u2019s no such thing as chance; it\u2019s all preordained,\u201d she replied. \u201cLike kismet.\u201d<\/p>\n<p>\n<em>Bruno\u2019s role in Monroe\u2019s ascent went largely unnoticed thanks to his refusal to participate in the tornado of gossip and tell-alls that followed her death; when he finally began to speak about Monroe on talk shows such as San Francisco\u2019s <\/em>People Are Talking <em>in<\/em><em> the mid-1980s, he was loath to join the \u201ckiss and tell\u201d club, stating that \u201cmost of those who insisted they made her\u201d \u2014\u201dmade\u201d meaning slept with \u2014 were pretenders to some imagined throne. His diaries, by turn affectionate and clinical, make plain how the coaching and encouragement he gave the young starlet proved invaluable in her early\u00a0days.<\/em>\n<\/p>\n<p>\n\tI drove Norma Jeane to Aunt Ana\u2019s home on Nebraska Avenue in West Los Angeles. After some minutes of silence in which she seemed to be reassembling her thoughts, she picked up where we had left off at the Beanery: \u201cThis divorce thing \u2014 the sooner I get it over with, the better for both of us. Naturally, I\u2019ll lose my allowance from him, and that\u2019s why I asked you before whether you think I can cut the mustard as a model.\u201d<\/p>\n<p>\n\tShe became tongue-tied, her eyes pleading. After another short silence I told her, \u201cAs far as your ability as a model is concerned, I haven\u2019t the slightest doubt that you\u2019ll make it.\u201d<\/p>\n<p>\n\tA spontaneous smack on my cheeks was my reward. \u201cCareful not to distract the driver,\u201d I exhorted her in mock irritation. \u201cThe life you take may be your own.\u201d<\/p>\n<p>\n\tWe had arrived in front of Aunt Ana\u2019s nice old two-story home.<\/p>\n<p>\n\t\u201cAre you religious, Bernie?\u201d she asked.<\/p>\n<p>\n\t\u201cNot by your standards, I\u2019m afraid. I\u2019m an avowed agnostic.\u201d<\/p>\n<p>\n\t\u201cYou\u2019re a \u2026? Does that mean you don\u2019t believe in God?\u201d<\/p>\n<p>\n\tShe looked visibly concerned about the salvation of my soul.<\/p>\n<p>\n\t\u201cI can\u2019t discuss such an important question in just a few minutes, but I\u2019ll try to clarify my position for any future conversation on this subject with a short verse by Goethe, Germany\u2019s greatest poet:<\/p>\n<p>\n<em>If I knew the road of the Lord<\/em><\/p>\n<p>\n<em>I would love to follow it <\/em><\/p>\n<p>\n<em>Were someone to lead me to the House of Truth<\/em><\/p>\n<p>\n<em>By God, I\u2019d never leave it again.<\/em>\u201c<\/p>\n<p>\n\tNorma Jeane had listened attentively. Then she muttered, half to herself, \u201cI wish I could speak foreign languages. But I had such poor schooling because of transferring all the time. Besides, I might be plain stupid.\u201d She giggled girlishly, fluttering her eyelashes like a kewpie doll.<\/p>\n<p>\n\t\u201cHow did you like my answer?\u201d I asked, joining her laughter with a tongue-in-cheek grin. I deliberately didn\u2019t verbalize the contradiction she so obviously expected.<\/p>\n<p>\n\tI found Norma Jeane to be a girl of high natural intelligence, and her sense of humor made her a wonderful sparring partner. She was painfully aware of her lack of formal education, and she became engaged in a lifelong attempt at filling in the gaps. Her simultaneous drive for excellence in the intellectual realm and for perfection in her profession were soon to become the overriding forces in her existence.<\/p>\n<p>\n\tBefore kissing me goodbye, she concluded our conversation pensively: \u201cI guess there is some point to being an ag \u2014 an agon \u2014 what did you call yourself again?\u201d<\/p>\n<p>\n\t\u201cAgnostic!\u201d<\/p>\n<p>\n\t\u201cAg-nos-tic,\u201d she repeated, drawing out the syllables of the new word, which she apparently wanted to include in her vocabulary from then on.<\/p>\n<p>\n\tAbout six months later, I received a postcard postmarked Las Vegas, with the brief message:<\/p>\n<p>\n\tDear Bernie,<\/p>\n<p>\n\tIn one week, I shall be a free woman.<\/p>\n<p>\n\tSee you then in Hollywood.<\/p>\n<p>\n\tLove, Norma Jeane<\/p>\n<p>\n<em>A side benefit of the Nevada detour was that Norma Jeane was able to study the performances of Vegas burlesque queen Lili St. Cyr. Attending them religiously at Bernard\u2019s insistence, she began to model her walk after \u201cMiss Swivelhips\u201d herself, this physical shift the first sign of Norma Jeane\u2019s determination to mold herself into a bombshell. She was so successful at it, in fact, that when she next appeared in his Sunset studio doorway, Bernard hardly recognized her.<\/em>\n<\/p>\n<p>\n\tThe next time Norma Jeane came to my studio, her appearance and voice had changed noticeably. Gone was the \u201cJeannie [<em>sic<\/em>] with the light brown hair\u201d and with it her childlike innocence. The new Norma Jeane had lightened her hair at the advice of her modeling agent, she explained somewhat apologetically when I looked at her in amused amazement. But my smile was not caused by her hair tint. As a glamour photographer, I knew that hair color was mostly a seasonal affair with my clients. My smile was caused by the phony tone of voice with which she opened our conversation. It reeked of voice and elocution lessons and threatened to throw an element of strangeness into our hitherto perfect personal relationship.<\/p>\n<p>\n\t\u201cAnything wrong with your throat?\u201d I couldn\u2019t help teasing her.<\/p>\n<p>\n\t\u201cNo, not a thing,\u201d she replied, apparently not noticing that I was kidding her. \u201cDon\u2019t you feel my voice has improved since the last time you saw me, Bernie?\u201d She proceeded to answer her own question. \u201cIt [had] better. It sets me back one dollar per lesson, you know, and with modeling at a low ebb right now, that\u2019s a lot of do-re-mi. I want to quit the modeling game, anyway; it\u2019s starting to bore me. It\u2019s only shadow boxing instead of the real McCoy, don\u2019t you think?\u201d<\/p>\n<p>\n\t\u201cThe real McCoy being mooo\u2019m pitchers \u2026?\u201d<\/p>\n<p>\n\tIntentionally ignoring my sarcasm, she said with a seriousness that brooked no contradiction, \u201cI want to become a star. It\u2019s been my dream since childhood, and you\u2019ve got to help me, Bernie. Didn\u2019t I read recently that \u2018professional photography has as its prime purpose selling the actor or professional performer to producers, directors and of course to the public\u2019?\u201d<\/p>\n<p>\n\tShe was reciting out of my own advertising brochure, which the theatrical agency N.C.A.C. (National Concert and Artists Corporation) had given her. \u201cYou\u2019ve got to take a few more sexy photos of me,\u201d she insisted, \u201cthat will be my \u2018open sesame\u2019 to the studios.\u201d Then she mimicked the headline of my brochure by imitating her idea of Miss Glamourpuss: with parted lips, her tongue teasing her teeth lasciviously, while half-closed eyes reinforced the irresistible come-hither look that later became her trademark.<\/p>\n<p>\n\tThe man in me did not get turned on by this performance, but the frustrated director in me cautioned her: \u201cDarling, whatever you do, never put hot on hot. That looks vulgar and would turn a real man off. Let your curves tell it all and counteract the body language with a complete look of innocence. Your eyes should be asking, \u2018Why do men look at me?\u2019 Blend waif into Venus and you\u2019ll create combustion in photos.\u201d<\/p>\n<p>\n\tMy direction sunk in, at least for this sitting, and she changed into a variety of irresistible expressions that drove casting directors and producers wild. Without losing any time, I submitted the results of our teamwork to my next-door neighbors on the strip, the clever agents of the N.C.A.C. The western director of this national agency, Helen Ainsworth, [whose office] submitted them to Ben Lyon, head of the New Talent Department at 20th Century Fox.<\/p>\n<p>\n\tThese tests had the optical impact of a natural phenomenon. After the first few feet of film, the veteran cameraman whispered to his friend Ben: \u201cNext time you bring me a dame like this, better give me advance warning so I can line my lens with asbestos.\u201d<\/p>\n<p>\n\tAnd that is how it happened that in August of 1946, Norma Jeane obtained her first seven-year contract at a starting salary of $125 per week with half-yearly raises of $25 \u2014 provided the studio would pick up its one-sided options.<\/p>\n<p>\n<em>Excerpt from <\/em>The Marilyn Monroe Century<em> (Abrams), photographs by Bruno Bernard; written by Joshua John Miller and M.A. Fortin. Text \u00a92026 Joshua John Miller.<\/em><\/p>\n<p>\n<em>This story appeared in the June 3 issue of The Hollywood Reporter magazine. Click here to subscribe<\/em>.<\/p>\n<p>Read more <a href=\"https:\/\/uspropertymoves.com\/?p=1250\">\u201cIt Was All Greek to Me\u201d: Why Producer Miranda Bailey Went Int\u2019l to Back an Indie Film From Greece<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A book excerpt details the untold story of Marilyn Monroe&#8217;s rise to fame through her collaboration with photographer Bruno Bernard.<\/p>\n","protected":false},"author":1,"featured_media":1255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,932],"class_list":["post-1256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-books","tag-marilyn-monroe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Man Who Invented Marilyn - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=1256\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Man Who Invented Marilyn - 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