{"id":1179,"date":"2026-06-04T11:08:09","date_gmt":"2026-06-04T11:08:09","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1179"},"modified":"2026-06-04T11:08:09","modified_gmt":"2026-06-04T11:08:09","slug":"warner-bros-intl-boss-wants-to-end-exclusivity-mindset-for-movies-and-tv-shows","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1179","title":{"rendered":"Warner Bros. Int\u2019l Boss Wants to End \u201cExclusivity\u201d Mindset for Movies and TV Shows"},"content":{"rendered":"
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\nWarner Bros. Discovery may be in the process of being acquired by David Ellison\u2019s Paramount Skydance, but its management is not taking its eye off the ball.<\/p>\n

Read more Disney+ EMEA Boss Touts \u201cGrowth Mode,\u201d Hike in Local Originals, Importance of Cinema Releases<\/a><\/p>\n

\n\tGerhard Zeiler, president, international and Warner Bros. Discovery (WBD) and Andrew Georgiou, president & managing director, U.K. & Ireland and sports EMEA at the company, took to the London stage on Thursday at the Enders TMT Leaders Live conference.<\/p>\n

\n\t\u201cScale is important in today\u2019s media world,\u201d Zeiler said. \u201cIf someone tells you otherwise, he is not telling you the truth.\u201d<\/p>\n

\n\tBeing well-targeted is the alternative, but being medium-sized is \u201cnot good enough\u201d in the modern day, he highlighted. And he added: \u201cTo be scaled only in one country, even in the U.S.,\u201d is also not enough anymore. <\/p>\n

\n\tZeiler also recalled on Thursday what WBD CEO David Zaslav said after the merger that created the conglomerate as it looks today, before the planned sale to Paramount Skydance. \u201cWe need to focus on great storytelling,\u201d Zeiler quoted Zaslav. And he recalled him saying: \u201cI want to produce new Harry Potter <\/em>content.\u201d The executive recalled that he and other managers thought that he would see how difficult that is, but now that company has done so and will premiere the much-anticipated Potter<\/em> series this December.<\/p>\n

Read more Netflix Euro Content Chief Talks AI and Other Regulation, Warning Rules May \u201cDictate Not Just How Much We Invest but What We Make\u201d<\/a><\/p>\n

\n\t\u201cWe have to get rid of this exclusivity mindset that many of us still have,\u201d Zeiler added. Sure, HBO Max exclusivity for several months is key for huge new releases. But otherwise, licensing and short-form content is key, the exec elaborated, even if there is some form of cannibalization. \u201cIt\u2019s always better to fragment yourself than being fragmented by others,\u201d he concluded.<\/p>\n

\n\t\u201cYes, our big theatrical films in the first six months, nine months will be exclusive on HBO Max, the House of the Dragon<\/em>s, the Euphoria<\/em>s we will not keep somewhere else,\u201d Zeiler emphasized. \u201cBut with a lot of the other programs we do, it\u2019s of importance that we also put them on other platforms, on non-traditional platforms, on YouTube \u2013 whether it\u2019s long form, whether to play in clip form, whether it\u2019s short form.\u201d<\/p>\n

\n\tZeiler also shared that the box office in the U.S. is finally looking closer to overtaking its pre-COVID take, expressing optimism he keeps hearing in the U.S. <\/p>\n

\n\tGeorgiou shared on Thursday: \u201cWe\u2019ve been really, really pleased with the way that HBO Max has landed in the U.K. We obviously track any number of different metrics, but when we look at even the ambitious targets that we had around engagement, around individuality, around view rates, brand awareness, we have done exceptionally well. \u2026 We didn\u2019t surprise ourselves with how well it\u2019s landed, especially because we were late to market.\u201d<\/p>\n

Read more Disney+ EMEA Boss Touts \u201cGrowth Mode,\u201d Hike in Local Originals, Importance of Cinema Releases<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

WBD’s international president urged am end of the exclusivity mindset, saying it’s always better to fragment yourself.<\/p>\n","protected":false},"author":1,"featured_media":1178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2,506],"class_list":["post-1179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-international","tag-warner-bros-discovery"],"yoast_head":"\nWarner Bros. 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