{"id":1177,"date":"2026-06-04T10:36:56","date_gmt":"2026-06-04T10:36:56","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1177"},"modified":"2026-06-04T10:36:56","modified_gmt":"2026-06-04T10:36:56","slug":"disney-emea-boss-touts-growth-mode-hike-in-local-originals-importance-of-cinema-releases-2","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1177","title":{"rendered":"Disney+ EMEA Boss Touts \u201cGrowth Mode,\u201d Hike in Local Originals, Importance of Cinema Releases"},"content":{"rendered":"
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\nDisney+ Europe, Middle East and Africa boss Karl Holmes highlighted 80 percent advertising revenue growth in the U.K. and what he called a \u201cleading\u201d young adult audience share among streamers in the country. \u00a0<\/p>\n

Read more Netflix Euro Content Chief Talks AI and Other Regulation, Warning Rules May \u201cDictate Not Just How Much We Invest but What We Make\u201d<\/a><\/p>\n

\n\tSpeaking at the Enders TMT (Technology, Media and Telecom) Leaders Live conference in London on Thursday, the general manager, Disney+ EMEA stressed that in the U.K., \u201cour grown-up audience is emphatically young \u2013 more so than any other streaming platform.\u201d Citing BARB in-home viewing data for the U.K., he said that \u201calmost 40 percent of viewing hours on the Disney+ platform are from 16-34s. That\u2019s higher than the equivalent for Netflix, Prime, Paramount+, Apple TV, or even YouTube.\u201d<\/p>\n

\n\tA chart he showed listed Disney+ at 39 percent, Netflix at 32 percent, Prime at 27 percent, Paramount+ at 23 percent and Apple TV at 20 percent.<\/p>\n

\n\tEmphasized the executive: \u201cThe young adult audience is one we know and understand well and has an incredibly strong affinity for the franchises and content at the heart of Disney+.\u201d <\/p>\n

\n\tTouting \u201cstrong growth across customer numbers, engagement and advertising,\u201d Holmes also told the conference: \u201cToday, we are very much in growth mode, right across the board: Our EMEA customer base\u00a0is growing fast, up by more than 25 percent since the start of 2025. Over the same period, those customers are choosing to watch more,\u00a0with growth of more than 10 percent\u00a0in average viewing per retail subscriber.\u201d<\/p>\n

And the ad tier, which launched in the U.K. in late 2023, has also been a growth engine. \u201cOur advertising business\u00a0is accelerating dramatically,\u00a0with revenue in the U.K. alone up 80 percent year-on-year,\u201d Holmes said. <\/p>\n

\n\tSince November 2023, Disney+ has launched ad-supported tiers in 15 European countries. \u201cMore than 1,000 brands have joined us on the journey so far,\u201d the exec shared. \u201cThe noise around our shows creates some great opportunities to collaborate with brands. As an example, we joined forces with Waitrose to launch a range of food inspired by Rivals<\/em> and the 1980s. You can treat yourself to a bag of steak Diane crisps, rhubarb and custard ice-cream, or perhaps a little later in the day, a spicy pineapple daiquiri!\u201d<\/p>\n

\n\tAll in all, things are going in the right direction. \u201cIt\u2019s six years since Disney+ made its debut in Europe, and I\u2019m pleased with the direction and the pace that we\u2019re setting \u2013 it\u2019s down to the creativity and hard work of our teams across the region,\u201d the exec concluded. <\/p>\n

\n\tHe also addressed how he plans to \u201ccontinue to drive growth in such a competitive marketplace,\u201d outlining three priorities. <\/p>\n

\n\t\u201cFirst and foremost, it\u2019s about bringing the best content to customers,\u201d Holmes said. \u201cThe powerful, inter-generational stories that forge deep emotional connections. That is what Disney is all about.\u201d <\/p>\n

Read more Disney+ EMEA Boss Touts \u201cGrowth Mode,\u201d Hike in Local Originals, Importance of Cinema Releases<\/a><\/p>\n

\n\tThat starts with movies. \u201cThere\u2019s no other streaming service that comes close to the strength and depth of our movie content,\u201d the exec argued, pointing out that for nine of the last 10 years, Disney has been the top studio at the EMEA box office \u2013 \u201cand our movies come to Disney+ straight after the cinemas.\u201d Among new releases coming to Disney+ this year are the likes of Zootopia 2<\/em>, Avatar: Fire and Ash<\/em>, Toy Story 5<\/em>, The Mandalorian & Grogu<\/em>, and The Devil Wears Prada 2<\/em>.\u201d Holmes used that fact to highlight \u201cthe importance of releasing our movies in cinema \u2013\u00a0because success at the box office has an impact that spreads far beyond the theatrical window.\u201d<\/p>\n

\n\tAn increase in local original fare to complement Disney+\u2019s global hits is also a key recent focus. \u201cWe are increasing the number of local originals starting now,\u201d Holmes said on Thursday. \u201cAt the end of last year, Angela Jain joined us as head of content for Disney+ in EMEA and is driving a large increase in local original greenlights across Germany, France, Spain, Italy, Poland, the Netherlands and Turkey, as well as the U.K. Starting now, Disney+ customers will start to see a greater frequency of shows from their home market, both scripted and unscripted.\u201d <\/p>\n

\n\tAs an example, he said that, \u201cwhen you\u2019ve finished the last episode of the current tranche of Rivals, <\/em>which drops tomorrow, on Monday, we\u2019ve got another brand new original for you: the already award-winning Alice & Steve<\/em>, from the makers of Baby Reindeer<\/em>.\u201d<\/p>\n

\n\tThe second strategy for continuing growth momentum is Disney\u2019s focus on \u201ca lifetime of great stories,\u201d Holmes said. \u201cI\u2019m sure many of you will remember the first time you saw a movie from Disney, Pixar, Marvel or Star Wars<\/em> at the cinema. Our position is unique, and it has been earned over a century of building our brands. We are reinvigorating our marketing to reinforce this connection and to show that Disney+ means a lifetime of great stories.\u201d<\/p>\n

\n\tThe third and final growth priority is \u201cbeing the best industry partner,\u201d including via content partnerships with broadcasters in an increasing number of markets, as well as strong relationships with distributors and advertisers, he emphasized.<\/p>\n

\n\t\u201cWhat we offer free-to-air broadcast partners is the opportunity to extend the reach of their content,\u201d Holmes said. \u201cThey get to bring their stories to our young audience, while Disney+ customers get to discover some of the biggest local stories.\u201d He added: \u201cEach deal is different. We\u2019re flexible, and we work with broadcasters in ways that deliver for both sides. As we learn what works best, our more recent deals bring big shows to Disney+ immediately after broadcast on free to air. But one thing never changes \u2013 we make sure our broadcast partners get strong brand attribution.\u201d<\/p>\n

\n\tEarlier speakers at the Enders conference included BBC editorial director\u00a0Rhodri Talfan Davies and Sky CEO Dana Strong.<\/p>\n

Read more \u2018SNL U.K.\u2019 Is Example of \u201cSymphonic Engagement\u201d Across Sky Assets, Giving Subs More Value: CEO<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Disney Plus EMEA boss Karl Holmes touted growth mode, more local originals, the importance of theatrical releases during a London Enders conference.<\/p>\n","protected":false},"author":1,"featured_media":1173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[721],"class_list":["post-1177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-disney-2"],"yoast_head":"\nDisney+ EMEA Boss Touts \u201cGrowth Mode,\u201d Hike in Local Originals, Importance of Cinema Releases - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=1177\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ EMEA Boss Touts \u201cGrowth Mode,\u201d Hike in Local Originals, Importance of Cinema Releases - 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