{"id":1103,"date":"2026-06-03T11:05:39","date_gmt":"2026-06-03T11:05:39","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1103"},"modified":"2026-06-03T11:05:39","modified_gmt":"2026-06-03T11:05:39","slug":"this-is-the-man-who-cultivates-youtube-filmmakers-like-kane-parsons-and-curry-barker","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1103","title":{"rendered":"This Is the Man Who Cultivates YouTube Filmmakers Like Kane Parsons and Curry Barker"},"content":{"rendered":"
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\n\tOn Monday, all of Hollywood was in a tizzy. Kane Parsons just left\u00a0Star Wars<\/em>\u00a0in the dust, Curry Barker somehow got\u00a0even more people to see his movie in the third weekend than the second, and to top it all off one of the most popular creators the platform had ever known, Mark Edward Fischbach (aka Markiplier), on Sunday debuted his winter theatrical hit on YouTube exclusively. The creators (and filmmakers of\u00a0Backrooms<\/em>,\u00a0Obsession<\/em>\u00a0and\u00a0Iron Lung<\/em>, respectively) had everyone scurrying.<\/p>\n

Sitting in his office in Playa Vista, the YouTube executive Fede Goldenberg radiated more zen.<\/p>\n

The company\u2019s headquarters are built at the Howard Hughes-built\u00a0\u201cSpruce Goose Hangar,\u201d and Goldenberg was as unbothered by conventional thinking as the man who designed the real estate around him.<\/p>\n

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\n\t\u201cIt\u2019s a particularly great feeling \u2014 two movies leading the box office and Markiplier on the platform too,\u201d said Goldenberg, who like so many Google executives has a title \u2014 head of film and TV partnerships \u2014 that only hints at his influence. \u201cI know people are surprised but it does not surprise me one bit \u2014 these are people who\u2019ve had years to perfect the craft of entertaining audiences.\u201d<\/p>\n

Also, it\u2019s not like Goldenberg didn\u2019t warn Hollywood. Exactly a year ago this month, the executive stood in front of an audience at a resort a half hour east of Denver and told a streaming conference this would happen.\u00a0\u201cIt\u2019s no exaggeration to call these guys the New Hollywood,\u201d Goldenberg said of the creators \u2014 perhaps inadvertently, perhaps intentionally, alluding to the Coppola, Scorsese and Lucas revolution of a half-century earlier.\u00a0<\/p>\n

To be Goldenberg \u2014 or, really, any YouTube executive right now \u2014 is to live the kind of giddy life so many come to Los Angeles to build. You work with talented artists, you trust them, and slowly but surely people begin to take notice, until suddenly one day the whole world is banging down your door.<\/p>\n

Goldenberg came from Brazil with just such a dream nearly two decades ago. He has spent the past 15 years at Google, witnessing and building the careers of the storytellers on the site. YouTube doesn\u2019t dictate creative choices \u2014 they\u2019re not like a traditional studio that way. But they work with creators every step of the way on what video to release and when to release it to maximize its impact and grow subscriber bases. Any doubts that this kind of advisory system works, check out Parsons\u2019 3 million subscribers built in just a few years \u2014 or Markiplier\u2019s long-play effort to get to 38 million.<\/p>\n

Goldenberg says he holds no secret as to what makes a piece of content catch on virally; the key is just listening to the connections the content creators themselves are making.<\/p>\n

\u201cCreators have a finger on the pulse of what feeds the audience better than anyone. Last week I was at an event with Mark[iplier] here in Los Angeles and he was saying that creators will very easily cross over from horror to comedy because both forms are about telling the audience one thing and then surprising them with a turn of events,\u201d Goldenberg says. \u201cNow, that\u2019s not something that would be obvious or intuitive to most of us. But they just get that instinctively.\u201d<\/p>\n

\n\tThis all can sound like a buck-pass \u2014 wouldn\u2019t an executive building an audience know well what an audience wants, or try to? But YouTube executives up and down the line insist that they don\u2019t and creators do \u2014 that the latter\u2019s ability to interface with audiences directly obviates legacy-Hollywood\u2019s bedrock belief that a marketing executive knows best. Not many executives might have imagined, for instance, that wandering through endless hallways without a clear purpose would captivate millions of Americans, and yet by taking the meme and running with it, Parsons has done that again and again.<\/p>\n

\n\tSuch a belief in the sole savvy of creators was of course not fully<\/em> proven out this weekend \u2014 Focus and A24 did plenty marketing for\u00a0Obsession<\/em>\u00a0and\u00a0Backrooms\u00a0<\/em>of their own. But given how the movies will outperform anything either company has ever done, you\u2019d also be hard-pressed to disagree too strongly with the premise.<\/p>\n

\n\tDemonstrating it most concretely was Markiplier\u2019s self-distribution route. That approach brings in more money in to the creator \u2014 not least because they can then bring it back to the platform in a way an output deal-laden Focus or A24 can\u2019t. But Goldenberg says the company has no preference on whether a creator brings on a distribution partner or makes a go of it themselves. \u201cWe want to support each of these creators\u2019 journeys wherever they want it go,\u201d is the kind of thing he (and others at the company) say often.<\/p>\n

That also seems like strange logic \u2014 wouldn\u2019t a company want to keep the talent they cultivated in-house? \u2014 until you realize it\u2019s not born of altruism but confidence. YouTube is that big, dominates our video watching that much, that its execs know the next wave of creators will build their content on the site and keep it there as long as they can. \u201cIt behooves them to continue to invest in YouTube, because that was the spark that led to all of this,\u201d Goldenberg says of the current wave of horror filmmakers.<\/p>\n

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\n\tUnsaid but well known: YouTube regularly draws\u00a0more viewership than any other video platform\u00a0by a wide margin, in many months well over 50 percent more than Netflix.<\/p>\n

Goldenberg does say that there is a difference between Markiplier and Parsons-Barker, noting \u201can additional stakeholder in the iterative process\u201d with the latter two. But he believes many filmmakers\u00a0will like the self-distribution route \u2014 \u201cHe relies a lot more on the roots of the fan community, and I think that\u2019s very attractive.\u201d (If you\u2019re thinking, \u201cthe whole idea of an operation that is at once so hands-off but also owned by the biggest company in the world seems really bizarre,\u201d you\u2019re not alone. But Goldenberg says the fit works.)<\/p>\n

The executive demures on the next wave of creators that could storm the box office, saying simply this one is only the start, and that horror is hardly the only viable genre. Mysteries, sci-fi, comedies \u2014 there are creators he\u2019s working with at the moment who have a theatrical story to tell, and he says it would be surprising if we didn\u2019t see features from a lot of them in the coming years. He also does not rule out attracting personalities to the platform \u2014 that is, taking an A-list filmmaker and inducing them to put pieces of their film on YouTube, drop the finished one in theaters in whatever way they want, then bring it back to YouTube.<\/p>\n

\n\tThe company has already made strides in the Emmys space, and is holding events in Los Angeles in the coming weeks for homegrown hits like Sean Evans\u2019 Hot Ones<\/em>, Cleo Abrams\u2019 HUGE* If True<\/em> and Brittany Broski\u2019s Ro<\/em>yal Court<\/em>. And don\u2019t be surprised if you start seeing Emmys attention for talent the company has lured over like Alex Cooper and Trevor Noah. And then, potentially, for YouTube film creators too.<\/p>\n

\n\t\u201cThe beauty of the platform,\u201d Goldenberg says, \u201cis we have room for every kind of journey.\u201d<\/p>\n

<\/p>\n

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What happens inside the Google company to give rise to phenomena like Obsession and Backrooms<\/p>\n","protected":false},"author":1,"featured_media":1102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[679,59,682,60,20,276],"class_list":["post-1103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-backrooms","tag-iron-lung","tag-kane-parsons","tag-markiplier","tag-obsession","tag-youtube"],"yoast_head":"\nThis Is the Man Who Cultivates YouTube Filmmakers Like Kane Parsons and Curry Barker - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=1103\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Is the Man Who Cultivates YouTube Filmmakers Like Kane Parsons and Curry Barker - 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