{"id":1046,"date":"2026-06-02T17:40:31","date_gmt":"2026-06-02T17:40:31","guid":{"rendered":"https:\/\/uspropertymoves.com\/?p=1046"},"modified":"2026-06-02T17:40:31","modified_gmt":"2026-06-02T17:40:31","slug":"bet-forms-board-of-advisors-as-it-plots-new-future-under-david-ellisons-regime","status":"publish","type":"post","link":"https:\/\/uspropertymoves.com\/?p=1046","title":{"rendered":"BET Forms Board of Advisors as It Plots New Future Under David Ellison\u2019s Regime"},"content":{"rendered":"
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\n\tAs BET continues to chart its future beyond the dying realm of cable networks, the brand has formed its first-ever board of advisors featuring a mix of celebrities and executives.<\/p>\n

Read more Ernest Chambers, \u2018Smothers Brothers Comedy Hour\u2019 Showrunner, Dies at 97<\/a><\/p>\n

\n\tThe Paramount-owned media group announced on Tuesday that the new board will \u201cserve as a strategic and cultural sounding board\u201d for the brand and help guide it \u201cas BET expands its reach and continues to champion the voices and stories that move culture forward.\u201d In other words, under the new leadership of Paramount Skydance, BET is looking for ways to evolve and grow its audience beyond the TV channel that made it famous.<\/p>\n

\n\tJoining the inaugural board is BET founder Bob Johnson, musician and actress Queen Latifah, musical artist and actor LL Cool J, NFL evp of football operations Troy Vincent, Lazard president Raymond J. McGuire and Paramount chair of TV media George Cheeks. <\/p>\n

\n\t\u201cBET has always been more than a platform. It is a cultural institution with a responsibility to serve, reflect, and advance our community,\u201d BET president Louis Carr said in a statement. \u201cAs we enter this next chapter, this Board brings together leaders whose influence, perspective, and integrity will help ensure we continue to honor that responsibility while building what comes next.\u201d<\/p>\n

Read more White House Correspondents\u2019 Dinner Redo Set for Next Month With \u201cSignificantly Enhanced\u201d Security<\/a><\/p>\n

\n\tThe news arrives after Paramount Skydance CEO David Ellison confirmed that he had no plans to sell BET to a third-party buyer last year, despite the brand previously being shopped around by previous owner Paramount Global. Instead, earlier this year the parent company bought out media mogul Tyler Perry\u2019s stake in streaming service BET+ as it folded the brand\u2019s programming into Paramount+.<\/p>\n

\n\t\u201cBET is a cornerstone of Black culture and an essential part of Paramount\u2019s portfolio and long\u2011term content strategy,\u201d BET president Carr wrote to employees at the time.<\/p>\n

\n\tBeyond its basic cable channel, the 45-year-old media group operates FAST channels, studios, a live events business and produces digital content. It\u2019s also recently dipped its toes into microdramas, partnering with the aTwist to develop and distribute these bite-sized series, as the brand has sought to reframe its brand for a multiplatform age.<\/p>\n

Read more Billy Magnussen on \u2018The Audacity\u2019 and Playing a Deeply Insecure Silicon Valley CEO<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The BET brand has formed its first-ever board of advisors featuring a mix of celebrities and executives.<\/p>\n","protected":false},"author":1,"featured_media":1045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[961],"class_list":["post-1046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-bet"],"yoast_head":"\nBET Forms Board of Advisors as It Plots New Future Under David Ellison\u2019s Regime - US Property Moves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uspropertymoves.com\/?p=1046\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BET Forms Board of Advisors as It Plots New Future Under David Ellison\u2019s Regime - 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