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In May 2023, Ted Lasso aired its season three finale, titled “So Long, Farewell,” marking what was supposed to be the series’ culmination. Cut to August 2026: The Jason Sudeikis-led comedy-drama is back for its fourth season. The 10-episode season premieres Aug. 5 on Apple TV, with remaining episodes dropping weekly on Wednesdays. Following a seven-day free trial for new subscribers, Apple TV is $12.99 per month. Apple TV is also home to seasons one, two and three.

For a larger streaming library, customers can opt to bundle and save over 30 percent with the Apple TV and Peacock bundle deal, which comes out to $14.99 per month for the Apple TV and Peacock Premium package, and $19.99 per month for the Apple TV and Peacock Premium Plus package.

Alternatively, Prime Video’s Apple TV add-on offers the same seven-day free trial and $12.99 monthly price tag as the standalone subscription.

At a Glance: How to Watch Ted Lasso Season Four

official merch

Ted Lasso A.F.C. Richmond Crest Crew Neck Sweatshirt

$64.95 at wb shop

Part of the official Ted Lasso collection.

When and Where to Watch Ted Lasso Season Four Online: Premiere Date, Air Time

While the new season of Ted Lasso technically premieres on Wednesday, Aug. 5, Apple TV has been known to drop shows as early as 6 p.m. PT/ 9 p.m. ET the night prior (Tuesday, Aug. 4, in this case). The remaining nine episodes in season four will drop weekly on Wednesdays, leading up to the Oct. 7 finale.

Apple TV Free Trial, Streaming Deals

Apple TV comes out to $12.99 per month following a seven-day free trial period. This means new subscribers can binge seasons one through three (available on-demand) and catch the latest episode of season four at no cost.

In addition to other hit shows like Severance and The Morning Show, Apple TV is home to live sports coverage including Friday Night Baseball, Major League Soccer and, thanks to a five-year streaming deal that kicked off for its 2026 season, Formula 1.

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Prime Video also has an Apple TV add-on subscription with the same seven-day free trial and $12.99 monthly price tag thereafter.

Deal-savvy streamers can take advantage of the Apple TV and Peacock bundle deal and save over 30 percent. The bundle comes out to $14.99 per month for the Apple TV and Peacock Premium package, and $19.99 per month for the Apple TV and Peacock Premium Plus package.

Apple TV is also available as a premium add-on to DirecTV’s TV streaming packages. And while DirecTV offers a five-day free trial for new users, it’s important to note that Apple TV will not kick in until that free trial has ended.

Finally, select T-Mobile plans now include Apple TV for just $3: The “Experience More” plan ($85 per month) gets customers a Netflix subscription for free and an Apple TV subscription for $3 per month, while the “Experience Beyond” plan ($100 per month), includes Netflix and Hulu for free, Apple TV for $3 per month, plus unlimited mobile hotspotting.

Shop Ted Lasso Merch

Ahead of the new season, Warner Bros. Discovery’s official online store, the WB Store, dropped a slew of new Ted Lasso merch. Amazon also has an assortment of Ted Lasso Funko Pop! collectibles.

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official merch

Ted Lasso Track Jacket A.F.C. Richmond

$109.95 at wb shop

Unisex sizes 2XS-6XL.