Designer Fashion Deals Dominate Prime Day Thanks to Amazon’s Shopbop Storefront and Luxury Resale Partners
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Beyond household essentials, premium beauty and streaming service savings, Prime Day is unexpectedly one of the most strategic times to snag discounted designer goods. Reason No. 1: Amazon acquired high-end e-tailer Shopbop back in 2006, which now runs a Prime Day sale of its own (both on its Amazon storefront and its own website).
Reason No. 2: Amazon launched its Luxury Stores marketplace in 2020, a curated, premium storefront offering a combination of the latest season’s lookbooks and pre-loved luxury from partner consignment platforms like Rebag and What Goes Around Comes Around. It, too, runs an overlapping Luxury Stores savings event.
All this to say, when Amazon has its sitewide sale, Shopbop and Amazon Luxury Stores are very much in the mix. For Prime Day 2026 (June 23 through 26), this means up to 20 percent off pre-loved Hermès, Chanel, Cartier and the like; up to 50 percent off Shopbop’s inventory; and an additional 25 percent off hundreds more of Luxury Stores’ fashion finds (some of which are already up to 40 percent off).
Fendi Baguette Bag Zucca Canvas Mini
The 20 percent discount will automatically apply at checkout.
Plus, for fans of premium beauty, Amazon Luxury Stores is offering 20 percent off the crème de la crème of skin care and makeup from Hollywood-loved labels like Dr. Barbara Sturm and Clé de Peau Beauté.
Quick housekeeping note before getting into our top picks: Most deals are exclusive to Prime members, and Amazon offers a free 30-day trial for those not yet subscribed. For students and young adults ages 18 to 24, Amazon offers a six-month Prime free trial, which, following the trial period, will auto-renew at $7.49 per month, half the price of a regular monthly Prime membership.
Below, a few of our Prime Day fashion and accessory favorites across Amazon’s Shopbop, Rebag and What Goes Around Comes Around storefronts.
Liffner Belted Large Suede Bucket Bag
Saddle Brown body with gold hardware details.
Giuseppe Zanotti GZ Tamigi 85
Light brown suede leather body with brown leather sole.
Dior Saddle Handbag Oblique Canvas Mini
The 20 percent discount will automatically apply at checkout.
Frame The Bow Jeans
All hail the horseshoe jean.
Mother The Half-Pipe Bermuda Fray Shorts
Same vibe but in a summer-ready cut-off.
Rag & Bone Stripe Long Sleeve Rugby
Embrace the trending rugby shirt.
Frame Women’s The Pointelle Polo
Another collared moment — this time cropped.
Area Crystal Slit Jean
Heads up: Taylor Swift wore the Area Slit Jeans to this year’s NBA Finals.
PatBO Lyra Mesh Maxi Dress
Price includes the additional 25 percent taken off at checkout.
Oscar de la Renta Seashell And Coral Clip-On Earrings
Sales are a smart time to splurge on statement pieces.
ViBi VENEZiA Velvet Mary Janes Flats
Velvet outer with grosgrain trim.
Larroudé x Parke Clogs
Available in nearly the full size run, as of this writing.
Chanel Beige Travel Line Round Pouch
The 15 percent discount will automatically apply at checkout.
Solid & Striped The Remi Short
Semi-sheer.
Paris Georgia Ida Top
An easy going out top.
Stuart Weitzman Marykate Thong Sandals
Elevated flip flops for summer? Groundbreaking.
About the Author
Erin Lassner is THR’s E-Commerce Writer. She covers shopping content across fashion, beauty and lifestyle, and has nearly ten years of experience testing and reviewing the best of skin-care, clothing and wellness products.
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